Run a Profitable Gym

It pays to be a winner—literally.In this episode, Chris Cooper explains what will happen to your gym business if you're the best in town. This isn't about warm fuzzies and "we're the best" marketing taglines that don't mean anything. Coop's all about the measurable effects of recognition as "the best steakhouse in the city."If you work hard to earn that title, you can expect better retention, easier client acquisition and more profit. In fact, the effects of being the best gym or fitness studio compound over time—so start working to become the No. 1 choice for your ideal clients right now.LinksSeeds and Weeds: Your Best ClientsBook a CallGym Owners United0:44 - Exponential growth3:54 - Ascension value5:55 - Being the best for your target demographic

Tommy Alfinito's gym is crushing it: Hygge Fitness earned a spot on our Top 10 leaderboard for revenue in April—and it's not spending any money on ads. Even better, Tommy only works about four hours a month at the gym. With a stable business under him, he can dedicate time to his next adventure: Wildfether Distilling in New Jersey. In this episode of "Run a Profitable Gym," Tommy shares his secrets of gym ownership. He explains how focusing on the right things at the right time boosted revenue, how systems equal success in gyms, and how he created a "referral culture" that encourages his clients to bring their friends and family to Hygge Fitness.Check out Tommy's advice, then systemize something at your gym so you can generate more revenue in less time.LinksBuilding a Referral CultureBook a CallGym Owners United1:24 - Focus and grow7:21 - Retention and referrals20:36 - 150-client model23:22 - Attracting ideal clients

How much revenue do the best gyms in the world generate each month—and how do they do it?Chris Cooper has the answers, and all will be revealed as he runs through the Top 10 leaderboard for gym revenue in April 2023.Every gym on the leaderboard earned more than US$53,000 in April, and the No. 1 score will blow your mind.But Coop's got more than just numbers. He actually asked the owners of the top gyms how they earned so much, and he'll tell you exactly what they said. You might be surprised: These gyms aren't all focusing on massive marketing campaigns to find new clients. They're using other tactics to generate huge revenue, and Coop will tell you what they are.Listen, then use what you learn to grow your own bottom line.LinksBook a CallGym Owners United1:20 - No. 102:04 - Consistent numbers3:01 - No. 9 to No. 55:31 - No. 4 to No. 17:12 - Tips from the leaders

Two-Brain mentorship is an investment with enormous ROI for gym owners. Here, Chris Cooper walks you through the complete process, from high-grade free help to upper-level mentorship for experienced entrepreneurs who are building legacies.If you're not ready for mentorship yet, join our Gym Owners United group for mountains of free resources that will help you grow your gym.When you're ready to take the next step, Two-Brain has three levels of mentorship designed to help you earn $100,000 a year and then build an empire that can serve a host of clients and support any lifestyle you want.Our mentorship practice has helped hundreds of gym owners build profitable, sustainable businesses, and we can help you, too.LinksBook a CallGym Owners United0:27 - Gym Owners United1:07 - RampUp3:26 - Growth Toolkit4:44 - Tinker Stage

If you've got questions about Two-Brain mentorship, Chris Cooper's got answers.In this episode, Coop runs through the most common questions about business coaching for gym owners. What can you expect in terms of ROI? How do we match you up with a mentor? Can you change mentors?How fast can you turn a gym around? Can a mentor help even if things are going well right now? (Yes!)Does Two-Brain work with gyms that aren't affiliated with CrossFit?Why should you work with Two-Brain and not another mentorship company?You'll get answers to these questions and more from Two-Brain's founder. And if you've got a question that didn't show up here, join the Gym Owners United group and ask it there. We'd be happy to provide an answer!LinksBook a CallGym Owners United0:34 - Do you work with non-CrossFit gyms?2:57 - Can I ever switch mentors?4:49 - Will I see ROI?6:59 - How long will it take to turn my gym around?8:25 - Do I need a mentor if things are good?10:53 - How is Two-Brain different?15:15 - Can I just use your free content?18:07 - What if I don’t want to raise my rates?20:57 - How do we choose your mentor?

