eCommerce Fuel
From Dishwasher to $20M in Four Years
Aug 9, 2024
Join Santiago Roa, founder of Culiau.com, who transformed from a dishwasher to the leader of a $20 million eCommerce business. He shares his inspiring journey, navigating language barriers and financial challenges. Santiago reveals the importance of innovation with his unique engraving pen and the role of mentorship in his growth. He candidly discusses the setbacks he faced in managing people and setting goals, emphasizing that failure is part of the success story. Tune in for a masterclass in resilience and entrepreneurial spirit!
49:56
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Quick takeaways
- Santiago Roa's journey from dishwasher to eCommerce entrepreneur showcases the power of perseverance, innovative thinking, and self-education in overcoming challenges.
- The importance of investing in high-quality mentorship is emphasized, as it significantly contributed to his growth and improved strategic decision-making in his business.
Deep dives
Santiago Roa's Inspiring Journey to Success
Santiago Roa transitioned from a dishwasher in Denmark to the owner of Coolio.com, an e-commerce business generating $25 million annually within just five years. His journey began with his desire to escape his circumstances in Argentina, leading him to Scandinavia for better opportunities. Despite language barriers, he taught himself English while pursuing various jobs, simultaneously experimenting with drop shipping and creating a unique engraved pen product. This blend of perseverance, self-education, and innovative thinking allowed him to build a thriving business from the ground up.
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