We Are Selling with Lee Woodward 182 - Beyond the Lens: Why Your Video Presentation Matters - Peter Mochrie
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Video presentation in real estate is about connecting with your spirit and soul rather than your ego, allowing you to present authentically to potential clients who have researched you months before meeting.
• Creating original, thoughtful property videos differentiates you from competitors
• Understanding the lens requires preparation and practice to present confidently
• Viewers decide whether to trust you within the first 13 seconds of watching
• Every property deserves professional video treatment regardless of size or price
• Video presentations should tell a story with a beginning, middle and end
• Property videos serve dual purposes: marketing to buyers and preserving memories for vendors
• Working closely with videographers creates better outcomes
• Breathing techniques and warm-ups significantly improve on-camera performance
• Asking vendors, "what will you miss most about this house?" reveals powerful selling points
• Digital marketing with targeted video content reaches specific buyer demographics
Visit Petermochrie.com or call 0478 921 400 to learn more about The Art of Presenting course.
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