Santiago Roa, founder of Culiau.com, transitioned from washing dishes to building a $25 million eCommerce empire. He shares his inspiring journey, highlighting the critical role of mentorship and personal connections in his success. Santiago discusses the challenges of starting from scratch, including navigating language barriers and cultural adjustments. He also emphasizes how failures became stepping stones for growth, and the importance of effective delegation as his business scaled. His story is a powerful reminder of resilience and community support in entrepreneurship.

Join Santiago Roa, founder of Culiau.com, who transformed from a dishwasher to the leader of a $20 million eCommerce business. He shares his inspiring journey, navigating language barriers and financial challenges. Santiago reveals the importance of innovation with his unique engraving pen and the role of mentorship in his growth. He candidly discusses the setbacks he faced in managing people and setting goals, emphasizing that failure is part of the success story. Tune in for a masterclass in resilience and entrepreneurial spirit!