
We Are Selling with Lee Woodward
We Are Selling is a weekly podcast about real estate, business and tackling life's challenges. Hosted by renowned real estate industry coach, Lee Woodward, learn from experts in their field and maximise your life.
Latest episodes

Jul 9, 2025 • 26min
176 - What happens when you knock on 1,000 doors in your own neighborhood?
Send a message directly to Lee ( Include your details )Jacob McKinnon shares his remarkable journey from international marketing entrepreneur to successful real estate agent, generating $1.4 million in GCI within just three years of entering the industry.• Started his career as a chef before building a direct sales and marketing company in the UK• Brought his marketing business to Australia, scaling to 12 locations and 123 salespeople• Pivoted to real estate when COVID decimated his face-to-face marketing business• Spent first six months without a listing before securing his first sale that set a street record• Grew from $85K GCI in first year to $300K in second year and $1.4M in third year• Disrupted the Southern Highlands market by introducing auction campaigns• Reduced average days on market from 155 days (area average) to just 35 days• Creates video content for every listing, often cooking meals in vendors' kitchens• Built success by systematically door-knocking 1,570 homes in his immediate neighborhood• Currently leads a team including his wife as operations manager and two sales associates• Targeting $100 million in property sales this yearClick the links in our show notes to learn more about the Complete Salesperson course, the Complete Property Management day, and the Complete Leader Conference coming up this year.Hosted by Lee WoodwardProudly brought to you by Lee Woodward Training Systems. Brought to you by NexrElevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next Events Lee's New Book – Claiming Doors Explore Lee Woodward Short Courses The Mat Steinwede Real Estate Success Program

Jul 2, 2025 • 31min
175 - Play It Down The Line With Peter Morris
Send a message directly to Lee ( Include your details )Peter Morris shares his journey from sales cadet to McGrath shareholder, highlighting the importance of consistency, discipline, and playing it down the line in real estate success.• Started as a 20-year-old sales cadet with Mat Steinwede, learning the foundations through grunt work• Worked in Aboriginal art galleries at Uluru, gaining valuable cultural experience before returning to real estate• Claimed the Ourimbah area by door-knocking consistently for two years, building data methodically• Transformed his business by introducing Sunday open homes, which created a competitive advantage• Uses a VIP launch strategy before taking properties fully to market to establish realistic price expectations• Emphasises the critical importance of language choices when communicating with clients and training team members• Currently generates approximately $1.35 million in GCI with a team of four people• Future goals include growing the team and having team members financially invested in the business• Believes buyer management is crucial: "That buyer today is your client for life."• Recently became a McGrath shareholder, fulfilling what once seemed like "an imaginary dream."Hosted by Lee WoodwardProudly brought to you by Lee Woodward Training Systems. Brought to you by NexrElevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next Events Lee's New Book – Claiming Doors Explore Lee Woodward Short Courses The Mat Steinwede Real Estate Success Program

Jun 25, 2025 • 25min
174 - The Power of Saying Yes: Andy Brownhill's Journey from UK Punk to Real Estate Leadership
Send a message directly to Lee ( Include your details )Andy Brownhill shares his journey from a 17-year-old punk rock kid from England to General Manager at River Realty. He demonstrates how opportunity can appear unexpectedly when we're willing to say yes and take risks.• The power of saying yes to opportunities, beginning with Andy's move to Australia at age 21• How embracing unfamiliar challenges builds a foundation for future success• The importance of taking calculated risks and trusting yourself• River Realty's remarkable transformation - reducing staff from 46 to 30 while increasing sales by 18%• Why stripping back operations saved over $1 million in salaries• The value of developing effective company lead generation systems• Why agents should "fall in love with the process, not the outcome."• How River Realty's customer service team nurtures leads through anniversary calls and property estimates• Leadership requires maintaining an open mind to opportunities in every interaction• Creating systems and processes that allow businesses to operate optimally• The importance of staying curious rather than judgmental in businessJoin us at the Complete Leader Conference 2025, where Andy Brownhill will speak and share more insights on opportunity and leadership in real estate.Hosted by Lee WoodwardProudly brought to you by Lee Woodward Training Systems. Brought to you by NexrElevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next Events Lee's New Book – Claiming Doors Explore Lee Woodward Short Courses The Mat Steinwede Real Estate Success Program

