How did gym owner Brian Bott reach $426 and earn a spot on this month's average revenue per member leaderboard? Semi-private training!

Bott's impressive stats are primarily the result of personal training done in groups of no more than four. This isn't "small-group training" where each client does a variation of the same workout. Instead, a highly skilled coach delivers completely individualized programming to three or four clients at the same time.

In this podcast, Bott spills the secrets and lays out what you need to keep in mind if you want to set up a similar model for your gym. Brian explains how prices his offerings, develops coaches and creates careers, ensures a high level of service, retains members, and attracts new clients without spending money on ads.

Links

The 4/9ths Model

Affinity Marketing Guide

1:15 - Brian's business model

7:18 - Membership structure and pricing

15:56 - Finding and onboarding clients

19:10 - Staff training systems

27:04 - Solving the "icon problem"

32:13 - Annual and month-to-month memberships

44:36 - How Brian finds high-value clients