eComFuel

How often do entrepreneurs get a second chance with their first love? In this episode, join me as I converse with Cathryn Lavery, the founder of BestSelf Co., who navigated the unusual path of selling her business to a private equity firm, only to buy it back after seeing its potential falter under new management. Cathryn shares her initial reasons for selling, the insights from stepping away, and what drove her to reclaim control and re-inject her vision into the brand. Listen in as Cathryn discusses the strategic maneuvers and negotiations involved in reacquiring her company, how she leveraged AI technology to streamline operations, and the lessons learned from viewing her business through the analytical lens of her buyers. She also dives into the tactical changes implemented post-acquisition to revitalize the brand, ensuring its alignment with her entrepreneurial spirit and long-term objectives. You can find show notes and more information by clicking here: https://bit.ly/3VwTEd9 Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Justin Mares, founder of Kettle & Fire and Perfect Keto, discusses evolving marketing strategies and investment insights. Topics include strategic branding in health products, marketing tactics, newsletter importance, and proactive health startup investments.

Discover the host's decision to take a gap year for family and business growth, delve into the logistics of preparing for this transformative experience, and learn about the potential challenges and opportunities that come with stepping back from day-to-day operations.

Discover how hiring an executive assistant can revolutionize your workflow and boost productivity. Learn about the tasks they can handle, best practices for hiring and working with them, and the tools that make delegation seamless. Transform your business by integrating an EA effectively and optimizing productivity.

Codie Sanchez, experienced investor and Contrarian Thinking mind, discusses purpose-driven entrepreneurship, maintaining well-being post-financial success, contrarian thinking in investments, and leveraging personal challenges for growth. Topics include continuous work engagement, acquisitions for business growth, and the importance of personal experiences in business.

Salma Aboukar, Co-founder of Qreates.com, discusses leveraging AI to create stunning visual content efficiently. They explore AI platforms like MidJourney and DALL-E for brand identity creation. Dive into technical aspects of AI tools for eCommerce success. Learn about crafting a brand identity with AI for a premium grapefruit product and enhancing images with AI tools like Dali and Magnific.

Mike Beckham, CEO of Simple Modern, discusses blending growth with a culture of generosity. He shares insights on building a successful company with positive values, strategies behind Simple Modern's growth, and challenges of scaling a business while maintaining core principles. Beckham emphasizes the importance of nurturing a supportive work environment and aligning business practices with personal values for employee satisfaction and company performance.

Join Al Doan, co-founder of Missouri Star Quilt Co, on a journey from bankruptcy to world's largest quilt company. Explore innovative business strategies, community impact, challenges of scaling, and the importance of adventure. Dive into their unique marketing strategies, from word of mouth to creative investments in small towns. Discover Al's diverse rolling fund for future-tech investments and explore cutting-edge projects like hydrogen-powered helicopters and drone-built houses.

Renowned functional medicine expert Chris Kresser shares his journey from high-stress business to balanced life. He discusses practical tips for work-life balance, nurturing personal interests, and designing a business for sustainable growth. Learn how he prioritizes well-being without sacrificing success.

Kevin Espiritu, Founder of EpicGardening.com, shares his journey of turning his passion for gardening into a successful media and eCommerce brand. The podcast discusses strategic choices, sustained organic traffic, community engagement, scaling content creation, seed management, and challenges of managing an eCommerce platform.