Jun 18, 2025 • 39min
173 - Rejection, Numbers, and Video: The Secret Sauce of Plum Property
Send a message directly to Lee ( Include your details )Daniel Lee shares his journey from cold-call selling in shopping centres to creating Plum Property, a successful independent real estate brand, and now helping other agents build their businesses through Plum Partners.• Learning the power of rejection and numbers in his first sales job at shopping centres• Setting a consistent goal of 30 face-to-face appraisals every month without fail• Understanding that 50% of listings come from a properly nurtured database• Growing from a high-performing agent writing $1M in GCI to building a 40-person agency• Creating Plum Partners to help established agents start their own agencies• Finding the right "groove" with consistent patterns and commitments each week• Using creative video marketing to build local recognition and warm up cold prospects• Importance of self-discipline and doing "boring, mundane" tasks consistently• Excitement about AI's potential to streamline lead qualification without replacing relationship buildingCheck out Daniel's educational podcast "The Get Keen Podcast" on Spotify, Apple or wherever you get your podcasts.Hosted by Lee WoodwardProudly brought to you by Lee Woodward Training Systems. Brought to you by NexrElevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next Events Lee's New Book – Claiming Doors Explore Lee Woodward Short Courses The Mat Steinwede Real Estate Success Program

Jun 11, 2025 • 23min
172 - The Unstoppable Rise of Vincent Doran
Send a message directly to Lee ( Include your details )Real estate Prodigy Vincent Doran shares his journey from enrolling in a school auctioneering program at age 16 to becoming one of Adelaide's youngest agency directors at 24, with 60 sales in just nine months. His innovative approach combines auctioneering expertise with personalised buyer relationships, creating exceptional results in a competitive market.• Started in real estate at 16 through a school auctioneering program• Named one of Australia's top 10 auctioneers by REB• Won the 2023 Apollo auctioneering competition• Completed 60 sales in nine months as part of a new business venture• Uses his auctioneering skills as a competitive advantage with buyers• Leverages both traditional methods (door knocking, letterbox drops) and modern marketing• Turns youth into an advantage by emphasising energy and adaptability to modern marketing• Prioritises having a strong admin team so agents can focus on dollar-productive activities• Implements "live mode, sell mode" concept from Complete Salesperson training• Goals include hitting 100 team sales and developing skills in training and team buildingAccess the Complete Snack App for $199 to learn real estate techniques one snack at a time, featuring templates, visuals, videos, and more from Lee Woodward's 30+ years of industry experience.Hosted by Lee WoodwardProudly brought to you by Lee Woodward Training Systems. Brought to you by NexrElevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next Events Lee's New Book – Claiming Doors Explore Lee Woodward Short Courses The Mat Steinwede Real Estate Success Program

Jun 5, 2025 • 42min
171 - The Operations Backbone - With Nicole Kelly
Send a message directly to Lee ( Include your details )Nicole Kelly shares her 25-year journey in real estate operations and the behind-the-scenes workings of running a major agency with 18 salespeople and 1,200 property managements. Her insights reveal how operations serves as the backbone of successful real estate businesses through people-focused leadership and systematic problem-solving.• Started career at Century 21 before joining Presence (formerly part of a franchise group)• Found natural leadership abilities from being eldest child and always taking captain/coach roles• Manages daily operations across four office locations in Newcastle, NSW• Runs daily leadership huddles at 8:08 AM to set intentions and remove roadblocks• Focuses on three critical metrics: AGCI, new managements, and management losses• Implements proactive client contact strategies that retain and attract property managements• Transitioned from traditional policies and procedures to digital systems with multimedia training• Successfully navigated a public media attack by focusing on client service and team support• Advocates for treating offshore team members as integral parts of the business family• Believes operations requires genuine love for people and the ability to peel back layers of issuesIf you're interested in learning about real estate operations or developing leadership skills in this industry, this episode provides valuable insights from someone who's mastered both the daily challenges and the long-term vision required for success.Hosted by Lee WoodwardProudly brought to you by Lee Woodward Training Systems. Brought to you by NexrElevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next Events Lee's New Book – Claiming Doors Explore Lee Woodward Short Courses The Mat Steinwede Real Estate Success Program

May 28, 2025 • 40min
170 - Information Controls the Process: Mastering Real Estate Negotiations
Send a message directly to Lee ( Include your details )Mat Steinwede returns to share his expertise on negotiation, highlighting how information gathered early in buyer relationships creates powerful leverage for achieving premium prices.• Information controls the process – use what buyers tell you early to guide later negotiations• Great negotiation starts at the first meeting by truly listening to what matters to buyers• Focus on building quality relationships with fewer buyers rather than quantity• Common mistakes include quoting discount prices when asked "what will I get it for?"• Accepting low offers without qualification costs vendors thousands• Reference points and framing help move buyers through psychological "platforms" • For stuck negotiations, sometimes bringing parties together face-to-face breaks deadlocks• Written offers in formal marketplace reports can convince reluctant vendors• Practice negotiation scenarios regularly through role play and mental rehearsal• The best negotiators connect buyers to their property goals rather than fighting over priceIf you want to become a premium negotiator, Mat recommends dedicated practice: "I've been role-playing with myself for 10-12 years. I don't want to play on people's real homes. I want to be well-versed in handling their homes best."Hosted by Lee WoodwardProudly brought to you by Lee Woodward Training Systems. Brought to you by NexrElevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next Events Lee's New Book – Claiming Doors Explore Lee Woodward Short Courses The Mat Steinwede Real Estate Success Program

