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eCommerce Fuel
From Dishwasher to $25M Empire (Replay)
Dec 27, 2024
Santiago Roa, founder of Culiau.com, transitioned from washing dishes to building a $25 million eCommerce empire. He shares his inspiring journey, highlighting the critical role of mentorship and personal connections in his success. Santiago discusses the challenges of starting from scratch, including navigating language barriers and cultural adjustments. He also emphasizes how failures became stepping stones for growth, and the importance of effective delegation as his business scaled. His story is a powerful reminder of resilience and community support in entrepreneurship.
51:43
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Quick takeaways
- Santiago Roa transitioned from washing dishes to founding a $25 million eCommerce business by leveraging determination and innovative strategies.
- The role of mentorship in Santiago's journey highlights the importance of seeking guidance from successful individuals to enhance business acumen.
Deep dives
From Dishwasher to Entrepreneurial Success
Santiago Roa transitioned from a dishwasher with no English skills at age 20 to the founder of a thriving eCommerce business, Coolio.com, which generates $20-25 million annually. Initially, Santiago worked various low-wage jobs while learning English and gaining entrepreneurial insights through experience and self-education. His journey began with dropshipping, where he created a brand around proprietary engraving pens, driven by his passion for art and crafts. This significant shift from menial labor to business leadership exemplifies resilience and determination in pursuing a vision.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode