Beyond The Shelf

This week, Dave speaks with Joel Ponce, Co-Founder and CEO of Hashku.  Hashku is a leader in the gaming marketing and advertising space.  Joel offers his expertise and perspective on the fast-growing but often-misunderstood world of gaming.They discuss how the evolution of gaming over the last decade inspired Joel to start his own company (6:46), how brands are working with Hashku (9:55) (the latest stats on the size and scale of the gaming industry (12:34), leveraging in-game items to influence commerce behavior (18:41), and how the next 12 months and beyond will push gaming from emerging channel to an established one, similar to retail media (21:24).Connect with Joel on LinkedIn: https://www.linkedin.com/in/joelponce/Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"Learn more about ItsRapid: https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Dave's guest this week is Danny Silverman, Partner - Digital Commerce Practice at The Partnering Group (TPG).  Danny helped build Johnson & Johnson's eComm presence before pivoting to leading digital consultancies including Catapult Ecommerce and Flywheel.  At TPG, he helps drive omnichannel ROI for leading retail and CPG companies.They discuss how Danny became passionate about marketing (3:58), learnings from his time at J&J (6:00) and why he pivoted to smaller companies (13:16), how marketing fills the gap between a perfect product and the reality of said product (17:02), how to properly advise decision-makers on their marketing budgets (24:08), and his predictions for the rest of 2024 (25:29).Connect with Danny on LinkedIn: https://www.linkedin.com/in/danieljsilverman/Check out Danny's YouTube channel! https://www.youtube.com/@dannysilverman1459Get in touch with TPG to request a copy of "9 Digital Commerce Trends that are Shaping 2024": https://www.thepartneringgroup.com/contact-us/Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"Learn more about ItsRapid: https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Dave has an illuminating conversation with Parbinder Dhariwal, VP and General Manager at CVS Media Exchange (CMX).  For over 20 years Parbinder has had a successful career driving performance at multiple industry-leading global organizations, including Walmart Connect and Spotify, among many others.Parbinder shares the incredible story of his family's business (6:44), an overview of his previous experience working for big brands (11:34), what makes CMX stand out from other retail media networks (15:25), the transition from "trade dollars" to "brand dollars" driving retail media business, and what "Retail Media 3.0" looks like in the aftermath of cookie deprecation (29:09).Connect with Parbinder on LinkedIn: https://www.linkedin.com/in/parbinderdhariwal/Learn more about CMX: https://www.cvsmediaexchange.com/Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"Learn more about ItsRapid: https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Dave sits down with Marlow Nickell, Founder of Grocery TV, the largest digital advertising network in US grocery.  With over 21,000 displays in grocery stores across the US, and over 200 retail partners, brands leverage Grocery TV to reach over 70 million shoppers in brick-and-mortar stores.They discuss Grocery TV's journey since its founding in 2016 (3:17), how in-store ties into overall retail media strategy (11:15), the growth of grocery in-store advertising in particular (17:43), and how the in-store space is evolving (22:30).Connect with Marlow on LinkedIn: https://www.linkedin.com/in/marlow-nickell/Learn more about Grocery TV: https://grocerytv.com/Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"Learn more about ItsRapid: https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Dave connects with Chris Perry, Co-Founder and Chief Learning Officer at firstmovr.  firstmovr is an Omni Education and Change Management organization for CPGs, retailers and agencies.  They host many industry events throughout the year and publish a number of free resources, including the recently-released ebook, "Omnigeddon: 2024 Commerce Expectations for Boomsday Preppers."Chris shares an overview of firstmovr (7:57), an outline of their "Smarter Growth" concept (13:21), some recent client creative examples he's a fan of (16:57), his hopes and concerns about AI (26:48), and his predictions for the next 12 months and beyond (34:02).Download "Omnigeddon" for free here: https://firstmovr.com/wp-content/uploads/2024/02/Omnigeddon.pdfConnect with Chris on LinkedIn: https://firstmovr.com/wp-content/uploads/2024/02/Omnigeddon.pdfGet in touch with the firstmovr team: hello@firstmovr.comTake advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"Learn more about ItsRapid: https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Dave's guest on today's show  is Leah Logan, General Manager, Retail Media at Inmar Intelligence.  