
The Game Changing Attorney Podcast with Michael Mogill
How can you become a game changer?Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue.In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer.We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture.What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company.Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level.For more information, visit https://www.crisp.co/podcast/
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May 10, 2022 • 47min
107. Randi McGinn — Authenticity is the Advantage
"He or she who tells the best story wins. That's how it works. That's the secret to winning cases.” - Randi McGinn
What is it about Randi McGinn that has led to a 95% success rate?
What went through Randi's head when she gave birth the day before taking the three-day bar exam?
Of the dozen women who graduated law school with Randi, why are so few left practicing law?
What makes Randi such an incredible lawyer?
How does Randi shake off a loss?
What can be done to break down the authenticity barrier for women attorneys?
Excellence and DedicationRandi McGinn is one of the most accomplished trial lawyers on the planet. She has tried over 130 cases over her 40-year career — and won 127 of them. She is also the first female president of Inner Circle of Advocates, a group of the 100 best trial lawyers in the US. When Randi wins, it’s not just about getting the largest monetary restitution. She advocates for transformative law, holding companies responsible for changes so that the tragedies their negligence caused never happen again. In this episode, Randi digs deep into how her team gets the evidence to tell a case-winning story. She also discusses authenticity in the courtroom, growing her firm, and what the future of women in law looks like.Getting Back Up Practice losing by playing sports. When Randi was growing up, sports were not available to women. The classroom was the only place to compete. Study hard. Get an A. But this competition would not prepare them for trial. The result? "Many of the women quit after they lost their first case because they thought it was them — that they hadn't worked hard enough or hadn't done it right, when in fact if you've played sports, like I got to do, you learn that losing isn't always your fault." - Randi McGinn Learning to lose a case is just as important as learning to win. To lose well, understand it is not always your fault — and you certainly don't have to like it. Get mad. Take a breath. Learn what you can. And get back up.Key Takeaways:
Hire slow. A panic hire kept on board will cost time, money, and peace of mind. Take the time to see if an employee is a good fit. Evaluate throughout the trial period.
Tell tall tales. Great trial lawyers are, at their core, storytellers. Brush up on your skills by keeping a child entertained. The skills are transferable.
Build a foundation. Try 10 cases before working on the finer points like being a great speaker and persuasive arguments. Learn the law of the courtroom.
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AuthorMichael Mogill, Crisp, and Randi McGinn

May 3, 2022 • 43min
106. David Craig — Impactful Legacy: Building a Firm that Stands the Test of Time
"I'd rather lose in a courtroom than a conference room." - David Craig
After being told he'd never make it to college — let alone law school — how did David prove the naysayers wrong?
Saying “yes” to trucking meant saying no to other cases. Was there any apprehension to going all-in on trucking?
What goes into making a great truck wreck trial lawyer?
Why did David write the book Semitruck Wreck?
Why is sharing information so important to David?
What is it like for David to work with his children?
Strength of CharacterThe bravery to give it your all. Never shying away from a fight. Knowing where you are strong, where you are weak, and when to hire your compliments. The core elements of a great trial lawyer translate to the skills necessary for successful entrepreneurs.“I think that's one of the keys to success, to realize your strengths and your weaknesses and not kid yourself.” - David CraigDavid Craig, managing partner, and founding partner at Craig, Kelly & Faultless, has been fighting for justice since 1985. He’s an educator, public speaker, caring advocate, and author of "Semitruck Wreck, A Guide for Victims and Their Families." A SuperLawyer since 2010, David has been selected as Top 10 Trucking Trial Lawyer by the National Trial Lawyers Association.PerseveranceEvery successful long-term goal — from building a legacy law firm to taking a case to trial — is tumultuous. To successfully navigate the trying times, patience is key. While everyone else looks for a quick fix, maintaining a positive outlook and remembering that some things just take time will gain an advantage. The best relationships with vendors, clients, and even employees are built over time. Learn to trust others and invest in them.Key takeaways:
Be grateful but never complacent. Work hard to achieve your goals. Once you reach them, don't rest on your laurels. Keep striving for the next big thing.
Small is selfish. If you believe in what you do and want to impact more people in your community, you must grow large enough for others to hear your message.
Judge on character. Access to resources should not determine the level of respect given. Human value is intrinsic.
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Semitruck Wreck
AuthorMichael Mogill, Crisp, and David Craig

Apr 26, 2022 • 53min
105. Jason Hehir — Leading and Documenting Winning Teams
"No one comes out of college just knowing how to navigate your chosen profession. It takes time. If I did ‘Last Dance’ two years ago it would have been terrible. Learn your trade, sometimes by mistake. There are no shortcuts. Find your voice, no matter what field you're in." - Jason Hehir
How did Jason go from humble beginnings to interviewing Michael Jordan?
How does a fear of failure motivate Jason?
What common traits does he look for when assembling a team?
Why did Jason take an unexpected storyline when creating the documentary "Andre the Giant"?
Jason directed “Countdown,” a documentary about the first civilian-only launch into space, in near real-time. How did he get the footage from Space X?
How did Jason and his team prepare for the possibility of a catastrophic bad day?
Legends, Giants, and the Final FrontierJust as directors become world-class by delegating editing film, law firm owners must also trust their squad. Step out of the role of “player” and into that of “coach” to win the game and build a legacy. Build a team that has a passion for the project, a fear of failure, and the congeniality to mesh with everyone else. “The Last Dance” director and seven-time Emmy winner Jason Hehir didn't become an extraordinary director by taking on the whole project himself. He learned to let go and place his trust in the talented people he hired to suit each unique need — a break from his “do it all yourself” tradition. The result? A docu-series chronicling the Chicago Bulls dynasty that would go on to be the most-watched documentary in ESPN history. Among his many films and series, a few stand out: His “Andre The Giant” documentary, the most-watched film in HBO Sports history, and “Countdown: Inspiration4 Mission to Space” about the first all-civilian space mission chronicled in near-real time.In this episode, Jason discusses the making of “The Last Dance,” responsible storytelling, and cultivating relationships with Michael Jordan and André René Roussimoff, better known as Andre the Giant. He also discusses the unique challenges of filming in space.Dig DeeperResearch clients and their lives as thoroughly as possible. Cultivate a relationship of trust and genuine connection. Ask the most relevant questions to paint a complete picture that tells a compelling story. The ultimate gift is one of comfort knowing that their claims are understood and will be handled responsibly. This creates ease for clients and icons alike. "These icons are sharks — never looking back, always moving forward. You want them to have the pleasure of sitting back and reflecting on what they have done. Take pride in it. And once they are strapped in, they can look back almost wistfully and share their wisdom. Tell their story. " - Jason HehirKey takeaways:
Take the scenic route. On the road to greatness, there are no shortcuts. Learning a trade is often done by mistake. If you stumble, dust yourself off and keep going.
Do your homework. In a world where so many look forward to the next great thing, looking back to gain context and clarity will help craft the right narrative.
Fear failure. Hold up the team to the best of your ability, and do your part. Give it your all and success will be won together.
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The Last Dance
AuthorMichael Mogill, Crisp, and Jason Hehir

Apr 19, 2022 • 43min
104. Dorie Clark — The Long Game: How to Be a Long-Term Thinker in a Short-Term World
"Proper scoping about our timing and our expectations by learning from previous examples is one of the best things that we can do to ensure that we're more likely to succeed at the business elements of the law. ” - Dorie Clark
What was Dorie Clark's journey to becoming a prolific author?
What obstacles complicate long-term strategic thinking?
What are the real emotional and cultural reasons behind “busy” obsession?
What is “white space” and why is it necessary for strategic thinking?
How can those with limited discretion of time create more “white space” in their lives?
Why should we optimize for meaning and impact over money?
How can thinking in waves make you an expert in any field?
Courage, Resilience, CuriosityTo create a meaningful life — both professionally and personally — we need to strategically plan for the future. Yet so many lose sight of the end goal, letting over-scheduled calendars and busy work cloud our vision. To realign with lasting success means reframing priorities and making unscheduled time a non-negotiable. Persistence and effort are necessary to consistently make the small changes that have big impact.Dorie Clark is a professor at Duke University’s Fuqua School of Business and Columbia Business School, consultant, and presidential campaign keynote speaker who has been named a Top 50 Business Thinker in the world by Thinkers50. The Wall Street Journal best-selling author of "The Long Game: How to Be a Long-Term Thinker in a Short-Term World" offers solutions so that we can think critically about long-term planning and goal setting. In this episode, we look at the common blocks of long-term strategic thinking and how to overcome them. Dorie reframes busyness as a form of avoidance and shares what we should be doing instead. Plus, explore the waves that can help anyone become an expert in their field.An Expert in Any FieldAs the lifecycle of a goal progresses, actions that once had traction no longer move us forward. Despite sustained effort, we are left feeling stuck. The solution? Pause, identify your wave, and shift accordingly. Dorie identifies key waves that must be followed in succession to become an expert. The first wave is learning. An attorney new to a firm gets oriented with the major players and operations. In the creating wave, a lawyer will participate, raise their hand, and add value. The connecting phase ensures that the value added is seen by the right leaders. To make partner, principals need to know their name. Once a contributor enjoys a level of prestige and respect — obtained the role of General Counsel or Partner — they have entered the reaping wave. While extremely satisfying, it is critical to disrupt yourself and go back to the learning phase. This time with less risk and more enjoyment. Key takeaways:
Busy or avoiding? Slow down and refocus on what will move the needle. Use the extra time to lean into the uncomfortable.
Less is more. Allow for unstructured time to give the flexibility necessary to deal with whatever may come up. This allows clarity of mind to think strategically.
Think long-term. Ride out the short-term losses and setbacks. Make choices that get you closer to the end goal.
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The Long Game

Apr 12, 2022 • 43min
103. Rodney Scott — Humility & Focus: The Antidote to Complacency
"I get nervous every time. It's that passion to want to deliver the best you can and make a memorable experience. You don't want to take your foot off the gas." - Rodney Scott
What makes Rodney Scott Whole Hog Barbecue unique?
What is the line between a fun hobby and true passion?
What challenges did Rodney face on his path to receiving a James Beard Award?
What went through Rodney's head when a fire broke out while recording a Netflix episode of Chef's Table?
Why does Rodney see McDonald’s as competition?
What did Rodney have to give up to achieve notoriety?
The Difference You Can TasteA 30-year overnight success, pitmaster Rodney Scott has cooked thousands of whole hogs to get where he is today: winner of the James Beard Award, a full episode on Netflix's Chef's Table, and an appearance on HBO's Billions. But for Rodney, each hog is just as important as his first — he still gets the jitters on overnight cooks.Cooking a whole hog is one of the most difficult things a cook can do. To execute perfectly, it takes precise temperature control and the tireless stamina of two people perfectly in sync to flip the hog multiple times over 12 hours. Rodney’s dedication to the craft goes beyond love to full-blown obsession. He burns down coals from whole pieces of wood and uses his fingers instead of gauges to check the temperature.When Rodney came to cook a whole hog at Crisp, everyone — vegetarians and dieters included — raved it was the best food of their lives. Rodney spoke about dedication and pride of craft, the unflinching optimism necessary for growth, and shutting out distraction. Pull up a seat at our table and dig in.Curiosity and OpportunityRodney's courage in the face of the unknown has helped him let go of convention and grow. When scaling restaurants — and law firms — systems and standards ensure consistency. To execute, you must be willing to teach others and check in to make sure it all goes to plan."The problems change. They don't necessarily go away, but we take them with a grain of salt — we're prepared. And we just stay focused. So every time we get an accolade, I appreciate it. And then I set it to the side. I want to focus on the next one. That keeps me working hard. It keeps me grounded." - Rodney ScottThe best do not rest on awards and accolades. Success is just the start. Game changers ask the question, "What can be improved?" over and over. Big changes like investing in metal pits over brick ones and little tweaks like changing pit location to improve airflow add up, improving the product over time. Learn from each mistake. Take notes and improve.Key takeaways:
Get good at it. Whatever your “it” is, devote time and attention. Give your heart and soul.
Keep learning. The moment you think you know everything is the moment you've lost it all.
Be the same person. In front of three or 3000, remain authentic, kind, and humble. You never know who is watching.
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Apr 5, 2022 • 47min
102. Laura Wasser — The Evolution of Dissolution
"In divorce, we are dealing with the most raw emotions regarding a significant other and children. It’s scary. And in such a confusing and emotional time, they need someone who will tell it to them straight.” - Laura Wasser
What is the most common reason that marriages end in divorce?
What was it like having “America’s most feared divorce lawyer” for a father?
How do Laura and her staff set boundaries with high profile clients?
Why did Laura start the online divorce platform It’s Over Easy?
What should someone with wealth who is unhappy in their marriage do if they don’t have a prenup?
The Only Way Out is ThroughFor nearly 20 years, divorce attorney Laura Wasser has represented some of the highest profile celebrities — from Kim Kardashian to Dr. Dre. But what sets Laura’s practice apart is her dedication to discretion and empathy for all involved.Based in Los Angeles, her compassion extends beyond high net worth clientele. Laura began It’s Over Easy, a digital platform that offers an affordable option for couples going through divorce. Laura is also the author of “It Doesn’t Have To Be That Way: How to Divorce Without Destroying Your Family or Bankrupting Yourself.”On this episode, we tap into Laura’s vast knowledge to uncover why most marriages end in divorce and get sage advice on how to help prevent separation. We also dive into the world of celebrity family law, how Laura got her start, and cultivating a culture of discretion.Speaking TruthIn the art of communication, Laura is a master craftsman. The most agile and effective tool we all possess in relationships is often the hardest to master. Honest communication of raw truths can feel emotionally charged and pose a challenge, even for the fiercest among us. But Laura advises that practicing clear and direct communication is for the best — from the courtroom to the bedroom.Establishing boundaries with her high-net-worth clients allows Laura to cleanly separate the personal from the professional — a challenging task in family law. She does not offer advice or a shoulder to cry on. Laura prepares her clients frankly and honestly, even with clients who are used to being told “yes.”Key takeaways:
Less is more. Quotes can be misconstrued. Stories can be spun out of nothing. To avoid missteps with the media, say less.
Always clarify. Lay out arguments that lead to the logical and desired conclusion. Never assume all parties share the same knowledge.
Be kind. It costs attorneys and clients nothing extra and may result in a favorable resolution in less time.
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It’s Over Easy
It Doesn’t Have to Be That Way

Mar 29, 2022 • 47min
101. Dr. Ayelet Fishbach — Get It Done: Surprising Lessons From the Science of Motivation
“Self-control is a form of juggling multiple, opposing goals. If the first goal opposes the other, the second goal is what we call temptation. When people are aware that they have the temptation they are better prepared mentally (and often physically) to resist.” - Dr. Ayelet Fishbach
What makes a goal attainable?
When does progressing toward a goal make it harder to complete?
What elements go into a successful behavior change?
How can negative feedback be reframed for progress?
How can we overcome our own mental barriers to achieve our goals?
The Art of Goal SettingKnow your “why.” Get specific. Be flexible. Stay enthusiastic. Control your environment. Avoid the middle at all costs. Goal setting is not as easy as it seems. A bandwagon resolution made at the onset of the new year is unlikely to be successful. How to set a better, achievable goal? Framing it properly, selecting mentors, and knowing your position in the journey are a few major factors in hitting the target.Dr. Ayelet Fishbach, author of nearly 150 publications in the past two decades, is THE expert on the psychology behind motivation. Her most recent book, “Get it Done: Surprising Lessons from the Science of Motivation” offers a synthesis of her most valuable and actionable lessons — demystifying the ever elusive “goal.”Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business, Ayelet is a recipient of numerous awards and honors; chief among them: Fulbright Scholar, IBM Corporation Faculty Scholar, and the Society of Experimental Social Psychology (SESP) Career Trajectory Award.We cover the psychology behind establishing proper incentives for employees, why feeling good can make all the difference, intrinsic motivation as a lasting catalyst for change, and the willingness to be uncomfortable.Grow Through ItFor high performing attorneys and experts in their field, setbacks can be discouraging. Adopting a growth mindset is essential to completing a goal. When committed to completing a goal, curiosity transforms a potential failure into a “why” that requires further exploration.Key Takeaways:
Take control. Always begin with your environment. Remove temptations. Set aside physical and mental space for your goals.
Choose wisely. Rarely do we win — or fail — alone. Surround yourself with people who encourage and support you in your goals. Find a community that will keep you accountable.
Feel good. The deeper the intrinsic motivation, the more likely a goal is to be reached. Make sure the goal you are striving for is one you truly desire.
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Get It Done: Surprising Lessons from the Science of Motivation

Mar 22, 2022 • 1h 29min
100. Game Changing Stories: 100th Episode Spectacular
Truly great attorneys know who they are. They’re willing to give every ounce. They challenge the status quo. They push beyond limits. They move forward through fear.This podcast is for every entrepreneur committed to moving the legal industry forward. Over the past 99 episodes, we have had the honor to hear insights from thought leaders, industry titans, and game changing attorneys.In this special 100th episode spectacular, we share invaluable wisdom from nine powerhouses. Hear unreleased outtakes. Learn what goes into making this weekly podcast run. Hear what it means to be a game changer from some of the best in the business.Communicating CultureLeaders empower their teams by caring personally, challenging directly, and giving feedback as a reflexive habit. Kim Scott anchors her team by soliciting feedback — radical candor that requires emotional discipline and consistent attention but results in stronger, more collaborative teams.Culture starts from the top-down, and law firm owners endorse what they tolerate. Jessica Mogill transforms teams; defining and communicating roles allow space for exponential growth.Curiosity coupled with optimism can make us 31% smarter when interacting with potential clients, vendors, juries, or partners. Former FBI hostage negotiator Chris Voss chooses lines of questioning that identify the goals, fears, and motivations of everyone in the room. Foundations for DiscoveryJohn Morgan was born with a hunger to succeed. Much of life’s circumstance is luck, but insatiable curiosity and tenacious work ethic separates lions from sloths.The freedom to explore and innovate requires a strong foundation. Best-selling author Ryan Holiday knows that to go forward in the world with confidence, one must fortify this inner citadel -—the place you go when times get rough.A student of observation and master of iteration, Grant Cardone has one consistent refrain: always go bigger. Clarity of PurposeMark Lanier welcomes the challenge of finding the truth in the courtroom with a smile, especially when facing down Goliath corporations. His pursuit of justice is relentless because the truth alone is his north star.In an era of exponential change and decision fatigue, clarity is essential. Dave Asprey’s motivation is simple: the father of biohacking wants to live beyond 180 — and do it without compromising life’s pleasures.If you want to win, relentlessly pursue your goals for yourself. Tim Grover knows that the pursuit of the win can be unapologetic, uncivilized, and hard. How far are you willing to go?In this episode:
John Morgan on the insatiable hunger for success
Chris Voss on discovering motivation and delivering bad news
Mark Lanier on the privilege of challenge
Kim Scott on supporting your team
Grant Cardone on the ultimate wealth of helping others
Dave Asprey on the ROI of investing in life
Jessica Mogill on drawing out the best in teams
Ryan Holiday on adversity as an opportunity for a shift in perspective
Tim Grover on defining and earning balance
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John Morgan — Episode 1
Chris Voss — Episode 5
Mike Lanier — Episode 14
Kim Scott — Episode 25
Grant Cardone — Episode 31
Dave Asprey — Episode 41
Jessica Mogill — Episode 47
Ryan Holiday — Episode 53
Tim Grover — Episode 71
AuthorMichael Mogill, Crisp, John Morgan, Chris Voss, Mike Lanier, Kim Scott, Grant Cardone, Dave Asprey, Jessica Mogill, Ryan Holiday, Tim Grover

Mar 15, 2022 • 1h 45min
99. Ryan Hendrickson — Tip of the Spear: The Incredible Story of an Injured Green Beret’s Return to Battle
"Anyone can pull a trigger. It is very easy to kill somebody. But there is a domain of war that needs to have an unconventional aspect to it. Green Berets thrive when dropped behind enemy lines, in hostile areas, and have to think through the implications of taking the shot... Are we creating a village of potential terrorists? Or can we talk to the village leader? It is riskier. But maybe we can use respect, humor, and rapport. Maybe we can do this instead of pulling the trigger.” - Ryan Hendrickson
Why inspired Ryan to write “Tip of the Spear” in the first place?
Why will an ethos of “we” always win over “me” on the battlefield and in life?
Is the team mentality of “we” something that can be learned?
Why is it better to not make the cut than to give up on yourself?
Where did Ryan find the resilience to complete Green Berets basic training?
Why, after 27 reconstructive surgeries and a qualification for medical retirement, did Ryan decide to go back to Afghanistan?
How can empathy build stronger communities?
Service and GritStepping on an improvised explosive device, nearly losing his leg, 27 surgeries, and even a medical retirement could not keep Sergeant First Class Ryan Hendrickson from returning to the battlefield. A Green Beret whose determination is matched only by his courage, Ryan has never left a man behind. In over two decades of service, he has earned the Silver Star, four Bronze Stars, a Purple Heart, and an Army Commendation Medal with Valor.His harrowing story is nothing short of extraordinary. While it began as expressive therapy, Ryan’s written account provides an outlet for soldiers and civilians alike. His captivating memoir “Tip of The Spear: The Incredible Story of an Injured Green Beret’s Return to Battle” is as much a recount of military life as an exploration of the battles within.In this episode, Ryan discusses why mental toughness outweighs physical stamina, pushing beyond the edge, overcoming regret, and the power of accountability.Turning Trauma Into Stronger CommunitiesTrauma can never be forgotten or undone. Learning to live with the past is to recognize that we all experience pain as well as to acknowledge our shared humanity. Ryan believes that the real beauty in life comes when we meet these struggles honestly. The pain is a beacon for self improvement and, in turn, a way to connect and empathize with others. Empathy is the key to transforming personal suffering into a space for healing for others and ourselves.“The fact of the matter is you can never undo the past. It will always be there. You can never make something not happen. It will always be a part of you. Use your experience to impact others.” - Ryan HendricksonKey Takeaways:
Accept what is. Enjoy life by letting go of expectations. Though life is not fair, we can work for and create the life we want.
Don't quit. Encountering great obstacles may seem to complicate life. However, it is the simplicity in choosing to continue that carries us through the challenge.
Help others. We all experience hardship. Helping others is the ultimate salve for life’s wounds.
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Tip of The Spear: The Incredible Story of an Injured Green Beret’s Return to Battle

Mar 8, 2022 • 1h 22min
98. Andre Norman — From Prison Boss to Harvard an Incredible Story of Redemption
"On November 15th, 1999, I walked out of prison with a GED and a goal. I realized being 15 was tough, no matter where you came from. So my philosophy became: if you call me, I'll show up. Let me show you how to heal yourself internally and deal with your trauma so you can have a great life. And I’ve been showing up for 22 years.” - Andre NormanIn this episode of The Game Changing Attorney Podcast, Andre Norman walks Michael Mogill through the roots of his past trauma and how it led him down a violent path, which eventually got Andre sentenced to over 100 years in prison. While serving time, an epiphany brought him out from behind bars and into Harvard University. He is now known as the "The Ambassador Of Hope" and is helping thousands heal worldwide.Timestamped Key Moments05:22 | Andre Norman Explains His Experience As A Prison Boss 28:55 | Andre Norman Explains How Inmates Survive Maximum Security Prisons33:38 | The Moment Andre Norman Decided To Change His Life43:33 | Why Andre Norman Has Dedicated His Life To Saving Lives47:23 | How Andre Norman Improved Roosevelt High School In Just A Few Months Links and Resources
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The Ambassador of Hope: Turning Poverty and Prison into a Purpose-Driven Life
AuthorMichael Mogill, Crisp, and Andre Norman
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