

The Win Rate Podcast with Andy Paul
Andy Paul
The world's best conversations about B2B selling happen here. This exciting new podcast from Andy Paul, the creator and host of the Sales Enablement Podcast (with 1200+ episodes and millions of downloads) is focused on the mission of helping increase your win rates by winning a bigger percentage of the deals in your pipeline. In this unique round table format, Andy and his panel of guest experts share the critical sales insights, sales perspectives and selling skills that you can use to elevate your sales effectiveness and create the buying experiences that influence decision-makers to buy from you. Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!
Episodes
Mentioned books

Oct 16, 2024 • 42min
Pipeline is Easy. Winning is Harder.
In this engaging discussion, Jarron Vosburg, VP of Growth at JumpCrew, Jonathan Bregman, Founder of Yess, and Andrew Barry, Founder of Curious Lion, tackle the intersection of sales and marketing. They dig into the challenges of pipeline management, emphasizing accurate lead qualification. The conversation shifts to the role of AI and the necessity of personalized engagement in today’s sales landscape. They offer practical insights on navigating buyer interactions and stress the importance of authentic content creation for startups.

Oct 9, 2024 • 44min
The Balancing Act Between Tech & the Human Touch
Teri Long, VP of Global Revenue Enablement at Mindtickle, Jeff Winters, CRO of Abstrakt Marketing Group, and Haris Halkic, Founder of SalesDaily.co, share their sales expertise. They discuss the alarming low win rates in SaaS and the impact of competition and buyer perception on sales strategies. The conversation emphasizes the need for genuine human connections amidst digital selling, along with the importance of coaching and understanding sales DNA to enhance performance. Insightful lessons from old-school sellers and poker strategies are also highlighted as keys to success.

Oct 2, 2024 • 46min
How to Make Sales Metrics Mean Something
In this episode of the Win Rate Podcast, Andy welcomes another all-star sales pro panel with David Ruggiero, Founder of DR Sales, Semir Jahic, CEO of SalesMotion, and David Connors, CEO of The Swarm. They begin with the challenges of complacency in SaaS sales, the impact of technology, effective sales strategies, the importance of relationships and trust, outcomes over activities, the need for sellers to prioritize winning and closing deals, and the shift towards more personalized and multi-threaded conversations with buyers. They continue digging into the role of management practices, fostering personal seller growth, and leveraging AI and networks to boost win rates.Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate.

Sep 25, 2024 • 1h 3min
Challenging Sales Norms
In this episode of the Win Rate podcast, Andy is joined by guests Nate Nasralla, Co-Founder at Fluint, Mitchell Kasprzyk, VP of Sales at Compyl, and David Fouser, VP of Sales and Marketing Strategy. They discuss sales effectiveness, and the best ways to challenge sales "norms," including the importance of understanding customer needs, the value of vertical specialization, strategies for successful team collaboration and how selling from a place of detachment can lead to better outcomes. They also share insights on how to develop better judgment in sales, the pitfalls of over-relying on processes, and the critical role of curiosity and creativity.Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate.

Sep 18, 2024 • 56min
Is Selling To The Pain Effective?
Today Andy welcomes another blockbuster panel of sales pros including, Arup Chakravarti, Director of Sales Excellence at Equifax UK, Barbara Weaver Smith, Founder of the Whale Hunter Institute, and Amy Hrehovcik, Fractional Sales Enablement Director at CROP, and host of the Revenue Real Podcast. They talk about the concept of selling based on pain points and whether it is effective and explore the idea that focusing on pain may not always be the best approach and that understanding the buyer's goals and opportunities can be more valuable. They also discuss the importance of identifying the buyer's motivation, whether it is driven by positive outcomes or risk aversion and highlight the need for emotional intelligence and adaptability in sales conversations, the challenges of selling to large companies and the importance of mitigating risks for buyers and conclude with a discussion on the need for a shift in sales strategies and the importance of creativity and relationship-building in engaging with buyers.Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate.

Sep 11, 2024 • 45min
Strategic Decision Making In Sales
In this episode of the Win Rate Podcast, Andy discusses the importance of strategic decision making in sales, emphasizing better discovery, qualification, and the necessity of focusing on ideal customers. He is joined by panelists Noel Goggin, CEO & Culture Leader at Conga, Ryan Staley, Founder & CEO, Whale Boss, and Kyle Williams, Founder at Brickstack. The conversation gets into utilizing AI for sales efficiency, fostering impactful customer relationships, and aligning sales efforts with value-based selling. The guests also delve into the importance of business acumen and trustworthiness in successful sales engagements.Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate.

Sep 4, 2024 • 60min
Why Have Win Rate Expectations Become So Low?
In this episode of the Win Rate Podcast, Andy is joined by an outstanding panel of sales pros, including Steven Benson, CEO and Founder of Badger Maps, Jon Feldman, VP of Sales at anecdotes.ai, and Michael Pedone, Chief Sales Scientist at salesbuzz.com. Andy starts it out with a the reaction he saw from a post on LInkedIn about win rates near 20%. The gets into a deep discussion on why we are seeing this, along with sales effectiveness, qualifying leads, the importance of in-person interactions, the shift towards performative selling, the critical (yet complicated) role of sales managers, strategic thinking, effective coaching, and the value of field sales in today’s tech-driven environment.Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate.

Aug 28, 2024 • 53min
Standing Out In SaaS Sales
Nick Capozzi, CEO at The Future of Health and Co-Founder of Splice Video, and Chet Lovegren, a Strategic Sales and Leadership Consultant, dive into the pressing challenges in B2B selling. They discuss how rigid frameworks hinder innovation and stress the importance of human connections in sales. The duo emphasizes personalized outreach, the power of video emails, and the need for industry-specific knowledge. They also advocate for full-cycle AEs over traditional roles, proposing a fresh approach to drive revenue while fostering genuine relationships.

Aug 21, 2024 • 1h
The Blurred Lines Between Sales and Marketing
On today's show Andy welcomes a blockbuster panel including, Brandon Fluharty, Founder of Be Focused, Live Great, Drew Neisser CEO of CMO Huddles and host of the Renegade Marketers Unite podcast, and Frank Cespedes, Senior Lecturer at Harvard Business School. They discuss the role of sales and marketing in the C-suite, and the importance of human capital and experience in driving business success. They explore the challenges faced by sales and marketing professionals, including the narrow focus on performance metrics and the lack of financial literacy. The conversation also touches on the rise of entrepreneurship and the need for organizations to provide a supportive environment for employees to thrive. The group also gets into challenges and opportunities in modern sales and marketing and the changing role of metrics in measuring success. Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate.

Aug 14, 2024 • 48min
What Makes a Good Seller Great?
Paul Lanigan, head of Sandler Sales Training in Ireland, and John Tecce, Senior Client Executive at 2X, dive into what separates good sellers from great ones. They discuss the power of authenticity in sales and the importance of understanding buyers' needs. The conversation highlights challenges posed by digital tools that can hinder genuine connections. They also explore how integrating marketing and sales strategies enhances engagement, emphasizing the critical roles of emotional intelligence and proactive relationship-building.