What sets the best gyms apart from the rest?

In this episode, we talk to the recipients of this year's Two-Brain Awards for Gyms of the Year (Culture and Metrics) and Comebacks (Resilience).

Kyle Cato, David Allen, Charlie Banfield and Rich Borgatti have weathered the past year with grace and fortitude, and they've come out even stronger. Cato and Allen were recognized as the top Two-Brain gym owners when it comes to culture and key performance indicators, and Banfield and Borgatti faced down huge challenges to earn special recognition.

We get into what worked for them, what didn't, and how you can use what they've learned in your own situation.

Links

"Epic Training: A Comprehensive Guide to Obstacle Course Racing" by Rich Borgatti

1:48 - Kyle Cato on what gym culture is and how he developed it

3:57 - Fun, Family, Fitness

5:05 - Creating a safe haven

7:45 - Raising funds to build wells in Africa

10:08 - David Allen on getting over the $1 million revenue line

11:49 - Reorganizing staff according to strengths

15:14 - Paying attention to your metrics

18:34 - Telling the story of your business

21:03 - Charlie Banfield on changing his business model

22:11 - Impostor syndrome and taking charge

23:45 - Charlie's advice for other gym owners

26:48 - Rich Borgatti on not giving up

27:59 - Survival as the driving force

29:12 - Profit First

30:28 - The pressure test

35:37 - Rich's advice for recession-proofing your gym