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23min chapter
From Dishwasher to $20M in Four Years
eCommerce Fuel
Navigating the Rebranding Journey
This chapter explores the multifaceted process of rebranding, emphasizing the importance of understanding customer insights and a clear vision beyond mere logo changes. The speakers share personal experiences of excitement and frustration encountered during this transformative journey. They also discuss the relationship between a brand's origins and its future direction, highlighting common misconceptions about rebranding.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode