We Are Selling with Lee Woodward Building the Bench: Caleb Venneri Team Success Story
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Caleb Venneri of Barry Plant Moonee Valley shares how he built a successful real estate team that closes 130-140 sales annually at just 25 years old. His journey from teenage flyer dropper to leading a high-performing team demonstrates how structure, strategy and the right business model can create exponential growth.
• Started in real estate helping at his father's Barry Plant office as a teenager before joining Moonee Valley at 18
• Now leads a team of two managing agents who each handle complete campaigns rather than specialising in specific roles
• Focuses on dominating specific suburbs rather than spreading efforts too thin - currently ranked #1 in five suburbs
• Maintains 18-25 active listings with 40-50 additional properties in the pipeline awaiting vacant possession
• Begins every campaign with a strategic off-portal period before hitting major platforms
• Added first team member when earning $490K, which doubled his income to $1M the following year
• Leverages the Barry Plant brand power to overcome age concerns and provide network advantages
• Conducts 3-4 appraisals daily, focusing only on hot leads where he can perform at his absolute best
• Uses a structured agenda during listing presentations to guide conversations and address client priorities
• Future goals include increasing quality and value of deals while developing team members toward their individual targets
If you're considering scaling your real estate business, remember you can only do a certain amount in any given day. Without leverage and focusing specifically on dollar-productive tasks, you'll struggle to reach that next level.
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