
The Game Changing Attorney Podcast with Michael Mogill
How can you become a game changer?Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue.In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer.We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture.What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company.Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level.For more information, visit https://www.crisp.co/podcast/
Latest episodes

Jul 4, 2023 • 22min
177. AMMA – Energy, Effectiveness, and Entrepreneurial Guilt
As an entrepreneur, the decisions you make have a direct impact on the success of your business. Prioritizing the right things, investing in the right places, and operating the right way is essential — and not always easy.Michael Mogill faced similar challenges — and as you’ll discover in this episode of The Game Changing Attorney Podcast, he still does.In this segment of Ask Michael Mogill Anything, he and Jessica Mogill discuss:
The importance of prioritizing your health and wellness as a leader
How to lead by example for your team
How to let go and trust your team
Links & Resources
Episode Show Notes
Slack
Six Flags

Jun 29, 2023 • 52min
176. George Foreman III — The Fighter’s Mentality [Encore Edition]
Meet George Foreman III, a rigorous trainer, a tenacious entrepreneur, and the son who followed in the footsteps of his world-renowned, two-time heavyweight champion father George Foreman. Foreman III truly believes in the statement “the apple doesn’t fall far from the tree.” He attributes his entrepreneurial prowess to the lessons he learned while training with his dad — and now you can learn them too.In this episode of The Game Changing Attorney Podcast, George and Michael sit down to discuss:
How work ethic plays a major role in your success
The importance of forging your own path
Why being fearless is one of the most important traits you can have
Links & Resources
Episode Shownotes
George Foreman
1968 Olympics
Muhammad Ali
Fight of the Century (Joe Frazier vs. Muhammad Ali)
Ken Norton
George Foreman Youth and Community Center
Gerry Cooney
Evander Holyfield
LeBron James
Lennox Lewis
Emanuel Steward
Thomas Hearns
Wladimir Klitschko
The Crystal Cathedral
ESPN
Houston Independent School District
Dave Chappelle
Floyd Mayweather
Sugar Ray Robinson
Michael Jordan
Kobe Bryant
George Foreman Grill
The National Enquirer
Nike
Oscar Mayer
KFC
Baskin-Robbins
McDonald’s
Tommy Morrison
Don King
Clydesdale horse
Mike Tyson
USA Network

Jun 27, 2023 • 1h 10min
175. Marcus Filly — Mindset, Movement, and Muscle: The Formula for Fitness Success
For business leaders, the importance of living a healthy lifestyle cannot be overstated. Your health impacts the quality of your decision-making, and the decisions you make can either get you closer to your vision for your law firm or further away from it.Functional bodybuilder Marcus Filly has taken his own love for fitness and turned it into a healthy obsession — and it’s clear that his efforts continue to pay off daily.In this episode of The Game Changing Attorney Podcast, Marcus and Michael sit down together to discuss:
Why a healthy mind is just as important as a healthy body
How making small consistent changes can transform your life
Why it’s never too late to begin your fitness journey
Links & Resources:
Episode Shownotes
University of California, Berkeley
Mat Fraser
CrossFit
Kelly Starrett
Peter Attia
Uber Eats
WHOOP
Functional Bodybuilding

Jun 22, 2023 • 49min
174. Joey Coleman — Never Lose a Client Again: Creating Memorable Experiences to Gain an Advocate for Life [Encore Edition]
Joey Coleman is an expert when it comes to helping organizations retain their best clients and turn them into raving fans for life — but he wasn’t born this way. In fact, Joey learned his communication skills in the courtroom as a trial attorney.On this episode of The Game Changing Attorney Podcast, Joey and Michael sit down to discuss:
Why attorneys are built for delivering a world-class client experience
How to stop clients from feeling buyer’s remorse
The importance of attracting, attaining, and retaining clients for life
Links & Resources
Episode Shownotes
Frederick Reichhelt
American Bar Association
Never Lose a Customer Again by Joey Coleman
Ritz-Carlton

