Retention in 24/7 Access Gyms: Top Gym Owner's Tactics

Dixie Burns made it onto the Two-Brain Top 10 Leaderboard for March 2023 with her stellar client count.

So how did the owner of a 24/7 access gym do it? And how does she keep her clients when so many similar gyms regularly bleed members?

In this episode of "Run a Profitable Gym," Dixie and host Mike Warkentin talk about the importance of client check-ins and strong connections—even in an access gym. According to Dixie, it's key to link up with her clients to make them feel valued.

If you run an access or 24/7 gym, check out Dixie's tips and then take action to keep more of your members longer.

Links

6 Simple Steps to Generate Revenue Using a Local Fitness Event

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Gym Owners United

3:18 - The No-Sweat Intro

8:31 - Opening communication

9:44 - Quarterly motivation

12:20 - Client check-ins 

16:58 - What does a good access gym feel like?

19:50 - Demographics and churn

22:59 - Client success manager duties