In this episode of the Win Rate podcast, Andy is joined by guests Nate Nasralla, Co-Founder at Fluint, Mitchell Kasprzyk, VP of Sales at Compyl, and David Fouser, VP of Sales and Marketing Strategy. They discuss sales effectiveness, and the best ways to challenge sales "norms," including the importance of understanding customer needs, the value of vertical specialization, strategies for successful team collaboration and how selling from a place of detachment can lead to better outcomes. They also share insights on how to develop better judgment in sales, the pitfalls of over-relying on processes, and the critical role of curiosity and creativity.

Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate.