Run a Profitable Gym

Gym owners make the best millionaires. Here's why:They dedicate their lives to helping others get fit and healthy. And when they achieve financial success, they use it to dramatically improve their communities.Yet so many hardworking gym owners can't see a feature that includes wealth—or they question why they should aspire to be wealthy at all. Isn't it more noble to serve and sacrifice?The reality: If gym owners don't generate profit and create businesses that support their families, they'll leave the industry and clients will be left without leaders. It's happened too many times to count. But stable businesses that reward their owners serve clients for decades, and successful, happy fitness entrepreneurs can use their extra income to help others to a greater degree.Two-Brain founder Chris Cooper has a mantra: Make lots of money and give it away. In this episode, he explains why you should become a millionaire and how you can use that success to improve your town.LinksBook a CallGym Owners United0:40 - Is it realistic?2:51 - Why should you care?5:28 - What does “wealth” mean?8:32 - Life changes12:44 - Why only some succeed15:13 - Millionaire problems17:31 - Greed?

Events create "sticky stories" for your clients, and they can generate revenue and improve retention. But you'll burn a lot of hours planning and running an event, and many gym owners have discovered they're actually losing money if they factor in all the time. Worse, events can also lead to burnout for you and your staff.The solution: Partner with other event organizers. A partner handles the actual event and all the work associated with it. You simply provide prizes and create training programs that help people prepare for the event.Instead of overextending yourself and your staff, you're generating real profit for the gym, and coaches are making money by helping eager people perform better in great events such as fun runs, Spartan or other obstacle-course races, or fitness competitions.Even better, your clients will show up  motivated and ready to train because they have an event on the calendar. You'll get to celebrate their progress and their success on game day, but you won't have to set up obstacle walls at 3 a.m. and then tear everything down in the dark after the last competitor finishes.If competitions stress you out, Chris Cooper has the exact plan you need to partner with other event organizers so everyone wins.LinksBook a CallGym Owners United2:07 - Creating experiences and stories4:19 - Profit by partnering and creating training programs7:25 - Commission structures10:20 - Feeder events12:06 - Recap

If you're stressing over your group classes, stress no more. Chris Cooper is going to tell you how to ensure your sessions are generating revenue and retaining clients.He'll tell you exactly how many people should be in your classes to maximize length of engagement, and he'll give you the steps to calculating the value of each class. With that data in hand, you'll be able to see which classes add to your bottom line and which ones actually cost you money.From there, Chris will tell you what you might do instead of running poorly attended classes, and he'll explain how to make schedule changes that don't anger your members.Remember: Profitable gyms run on metrics and data. If you don't know how valuable each group class is, you're flying blind. Listen to this episode, run your numbers and make sound decisions to grow your gym business.Links"Setting Your Schedule""Your Schedule, Your Life"Book a CallGym Owners United0:38 - Key retention metrics2:12 - Ideal class sizes4:52 - Are group classes costing you money?7:52 - Practical examples11:09 - Retention drop-off13:18 - Kill it or fill it

Two-Brain Business is capping mentorship clients at 1,000. Why? Founder & CEO Chris Cooper explains.Coop also has a member cap at his gym, Catalyst Fitness in Sault Ste. Marie, Canada, so he's seen how it works for clients and businesses.In this episode, Chris explains how a client cap will help current and future Two-Brain clients, and he'll give you some tips on how a client cap can help a fitness business.If you're already a mentorship client, expect even more speed as you work to improve your business. And if you're looking to join Two-Brain, now's the time to book a call!LinksBook a CallGym Owners United0:54 - Coop caps his gym3:23 - Speed for Two-Brain clients5:44 - Culture, focus and fit9:35 - Caps and future clients13:46 - How caps help businesses

It pays to be a winner—literally.In this episode, Chris Cooper explains what will happen to your gym business if you're the best in town. This isn't about warm fuzzies and "we're the best" marketing taglines that don't mean anything. Coop's all about the measurable effects of recognition as "the best steakhouse in the city."If you work hard to earn that title, you can expect better retention, easier client acquisition and more profit. In fact, the effects of being the best gym or fitness studio compound over time—so start working to become the No. 1 choice for your ideal clients right now.LinksSeeds and Weeds: Your Best ClientsBook a CallGym Owners United0:44 - Exponential growth3:54 - Ascension value5:55 - Being the best for your target demographic

Tommy Alfinito's gym is crushing it: Hygge Fitness earned a spot on our Top 10 leaderboard for revenue in April—and it's not spending any money on ads. Even better, Tommy only works about four hours a month at the gym. With a stable business under him, he can dedicate time to his next adventure: Wildfether Distilling in New Jersey. In this episode of "Run a Profitable Gym," Tommy shares his secrets of gym ownership. He explains how focusing on the right things at the right time boosted revenue, how systems equal success in gyms, and how he created a "referral culture" that encourages his clients to bring their friends and family to Hygge Fitness.Check out Tommy's advice, then systemize something at your gym so you can generate more revenue in less time.LinksBuilding a Referral CultureBook a CallGym Owners United1:24 - Focus and grow7:21 - Retention and referrals20:36 - 150-client model23:22 - Attracting ideal clients

How much revenue do the best gyms in the world generate each month—and how do they do it?Chris Cooper has the answers, and all will be revealed as he runs through the Top 10 leaderboard for gym revenue in April 2023.Every gym on the leaderboard earned more than US$53,000 in April, and the No. 1 score will blow your mind.But Coop's got more than just numbers. He actually asked the owners of the top gyms how they earned so much, and he'll tell you exactly what they said. You might be surprised: These gyms aren't all focusing on massive marketing campaigns to find new clients. They're using other tactics to generate huge revenue, and Coop will tell you what they are.Listen, then use what you learn to grow your own bottom line.LinksBook a CallGym Owners United1:20 - No. 102:04 - Consistent numbers3:01 - No. 9 to No. 55:31 - No. 4 to No. 17:12 - Tips from the leaders

Two-Brain mentorship is an investment with enormous ROI for gym owners. Here, Chris Cooper walks you through the complete process, from high-grade free help to upper-level mentorship for experienced entrepreneurs who are building legacies.If you're not ready for mentorship yet, join our Gym Owners United group for mountains of free resources that will help you grow your gym.When you're ready to take the next step, Two-Brain has three levels of mentorship designed to help you earn $100,000 a year and then build an empire that can serve a host of clients and support any lifestyle you want.Our mentorship practice has helped hundreds of gym owners build profitable, sustainable businesses, and we can help you, too.LinksBook a CallGym Owners United0:27 - Gym Owners United1:07 - RampUp3:26 - Growth Toolkit4:44 - Tinker Stage

If you've got questions about Two-Brain mentorship, Chris Cooper's got answers.In this episode, Coop runs through the most common questions about business coaching for gym owners. What can you expect in terms of ROI? How do we match you up with a mentor? Can you change mentors?How fast can you turn a gym around? Can a mentor help even if things are going well right now? (Yes!)Does Two-Brain work with gyms that aren't affiliated with CrossFit?Why should you work with Two-Brain and not another mentorship company?You'll get answers to these questions and more from Two-Brain's founder. And if you've got a question that didn't show up here, join the Gym Owners United group and ask it there. We'd be happy to provide an answer!LinksBook a CallGym Owners United0:34 - Do you work with non-CrossFit gyms?2:57 - Can I ever switch mentors?4:49 - Will I see ROI?6:59 - How long will it take to turn my gym around?8:25 - Do I need a mentor if things are good?10:53 - How is Two-Brain different?15:15 - Can I just use your free content?18:07 - What if I don’t want to raise my rates?20:57 - How do we choose your mentor?

Semi-private training is a game changer for coaches and gym owners.The concept: One skilled trainer can deliver personalized programming to two to four clients during the same hour. They aren't doing versions of the same workout. They're doing workouts tailored to their exact goals.Semi-private training is a win for clients who might want more attention than they'd get in group classes but can't afford to do one-on-one PT three times a week. Coaches win, too: If a trainer has four semi-private training clients, the hourly rate can be well north of $80.And the gym owner who uses a Two-Brain Business pricing and pay structure in a semi-private program will generate a lot of profit.  In this episode, semi-private expert Brian Bott lays out a warp-speed implementation plan for owners and coaches. He'll tell you what you can expect in terms of rewards, how to set the program up and price it, how to sell it to existing clients, and how to market it to new clients. Listen, then get this program going at your gym or studio!LinksRevenue Boost: How to Launch a Nutrition Program in Six WeeksBook a CallGym Owners United4:45 - Owner benefit7:11 - How to implement10:27 - Selling semi-private training to current clients18:40 - Acquiring new clients