

The Game Changing Attorney Podcast with Michael Mogill
Michael Mogill
How can you become a game changer?Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue.In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer.We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture.What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company.Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level.For more information, visit https://www.crisp.co/podcast/
Episodes
Mentioned books

May 16, 2023 • 33min
163. AMMA – Patience, Priorities, and Productivity
Another day, another installment of Ask Michael Mogill Anything — and in this edition, you’re going to find some seriously helpful strategies that will help you become the most successful version of yourself possible.In this episode of The Game Changing Attorney Podcast, Michael sits down with Crisp Head of Coaching Strategy Jessica Mogill to discuss:
How to manage your time and your workload
Why you should never care what other people think of you
Why patience truly is a virtue
Links & Resources:
Episode Shownotes
Jessica Mogill
Tim Grover
Joe De Sena
The Game Changing Attorney Podcast

May 11, 2023 • 51min
162. Kim Scott — Radical Candor: How to Be a Kickass Boss [Encore Edition]
Kim Scott has quite the resume. After getting her BA at Princeton and her MBA from Harvard, she led teams at both Apple and Google, and she has coached the CEOs of some of the top companies in the world, including Dropbox and Twitter.In this episode of The Game Changing Attorney Podcast, Kim shares the groundbreaking conclusions that led to her best-selling book Radical Candor — and tells you what you need to know to become a kickass boss.Buckle up for a revolutionary conversation that tackles the questions:
Why should every CEO get their whole company to critique them?
What radical candor did Sheryl Sandberg drop on Kim Scott after a presentation at Google?
Why do leaders need to get comfortable with challenging directly?
How can you make someone feel good about being fired?
Links & Resources
Episode Shownotes
Radical Candor by Kim Scott
American Idol
Sheryl Sandberg
Sergey Brin
Eric Schmidt
Ed Catmull
Francoise Brower
Russ Laraway
Spirulina
Christa Quarles
OpenTable
Jason Rosoff
Situation-Behavior-Impact Feedback Tool
Fred Kofman

May 9, 2023 • 42min
161. Joe De Sena — The Spartan Mindset: Embracing Discomfort and Unleashing Mental Toughness
It’s no secret that human beings enjoy comfort. We enjoy snuggling up on the couch, having our meals delivered to our doorsteps, and sleeping in instead of waking up at the crack of dawn on a cold, rainy morning. But are we really supposed to be this comfortable? Wouldn’t making things harder and more challenging be a motivator for us to earn some of life’s most precious gifts?That’s what Joe De Sena, Founder of the Spartan Race, is on a mission to prove. He believes that if we want to truly enjoy every single morsel of life, we have to work hard and persevere in uncomfortable situations to make that happen.On this episode of The Game Changing Attorney Podcast, Joe and Michael sit down to discuss:
How personal accountability plays a major role in your success
How to cultivate a mindset of resilience
Why doing hard things is the secret to happiness
Links & Resources
Episode Shownotes
Netflix
The Menu
Wendy’s
Shackelton’s Expedition
Sir Edmund Hillary
Spartan Race
Tough Mudder Event
Wall Street
The Transcendence Run
Iditarod
Saks Fifth Avenue
Nike
Facebook
Goldman Sachs
Matt Frazier
Green Beret

May 2, 2023 • 22min
160. AMMA — Goals, Values, and Greatness
You keep asking the questions, and Crisp Founder & CEO Michael Mogill keeps answering them. He’s back for another exciting segment of “Ask Michael Mogill Anything,” and you’re going to want to listen in to what he has to say.On this episode of The Game Changing Attorney Podcast, get ready to hear Michael discuss:
The importance of a leader’s values, principles, and morals
How to set — and keep — your goals
What makes a leader great instead of just good
Links & Resources:
Episode Shownotes
Jessica Mogill
Crisp
Navy SEAL Team Six
Alex Hormozi

Apr 27, 2023 • 1h 8min
159. Tim Grover — Winning: The Unforgiving Race To Greatness [Encore Edition]
In this special edition episode, we’re revisiting Michael's conversation with Tim Grover, best-selling author of RELENTLESS and W1NNING, and the performance coach behind some of the most renowned and highly-respected athletes of all time.Tim has made it his business to understand winning. As a trainer to Michael Jordan, Kobe Bryant, Dwyane Wade, and countless other professional athletes, Tim has seen firsthand the work ethic necessary to become the best. But in those top performers, he also noticed something more than just talent and hard work — he saw a different mindset. Now he uses that knowledge to help people of all stripes achieve sustained excellence, from elite athletes to high-achieving entrepreneurs.Links & Resources:
Episode Show Notes
Relentless by Tim Grover
Winning by Tim Grover
Michael Jordan
Kobe Bryant
Wayne Gretzky
Derek Jeter
Dwayne Wade
Detroit Pistons “Bad Boys” era
Fitbit
Betamax
Michael Jordan baseball stint
“Flu Game”
Conor McGregor
Tom Brady
Mike Tyson
Mat Fraser

30 snips
Apr 25, 2023 • 51min
158. Alex Hormozi — The Power of Humility in Achieving Entrepreneurial Success
Entrepreneurship is filled with ups, downs, and everything in between, and it takes someone with a strong constitution to commit to becoming successful in this line of work.Meet Alex Hormozi, Founder & Managing Partner of Acquisition.com. Alex’s journey has been anything but linear, and though he’s now settled into his role with his wife Leila by his side, he’ll never forget the trials and tribulations he faced as he worked to get to where he is today.In this episode of The Game Changing Attorney Podcast, Alex and Michael sit down to discuss:
Why ego is the enemy of progress
How desirable traits are actually learnable skills
The power of humility in achieving success
Links & Resources:
Episode Show Notes
Leila Hormozi
Acquisition.com
Gym Launch
Jessica Mogill
Warren Buffet
Queen Elizabeth II

Apr 18, 2023 • 25min
157. AMMA — Encouraging Failure, Auditing Everything, and Avoiding Average
On this episode of The Game Changing Attorney Podcast, Crisp Founder & CEO Michael Mogill is back with another exciting segment of “Ask Michael Mogill Anything” where he answers questions written in by listeners like you.Get ready to hear all about:
Why you shouldn’t be afraid to encourage failure
How to perfect your clients’ experiences
Where the true value of your firm comes from
Links & Resources:
Episode Shownotes
Crisp
Ritz Carlton
Morgan & Morgan
John Morgan

Apr 13, 2023 • 49min
156. Chris Voss — FBI Negotiation Tactics for Business And Life [Encore Edition]
In this special edition episode, we’re revisiting our conversation with Chris Voss – former Lead International Hostage Negotiator for the FBI, current CEO of The Black Swan Group, and the New York Times Best-Selling Author of Never Split The Difference. After starting out as a beat cop in New York City, Chris moved laterally into hostage negotiations — thanks to his insatiable drive to learn and his insightful understanding of the human condition.We go deep into leveraging emotional intelligence and tactical empathy, why the best negotiators forget rationality, and the secret to gaining the upper hand in any negotiation. Links & Resources:
Episode Show Notes
Never Split the Difference: Negotiating As if Your Life Depended on It by Chris Voss
The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Talleb
Inception (movie)
The Emotionally Intelligent Leader by Daniel Goleman
Influence: The Psychology of Persuasion by Robert Cialdini
Getting to Yes by Roger Fisher and William Ury
The Talent Code by Daniel Coyle

Apr 11, 2023 • 54min
155. Best of Season 4: Q1
Get ready to sit down with Michael Mogill as he relives some of his most riveting conversations with jaw-dropping guests such as:
David Goggins, retired Navy SEAL and ultra-endurance athlete
Cliff Bleszinski, renowned video game designer and author
Rex Elliott, acclaimed trial lawyer
Bill Perkins, hedge fund manager and celebrated businessman
Links & Resources:
Episode #141 with David Goggins
Episode #145 with Cliff Bleszinski
Episode #146 with Rex Elliott
Episode #151 with Bill Perkins

Apr 4, 2023 • 45min
154. Conrad Saam — Data Over Guesswork: The Strategies Behind Effective Legal Marketing
Every successful law firm owner understands the importance of effective marketing to grow their practice. But what actually works? How do you measure marketing success? What trends are worth investing in?Mockingbird Marketing Founder & CEO Conrad Saam has all these answers and more.On this episode of The Game Changing Attorney Podcast, Conrad and Crisp Founder & CEO Michael Mogill dive deep into:
The difference between brand awareness and brand affinity
Why you must borrow from today’s profits to build tomorrow’s revenue
The real metrics that measure your marketing success
Links & Resources:
Episode Shownotes
Avvo
Justia
Search engine optimization (SEO)
Google Analytics
TikTok
Clubhouse
Meerkat
Pepsi
Coke
CallRail
Google Local Service Ads (LSA)
Google Pay Per Click (PPC)
Customer Relationship Management (CRM)
Parker Waichman
Screaming Frog SEO
Non-fungible tokens (NFTs)
ChatGPT