Leah has been working within the retail media space for over 15 years.  They discuss why you don't need to have all of the answers all of the time (10:39), an overview of Inmar Intelligence (11:39), why VoC is so important (16:20), 3 areas that brands are placing a big focus on (23:34), and how to tailor campaigns to reach "dual decision-makers" (28:53).Connect with Leah on LinkedIn: https://www.linkedin.com/in/leah-logan-a595668/Contact Inmar Solutions: solutions@inmar.comTake advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"Learn more about ItsRapid: https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Dave speaks with Wayne Blum, Director of Ecommerce & Distribution at Dexcom. Wayne's career experience has included managing digital marketing and ecommerce for a number of big brands including American Express, Nestle and Diageo. They talk about finding new ways to bring different categories and brands online (7:55), how alcohol ecommerce management really isn't all that different than other categories (13:57), why companies need to always be operating in a test-and-learn environment (18:16), the importance of sell sheets (26:51) and an overview of Dexcom and its mission (27:52). Connect with Wayne on LinkedIn: https://www.linkedin.com/in/wayne-blum-6128293/Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"Learn more about ItsRapid: https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Dave welcomes Paul do Forno, Partner / Managing Director - Commerce Practice at Deloitte Digital, to the show. Paul's career stretches back over 30 years, to the nascent years of the web, and his insights are rooted in that experience. Paul's shares his time as a digital consultant in the early web days (3:02), an overview of Deloitte Digital (10:44), his explanation of "B2B Commerce" (13:51), why retail isn't dead (17:08), his two main takeaways from 2023 (24:03) and how he thinks AI could enable the full supply chain to be dynamically mobilized (27:18). Connect with Paul on LinkedIn: https://www.linkedin.com/in/pauldoforno/Follow Paul on X: https://twitter.com/dofornopTake advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"Learn more about ItsRapid: https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

This week Dave speaks with Lauren Livak Gilbert, Director of the Digital Shelf Institute (DSI), and Mike Black, CMO at Profitero. Lauren and Mike recently collaborated on the DSI/Profitero report, "Defining Content Effectiveness: How Content Maturity Can Help Brands Better Meet Shopper Needs."They discuss why Mike is such a prolific poster on LinkedIn (6:33), Lauren's experience managing the digital shelf for J&J brands during the pre-COVID era (8:49), takeaways from the "Defining Content Effectiveness" report (18:19), the importance of AI usage complying with a brand's legal requirements, brand guidelines and workflows (27:51), and the narrowing of the gap between upper and lower funnels (29:37).Download the DSI/Profitero "Defining Content Effectiveness" report: https://www.digitalshelfinstitute.org/report-dsi-profitero-defining-content-effectivenessConnect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenlivak/Contact the Digital Shelf Institute: https://www.digitalshelfinstitute.org/contactConnect with Mike on LinkedIn: https://www.linkedin.com/in/mikeblack/Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"Learn more about ItsRapid: https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Dave's guest on today's show is Rob Gonzalez, Co-Founder and Chief Marketing Officer at Salsify and Founding Member of The Digital Shelf Institute. They discuss how Rob made the switch from engineering to marketing (4:30), details of Rob's daily routine (8:41), the story behind the creation of the Digital Shelf Summit (10:11), details of the Salsify/ItsRapid partnership (18:36), how the advertising center of gravity has shifted in the last decade (27:35), and the two people who have influenced Rob's professional life the most (34:05).Register for Salsify's 2024 Digital Shelf Partner Summit: https://www.salsify.com/partner-summit-2024Connect with Rob on LinkedIn: https://www.linkedin.com/in/robgonzalezTake advantage of special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"Learn more about ItsRapid: https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker