We Are Selling with Lee Woodward Teamwork Reimagined with Mark Kentwell
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Mark Kentwell returns to explore the evolution of real estate teams and why traditional models are failing despite appearing successful on the surface. He shares insights from years of studying and implementing various team structures and offers a new collaborative approach that benefits agents, team members, and clients.
• Original Effective Business Unit (EBU) model featured a listing agent, buyer's agent, and admin person with clear break-even points
• As personal brands grew, teams shifted to using buyer managers and admin staff as labor arbitrage without proper training or structure
• Many team members burn out as listing agents get busier, leaving businesses with "onboarding debt" when they depart
• Traditional teams often see fragmentation as buyer managers become targets for poaching by competitors
• New collaborative models distribute work across organizations based on client needs rather than siloed team structures
• Proper talent development requires structured programs to build skills progressively
• Daily huddles and limiting priorities to 1-3 key tasks creates more focus and better outcomes
• The Fishing Upstream system enables better collaboration between senior agents with support from properly trained associates
• Mark's new model has shown 30-50% improvements within six months of implementation
To learn more about these team models and the concept of onboarding debt, follow Mark Kentwell on Instagram and YouTube where he's sharing more insights on these topics.
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