The Greg McKeown Podcast 198. From Problem Solving to Problem Finding (Part 2)
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May 24, 2023 Learn why many product launches flop, using Quibi as a cautionary tale about identifying the right problems. Explore how understanding customer needs can drive true innovation, moving beyond mere data. Discover a simple six-word question to uncover the jobs consumers need done, enhancing your marketing strategies. Finally, see how applying the jobs-to-be-done framework can strengthen personal and professional relationships, fostering better connections through empathy and clarity.
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Quibi's Failure
- Quibi, a mobile-first streaming platform with $1.75 billion in funding, failed after just eight months.
- Despite backing from Jeffrey Katzenberg and Meg Whitman, it couldn't redefine streaming with short-form content.
Innovation vs. Problem-Solving
- Quibi's failure highlights the importance of solving the right problem, not just innovating.
- They focused on redefining content consumption instead of ensuring compelling content, misjudging audience needs.
Learning from Quibi
- To avoid wasting resources, ask yourself, "How can I learn on the cheap the lessons that were so expensive for them?"
- Apply this to your business, team, work, and personal life.