May 21, 2025 • 31min
169 - Building Business Fitness: How Top Agents Maintain Energy and Focus
Send a message directly to Lee ( Include your details )Business fitness is essential for real estate professionals who often neglect their physical health while maintaining the energy and stamina required for their demanding roles. Ryan Anthony shares five common fitness mistakes and solutions specifically tailored for high-performing agents.• The first mistake is focusing on inputs (gym days, diets) rather than outcomes (energy, productivity, confidence)• Successful business fitness requires reverse-engineering from specific goals rather than following generic checklists• Treating fitness as a skill to develop rather than a to-do list leads to better results with less effort over time• Physical health investments deliver returns in days, not months, through improved energy, focus, and productivity• Understanding how to prioritize different aspects of health during various business cycles prevents the all-or-nothing approach• The "dimmer switch" approach allows agents to adjust fitness priorities based on current business demands• Waiting for perfect conditions to start creates permanent inaction – start imperfectly and adjust as you go• Set hyper-specific goals that connect to meaningful personal and business outcomesThe proper approach to business fitness doesn't require sacrificing business success – it enhances it by providing the energy, focus, and confidence needed to perform at your peak throughout your career.Hosted by Lee WoodwardProudly brought to you by Lee Woodward Training Systems. Brought to you by NexrElevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next Events Lee's New Book – Claiming Doors Explore Lee Woodward Short Courses The Mat Steinwede Real Estate Success Program

May 15, 2025 • 15min
168 - Property Improvement Plans
Send a message directly to Lee ( Include your details )Transforming homes and maximizing sale prices through strategic renovations – that's the game-changing approach young agent Jesse Maxwell is pioneering in Newcastle's competitive real estate market.At just 25 years old, Jesse brings a fresh perspective to property sales, leveraging his background in property management to deeply understand what owners need and what buyers truly value. Working with properties around the million-dollar mark, he's discovered that half-finished renovations and dated presentations are the biggest obstacles to achieving premium prices.Jesse shares a compelling case study where he was the fourth agent to assess a partially renovated property following a separation. While other agents valued it at $800,000 and pushed for an immediate listing, Jesse spotted untapped potential. Using an innovative financing solution through SaleFunder, he secured $29,000 to complete essential finishing work – installing missing flooring, cornicing, skirting boards, and paint. The result? A stunning transformation that sold for $970,000 at auction.The philosophy is simple yet powerful: buyers consistently overestimate renovation costs and use unfinished elements to negotiate aggressive discounts. "Something that might only cost $10,000 or $15,000 to fix, they automatically assume is a $50,000 fix and ask for that adjustment," Jesse explains. By eliminating these objections before listing, property improvement plans create finished products that command premium prices in today's selective market.Beyond renovation strategy, Jesse has successfully pioneered digital timed auctions in a market where conventional wisdom said they wouldn't work. The transparency of online bidding coupled with automatic time extensions has created a more comfortable environment for serious buyers to make rational decisions without the pressure of traditional auctions.Ready to discover how strategic improvements could transform your property's value? Listen now to explore this innovative approach that's reshaping real estate sales across Australia.Hosted by Lee WoodwardProudly brought to you by Lee Woodward Training Systems. Brought to you by NexrElevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next Events Lee's New Book – Claiming Doors Explore Lee Woodward Short Courses The Mat Steinwede Real Estate Success Program

May 7, 2025 • 18min
167 - The Stephen Bradbury Effect: Why Success is Never An Accident
Send a message directly to Lee ( Include your details )Olympic gold medallist Stephen Bradbury shares how 14 years of dedication led to his famous "Last Man Standing" victory and the powerful lessons on persistence and preparation that apply to everyone's success journey. His remarkable story demonstrates why consistent effort over time creates the foundation for achievement in any field.• Training five hours a day, six days a week for 14 years to become an "overnight success"• Importance of persisting in your chosen field rather than constantly switching careers• The power of "one percenters" - small improvements that compound over time• How to use a to-do list effectively to implement good ideas and create momentum• Breaking his neck 18 months before winning gold and why he refused to quit• Designing speed skating boots for competitors as a way to fund his Olympic journey• Transitioning from sports to speaking and his newest venture - Last Man Standing brewery• Why success demands becoming a specialist rather than a jack of all trades• The danger of quitting when you're just one hurdle away from breaking throughJoin us in October at the Complete Leader Conference in Sydney where Stephen will be sharing more insights on positive mindset, executing one percenters, and teamwork.Hosted by Lee WoodwardProudly brought to you by Lee Woodward Training Systems. Brought to you by NexrElevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next Events Lee's New Book – Claiming Doors Explore Lee Woodward Short Courses The Mat Steinwede Real Estate Success Program