Sweating the Assets with Bazaarvoice's Jo Callahan

This week we're joined by Jo Callahan, Vice President, Strategy and Insights at Bazaarvoice.  Jo's previous experience incudes Citi, Pinterest and Unilever, where she was Director of U-Studio, Unilever's storied in-house creative agency.

They discuss the creation of U-Studio (4:55), the definition of "fit for platform" (7:39), Bazaarvoice's evolution from a ratings and reviews organization to now offering many tools for creatives, influencers and marketers (13:19), creative best practices (20:35), and why the PDP should be considered a media asset (25:20).

Connect with Jo on LinkedIn: https://www.linkedin.com/in/jocolv/

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker