We Are Selling with Lee Woodward

Lee Woodward
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Jun 18, 2025 • 39min

173 - Rejection, Numbers, and Video: The Secret Sauce of Plum Property

Send a message directly to Lee ( Include your details )Daniel Lee shares his journey from cold-call selling in shopping centres to creating Plum Property, a successful independent real estate brand, and now helping other agents build their businesses through Plum Partners.• Learning the power of rejection and numbers in his first sales job at shopping centres• Setting a consistent goal of 30 face-to-face appraisals every month without fail• Understanding that 50% of listings come from a properly nurtured database• Growing from a high-performing agent writing $1M in GCI to building a 40-person agency• Creating Plum Partners to help established agents start their own agencies• Finding the right "groove" with consistent patterns and commitments each week• Using creative video marketing to build local recognition and warm up cold prospects• Importance of self-discipline and doing "boring, mundane" tasks consistently• Excitement about AI's potential to streamline lead qualification without replacing relationship buildingCheck out Daniel's educational podcast "The Get Keen Podcast" on Spotify, Apple or wherever you get your podcasts.Hosted by Lee WoodwardProudly brought to you by Lee Woodward Training Systems. Brought to you by NexrElevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next Events Lee's New Book – Claiming Doors Explore Lee Woodward Short Courses The Mat Steinwede Real Estate Success Program
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Jun 11, 2025 • 23min

172 - The Unstoppable Rise of Vincent Doran

Send a message directly to Lee ( Include your details )Real estate Prodigy Vincent Doran shares his journey from enrolling in a school auctioneering program at age 16 to becoming one of Adelaide's youngest agency directors at 24, with 60 sales in just nine months. His innovative approach combines auctioneering expertise with personalised buyer relationships, creating exceptional results in a competitive market.• Started in real estate at 16 through a school auctioneering program• Named one of Australia's top 10 auctioneers by REB• Won the 2023 Apollo auctioneering competition• Completed 60 sales in nine months as part of a new business venture• Uses his auctioneering skills as a competitive advantage with buyers• Leverages both traditional methods (door knocking, letterbox drops) and modern marketing• Turns youth into an advantage by emphasising energy and adaptability to modern marketing• Prioritises having a strong admin team so agents can focus on dollar-productive activities• Implements "live mode, sell mode" concept from Complete Salesperson training• Goals include hitting 100 team sales and developing skills in training and team buildingAccess the Complete Snack App for $199 to learn real estate techniques one snack at a time, featuring templates, visuals, videos, and more from Lee Woodward's 30+ years of industry experience.Hosted by Lee WoodwardProudly brought to you by Lee Woodward Training Systems. Brought to you by NexrElevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next Events Lee's New Book – Claiming Doors Explore Lee Woodward Short Courses The Mat Steinwede Real Estate Success Program
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Jun 5, 2025 • 42min

171 - The Operations Backbone - With Nicole Kelly

Send a message directly to Lee ( Include your details )Nicole Kelly shares her 25-year journey in real estate operations and the behind-the-scenes workings of running a major agency with 18 salespeople and 1,200 property managements. Her insights reveal how operations serves as the backbone of successful real estate businesses through people-focused leadership and systematic problem-solving.• Started career at Century 21 before joining Presence (formerly part of a franchise group)• Found natural leadership abilities from being eldest child and always taking captain/coach roles• Manages daily operations across four office locations in Newcastle, NSW• Runs daily leadership huddles at 8:08 AM to set intentions and remove roadblocks• Focuses on three critical metrics: AGCI, new managements, and management losses• Implements proactive client contact strategies that retain and attract property managements• Transitioned from traditional policies and procedures to digital systems with multimedia training• Successfully navigated a public media attack by focusing on client service and team support• Advocates for treating offshore team members as integral parts of the business family• Believes operations requires genuine love for people and the ability to peel back layers of issuesIf you're interested in learning about real estate operations or developing leadership skills in this industry, this episode provides valuable insights from someone who's mastered both the daily challenges and the long-term vision required for success.Hosted by Lee WoodwardProudly brought to you by Lee Woodward Training Systems. Brought to you by NexrElevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next Events Lee's New Book – Claiming Doors Explore Lee Woodward Short Courses The Mat Steinwede Real Estate Success Program
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May 28, 2025 • 40min

170 - Information Controls the Process: Mastering Real Estate Negotiations

Send a message directly to Lee ( Include your details )Mat Steinwede returns to share his expertise on negotiation, highlighting how information gathered early in buyer relationships creates powerful leverage for achieving premium prices.• Information controls the process – use what buyers tell you early to guide later negotiations• Great negotiation starts at the first meeting by truly listening to what matters to buyers• Focus on building quality relationships with fewer buyers rather than quantity• Common mistakes include quoting discount prices when asked "what will I get it for?"• Accepting low offers without qualification costs vendors thousands• Reference points and framing help move buyers through psychological "platforms" • For stuck negotiations, sometimes bringing parties together face-to-face breaks deadlocks• Written offers in formal marketplace reports can convince reluctant vendors• Practice negotiation scenarios regularly through role play and mental rehearsal• The best negotiators connect buyers to their property goals rather than fighting over priceIf you want to become a premium negotiator, Mat recommends dedicated practice: "I've been role-playing with myself for 10-12 years. I don't want to play on people's real homes. I want to be well-versed in handling their homes best."Hosted by Lee WoodwardProudly brought to you by Lee Woodward Training Systems. Brought to you by NexrElevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next Events Lee's New Book – Claiming Doors Explore Lee Woodward Short Courses The Mat Steinwede Real Estate Success Program
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May 21, 2025 • 31min

169 - Building Business Fitness: How Top Agents Maintain Energy and Focus

Send a message directly to Lee ( Include your details )Business fitness is essential for real estate professionals who often neglect their physical health while maintaining the energy and stamina required for their demanding roles. Ryan Anthony shares five common fitness mistakes and solutions specifically tailored for high-performing agents.• The first mistake is focusing on inputs (gym days, diets) rather than outcomes (energy, productivity, confidence)• Successful business fitness requires reverse-engineering from specific goals rather than following generic checklists• Treating fitness as a skill to develop rather than a to-do list leads to better results with less effort over time• Physical health investments deliver returns in days, not months, through improved energy, focus, and productivity• Understanding how to prioritize different aspects of health during various business cycles prevents the all-or-nothing approach• The "dimmer switch" approach allows agents to adjust fitness priorities based on current business demands• Waiting for perfect conditions to start creates permanent inaction – start imperfectly and adjust as you go• Set hyper-specific goals that connect to meaningful personal and business outcomesThe proper approach to business fitness doesn't require sacrificing business success – it enhances it by providing the energy, focus, and confidence needed to perform at your peak throughout your career.Hosted by Lee WoodwardProudly brought to you by Lee Woodward Training Systems. Brought to you by NexrElevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next Events Lee's New Book – Claiming Doors Explore Lee Woodward Short Courses The Mat Steinwede Real Estate Success Program
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May 15, 2025 • 15min

168 - Property Improvement Plans

Send a message directly to Lee ( Include your details )Transforming homes and maximizing sale prices through strategic renovations – that's the game-changing approach young agent Jesse Maxwell is pioneering in Newcastle's competitive real estate market.At just 25 years old, Jesse brings a fresh perspective to property sales, leveraging his background in property management to deeply understand what owners need and what buyers truly value. Working with properties around the million-dollar mark, he's discovered that half-finished renovations and dated presentations are the biggest obstacles to achieving premium prices.Jesse shares a compelling case study where he was the fourth agent to assess a partially renovated property following a separation. While other agents valued it at $800,000 and pushed for an immediate listing, Jesse spotted untapped potential. Using an innovative financing solution through SaleFunder, he secured $29,000 to complete essential finishing work – installing missing flooring, cornicing, skirting boards, and paint. The result? A stunning transformation that sold for $970,000 at auction.The philosophy is simple yet powerful: buyers consistently overestimate renovation costs and use unfinished elements to negotiate aggressive discounts. "Something that might only cost $10,000 or $15,000 to fix, they automatically assume is a $50,000 fix and ask for that adjustment," Jesse explains. By eliminating these objections before listing, property improvement plans create finished products that command premium prices in today's selective market.Beyond renovation strategy, Jesse has successfully pioneered digital timed auctions in a market where conventional wisdom said they wouldn't work. The transparency of online bidding coupled with automatic time extensions has created a more comfortable environment for serious buyers to make rational decisions without the pressure of traditional auctions.Ready to discover how strategic improvements could transform your property's value? Listen now to explore this innovative approach that's reshaping real estate sales across Australia.Hosted by Lee WoodwardProudly brought to you by Lee Woodward Training Systems. Brought to you by NexrElevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next Events Lee's New Book – Claiming Doors Explore Lee Woodward Short Courses The Mat Steinwede Real Estate Success Program
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May 7, 2025 • 18min

167 - The Steven Bradbury Effect: Why Success is Never An Accident

Send a message directly to Lee ( Include your details )Olympic gold medallist Steven Bradbury shares how 14 years of dedication led to his famous "Last Man Standing" victory and the powerful lessons on persistence and preparation that apply to everyone's success journey. His remarkable story demonstrates why consistent effort over time creates the foundation for achievement in any field.• Training five hours a day, six days a week for 14 years to become an "overnight success"• Importance of persisting in your chosen field rather than constantly switching careers• The power of "one percenters" - small improvements that compound over time• How to use a to-do list effectively to implement good ideas and create momentum• Breaking his neck 18 months before winning gold and why he refused to quit• Designing speed skating boots for competitors as a way to fund his Olympic journey• Transitioning from sports to speaking and his newest venture - Last Man Standing brewery• Why success demands becoming a specialist rather than a jack of all trades• The danger of quitting when you're just one hurdle away from breaking throughJoin us in October at the Complete Leader Conference in Sydney where Steven will be sharing more insights on positive mindset, executing one percenters, and teamwork.Hosted by Lee WoodwardProudly brought to you by Lee Woodward Training Systems. Brought to you by NexrElevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next Events Lee's New Book – Claiming Doors Explore Lee Woodward Short Courses The Mat Steinwede Real Estate Success Program
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Apr 30, 2025 • 25min

166 - The Power of Introduction: How Great Connections Build Business

Send a message directly to Lee ( Include your details )Charles Tarbey shares powerful insights on how the method of introduction determines success in real estate, demonstrating that who introduces you to potential clients matters more than marketing tactics or cold approaches.• The quality of an introduction predetermines your likelihood of success with potential clients• Charles shares how a single phone call from an influential connection opened doors when trying to acquire a real estate brand• When at a listing presentation, agents should ask themselves, "How did I get here?" to evaluate their business generation methods• Building relationships with centres of influence like lawyers, accountants and bankers create access to clients experiencing the "four Ds" - death, departure, divorce and dbank• Strategic media presence in trusted publications like Women's Weekly creates credibility at scale• Australia leads the world in real estate systems, structure and professionalism• Solo agents can succeed but need strong personal brands and established relationships to thrive without corporate backing• Brand recognition eliminates the need to justify your presence in listing presentationsFor those attending the Complete Salesperson course, please say hello if you're listening to the podcast and share which episodes you've loved the most.Hosted by Lee WoodwardProudly brought to you by Lee Woodward Training Systems. Brought to you by NexrElevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next Events Lee's New Book – Claiming Doors Explore Lee Woodward Short Courses The Mat Steinwede Real Estate Success Program
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Apr 23, 2025 • 14min

165 - Walking Down the Hallway of Life - Charles Tarbey

Send a message directly to Lee ( Include your details )What if the secret to extraordinary success isn't knowing exactly where you're headed but simply having the courage to start walking? Charles Tarbey, the real estate mogul who built an empire starting in his twenties, joins us to share his transformative "Hallway of Life" philosophy, which guided his journey from cleaning flats to owning Century 21 Australasia and Better Homes and Gardens and expanding into India and Dubai.With refreshing authenticity, Charles reveals how conversations with his son about career uncertainty led to this powerful metaphor: most of us stand in a room looking down a hallway of opportunity doors, but few ever leave that room due to fear or overthinking. Drawing from his experiences as a competitive weightlifter, musician, and business leader, he illustrates how seemingly unrelated skills created the foundation for his success in unexpected ways.The most liberating insight? Charles never planned his extraordinary path. While others waited for perfect information and guaranteed outcomes, he walked forward, discovering opportunities that would have remained invisible had he stayed still. "So many people tiptoe through life to make it safely to death," he observes, challenging listeners to stop analysing and start moving.Whether you're contemplating a career change, business venture, or personal transformation, this episode strips away the pressure of knowing the result before taking the first step. Charles's wisdom will inspire you to walk down your hallway of life, where the most significant opportunities are waiting behind doors you can't yet see. Listen now and discover why the difference between extraordinary achievement and mediocrity often isn't intelligence or even hard work—it's simply being "there when it happened."Hosted by Lee WoodwardProudly brought to you by Lee Woodward Training Systems. Brought to you by NexrElevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next Events Lee's New Book – Claiming Doors Explore Lee Woodward Short Courses The Mat Steinwede Real Estate Success Program
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Apr 16, 2025 • 20min

164 - Inside the Jar: Revealing the Invisible Value in Property Marketing

Send a message directly to Lee ( Include your details )Step inside the innovative world of the Novaks – Mark and Lisa – as they reveal their groundbreaking approaches to commercial and residential real estate success in this captivating episode.Mark Novak unveils eye-opening insights into commercial real estate trends, particularly highlighting a little-known opportunity most Australians are missing: leveraging superannuation for property investment. With Australia's super pool valued at an astounding $3.5 trillion – exceeding the entire ASX – Mark explains how this represents the second-largest retirement fund globally and the highest per capita. As he puts it, "Our super's the second biggest pot of gold in the world." For agents and investors alike, understanding this untapped potential creates remarkable opportunities in the commercial space.The conversation takes a fascinating turn when Lisa Novak shares her revolutionary seven-step selling framework that completely inverts traditional property marketing approaches. Rather than immediately listing properties on major portals, Lisa demonstrates how her team creates immediate momentum through authentic video content showcasing a property's "invisible value" – those elements impossible to capture in standard photography. This pre-market strategy combines social media promotion, strategic text messages, targeted phone calls, and voice recordings to create buyer urgency before properties ever reach mainstream listings. "It's not Lisa Novak's opinion anymore, it's the market's opinion," she explains when discussing how this approach provides vendors with concrete price feedback.Whether you're a seasoned agent looking to revolutionize your marketing approach or a property owner wanting better results, this episode delivers actionable strategies from two industry innovators who consistently outperform traditional methods. Take this opportunity to peek behind the curtain at what truly successful agencies are doing differently and discover how you might apply these frameworks to your own property journey. Ready to transform your understanding of modern real estate selling?Hosted by Lee WoodwardProudly brought to you by Lee Woodward Training Systems. Brought to you by NexrElevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next Events Lee's New Book – Claiming Doors Explore Lee Woodward Short Courses The Mat Steinwede Real Estate Success Program

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