Semi-private training is a game changer for coaches and gym owners.The concept: One skilled trainer can deliver personalized programming to two to four clients during the same hour. They aren't doing versions of the same workout. They're doing workouts tailored to their exact goals.Semi-private training is a win for clients who might want more attention than they'd get in group classes but can't afford to do one-on-one PT three times a week. Coaches win, too: If a trainer has four semi-private training clients, the hourly rate can be well north of $80.And the gym owner who uses a Two-Brain Business pricing and pay structure in a semi-private program will generate a lot of profit.  In this episode, semi-private expert Brian Bott lays out a warp-speed implementation plan for owners and coaches. He'll tell you what you can expect in terms of rewards, how to set the program up and price it, how to sell it to existing clients, and how to market it to new clients. Listen, then get this program going at your gym or studio!LinksRevenue Boost: How to Launch a Nutrition Program in Six WeeksBook a CallGym Owners United4:45 - Owner benefit7:11 - How to implement10:27 - Selling semi-private training to current clients18:40 - Acquiring new clients

The real key to long-term business success: keeping clients for years.Retention is even more important in the fitness business. You can’t save lives if clients quit after a few months. Long-term adoption of exercise and nutrition strategies requires at least two years of consistent attendance. Sadly, the industry average for retention is under eight months, even in coaching businesses.Then consider economics: You can’t build a sustainable gym business with high churn. If you’re constantly losing members, you’ll struggle to turn a profit, and you'll spend too much time and money marketing.So what actually keeps clients in gyms long term? Our data reveals five keys. In this show, Two-Brain founder Chris Cooper digs into each retention pillar—use the links below to take action to improve your business!Links1. ResultsThe Prescriptive ModelTwo-Brain client resources2. FameHow Sharing Joy Makes You HappyTwo-Brain client resources3. CompatibilityUnlikable Gym Owners: Don't Do This Stuff!Two-Brain client resources4. Consistency Gym Business Systems: How to "Survive a Bus Crash"Two-Brain client resources5. ReferralsBuilding a Referral CultureTwo-Brain client resourcesBook a call: Click here2:08 - Pillar 1: Results3:52 - Pillar 2: Fame5:29 - Pillar 3: Compatibility8:12 - Pillar 4: Consistency9:38 - Pillar 5: Referrals

Can you launch a nutrition-coaching program that will generate about 10 percent of gross revenue at your gym in just six weeks?Yes—and we'll provide you with an exact plan to do it.Cynthia Fotti is a Two-Brain Business mentor and gym owner who has built a very successful nutrition-coaching program, and now she teaches other gym owners to do the same thing.In about 20 minutes, Cynthia lays out a step-by-step plan a gym owner can use to get a simple but very effective nutrition-coaching program up and running—from obtaining a credential to launching a group kickstart to selling ongoing coaching when the challenge ends. Listen, take notes and take action. If you do, you'll help more clients, create a career for a coach and add to your bottom line.LinksHow to Generate 20 Percent of Gross Gym Revenue Through NutritionBook a CallGym Owners United1:38 - 10 percent of gross revenue5:06 - Kickstart launch8:15 - Pricing your kickstart11:50 - Marketing: getting the word out22:47 - Providing solutions for clients

The 2023 Two-Brain Summit is an investment for entrepreneurs. The annual event is designed to connect top gym owners and coaches with world-class speakers, expert business mentors and forward-thinking peers so they can grow their businesses fast.In this episode, Chris Cooper lays out the agenda at the summit and explains how attendees can use the knowledge they acquire to generate huge ROI. It's all about growing gyms and coaching practices.Chris also goes over some new features for 2023, including social events and workouts led by Jason Khalipa of NCFIT. LinksTwo-Brain Summit TicketsBook a CallGym Owners United2:20 - Headliners: Jason Khalipa, Dan Martell, Chris Cooper4:38 - Additional Day 1 speakers12:36 - Workouts13:08 - Day 223:14 - The path to success

Dixie Burns made it onto the Two-Brain Top 10 Leaderboard for March 2023 with her stellar client count. So how did the owner of a 24/7 access gym do it? And how does she keep her clients when so many similar gyms regularly bleed members?In this episode of "Run a Profitable Gym," Dixie and host Mike Warkentin talk about the importance of client check-ins and strong connections—even in an access gym. According to Dixie, it's key to link up with her clients to make them feel valued.If you run an access or 24/7 gym, check out Dixie's tips and then take action to keep more of your members longer.Links6 Simple Steps to Generate Revenue Using a Local Fitness EventBook a CallGym Owners United3:18 - The No-Sweat Intro8:31 - Opening communication9:44 - Quarterly motivation12:20 - Client check-ins 16:58 - What does a good access gym feel like?19:50 - Demographics and churn22:59 - Client success manager duties