122. Robert Simon — The Superpower of Authenticity: Building Communities with Aligned Values

"The wealthiest people that I know are the most giving with their time. I do believe in karma in some form and it all comes back.” - Robert Simon

• What wealth has an authentically lived life provided Robert?
• What is the origin story of the superhero-themed ecosystem?
• Why was law school easier for Robert than undergrad?
• How did Rob's entire family, including his divorced parents, end up working for the Simon Law Group?
• What is Justice HQ and how is it lowering the barrier to entry for aspiring attorneys?
• What is the vetting process for The Justice Team and Justice HQ?
• What can trial lawyers learn from trying to persuade 5-year-olds?
• Why is not sharing business the worst advice Robert has ever heard?

Authenticity, Generosity, and Hard Work

Robert Simon's career is nothing short of inspiring: an incredible recovery record of $200 million, scaling The Simon Law Group (aka The Justice Team) to eight figures in the first few months of opening, throwing Law-Di-Gras annually, and the founding of Justice HQ. But what sets Robwet apart is his unflinching authenticity. Good-natured and family-oriented, he is the embodiment of a value-driven life. When opening the firm with twin brother Brad in 2009, Robert's desire to serve his family was reflected in his approach to building community.

Robert and Brad poured every settlement back into the firm. For close to two years, neither took a check and lived with roommates until married to keep costs low. In the early days, he skipped spending on SEO and digital marketing. Instead, he hit the pavement — hard. Taking to the streets, he served his community.

"An early case I settled for 5 million bucks. I got in that position by helping people out for free and doing the right thing. When starting your firm, your time is free. You’ve just got to use it wisely." - Robert Simon

From answering questions at swap meets to meeting with chiropractors, answering listservs, and emailing his graduating class, he made a name for himself outworking the competition. Nearly a decade and a half later, Robert's vision has paid off. Having reached his lifelong dream to take care of his entire family, he has unlocked a higher quality of life. Today, Robert shares the driving force behind his tenacity, why the ultimate measure of success is financial independence, and how Justice HQ is restructuring the legal industry.

Change How You Score the Game

Work-life balance is a myth — at least for high performers. Some level of imbalance — across all industries — is required to score the next goal. Chasing the myth can lead to burnout. The solution? Change the metric. Measure success by the quality of life achieved — and ditch the idea of balance.

"Doing what makes you happiest most of the time — that's quality of life. For me, that has always been defined as financial freedom, stress-free with your family. Listen, I'm always going to pick up the phone. If somebody's texting me about a new case, I’ve got to pick up." - Robert Simon

Key Takeaways:

• Enjoy your life, but surround yourself with people who will pull you in the right direction to help keep the fun in check.
• Greed isolates. Wealth is created by helping others.
• Put ego aside. To succeed, any firm owner needs to hire well, trust those around them, and delegate often.

Links and Resources

• The Game Changing Attorney Podcast
• Michael Mogill Facebook
• Michael Mogill Twitter
• Michael Mogill Instagram
• Michael Mogill LinkedIn
• Crisp Website
• Crisp Facebook
• Crisp Twitter
• Crisp Instagram
• Crisp LinkedIn
• Robert Simon Website
• Robert Simon LinkedIn
• Robert Simon Twitter
• Justice HQ

Authors

Michael Mogill, Crisp, and Robert Simon