"The Shop Feel": Keys to $340 Average Revenue Per Member

Gym owner and Two-Brain Business Mentor Lisa Palmer earned a spot on the leaderboard this month with a $341 per month average revenue per member score.

In this video, she shares the three simple strategies she employed to get there:

1. Athlete check-ins.
2. Transformation packages.
3. Choice.

By truly getting to know her members' needs, Lisa calibrated her program to include specialty offerings that help clients hit their goals faster. These high-touch, high-value add-ons helped boost her gym's ARM from $120 to $341. You can do it, too.

Links

"Help First" by Chris Cooper

3:39 - Putting a different value on fitness

5:45  - Expanding higher-priced offerings: transformation packages

8:15 - Social proof: demonstrating results to get clients

12:00 - Creating a program that will solve problems for your ideal clients, pricing binder, sales process

14:40 - Creating hybrid options

20:53 - Accountability and action plans

28:30 - Athlete check-ins and client-centered solutions

32:46 - Add-ons