Jun 20, 2023 • 26min
173. AMMA — Healthy Habits and High Performance
As the leader of your law firm, much of your organization’s success depends on…well, you. In this highly-anticipated Ask Michael Mogill Anything episode, Crisp Founder & CEO Michael Mogill is finally answering all your questions on his daily routine, health and fitness priorities, and secrets to optimizing his performance as CEO.Get ready to dive deep into:
Why the decisions you make as a leader are crucial to your firm’s success
The health and fitness habits that will set you up to perform at your best
How to maximize your longevity and “healthspan” to live the life you truly want
Links & Resources
Episode Shownotes
Willpower Doesn’t Work by Ben Hardy
My Fitness Pal (app)
Eight Sleep
Dr. Peter Attia
Dr. Andrew Huberman
Andy Galpin
Outlive by Peter Attia
Streaks (app)
StepsApp
Five Minute Journal (app)

7 snips
Jun 15, 2023 • 55min
172. Marcus Lemonis — The Three Keys To Business: People, Process, and Product [Encore Edition]
Marcus Lemonis is a remarkable business magnate, philanthropist, and the acclaimed star of CNBC's The Profit — and he’s the latest guest on The Game Changing Attorney Podcast.With a wealth of experience in entrepreneurship and investment, Marcus has garnered invaluable insights into fostering business growth and steering them towards success. Get ready to explore the essence of Marcus Lemonis beyond his public persona, discussing important topics such as:
Prioritizing the happenings on the shop floor over boardroom discussions
Managing a multi-million dollar corporation like a small family-owned business
The importance of embracing and learning from your mistakes
Links & Resources:
Episode Shownotes
Senator Bob Graham
Wayne Huizenga
Lee Iococa
Auto Nation
Camping World
8-track tape
U.S. Securities and Exchange Commission
The Profit (TV show)
CRM

Jun 13, 2023 • 45min
171. Adam Alter — Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most
On your path to success, you will inevitably feel stuck from time to time. But you can overcome any challenges —if you’re willing to do whatever it takes to get there.In this episode of The Game Changing Attorney Podcast, Michael sits down with NYU professor and best-selling author Adam Alter to discuss:
Why failures often pave the way for our success
Why it’s better to strive for excellence instead of perfection
How to get unstuck when it matters most
Links & Resources:
Episode Shownotes
NCAA
Dave Berkoff
Sam Snead
Harvard University
Joe Bernal
Pfizer
Viagra
Jackson Pollock
Peter Jackson
The Hobbit
The Lord of the Rings

Jun 8, 2023 • 1h 18min
170. Mat Fraser — The Fittest Man On Earth [Encore Edition]
The legendary CrossFit Games demand an extraordinary feat of endurance. Merely qualifying necessitates placing within the top 10 percent among hundreds of thousands of contenders in rigorous trials. Emerging victorious in a single CrossFit Games is a remarkable accomplishment in itself, but Mat Fraser has astonishingly claimed this title a staggering five consecutive times.In this episode of The Game Changing Attorney Podcast, Mat and Michael sit down to discuss:
Why failure played a pivotal role in Mat's initial triumphs
What sets Mat apart from his adversaries
What propels Mat to strive for utmost greatness
Links & Resources
Episode Show Notes
CrossFit
CrossFit Games
Olympic weightlifting
L5 vertebra
Junior Weightlifting Championship
Spinal fusion
Olympic Training Center
Olympic Education Center
Don Fraser
Candace Jones
Essentialism by Greg McKeown
Rogue Fitness
Beam
Podium
Buttery Bros
Beta-alanine
Creatine
Justin Medeiros

Jun 6, 2023 • 59min
169. Chris Dreyer — Unlocking Leverage: Strategically Scaling Your Impact
Your law firm must leverage its brand and play to your strengths in order to attract your ideal audience — but that’s much easier said than done. Chris Dreyer, serial entrepreneur, best-selling author, and the Founder of Rankings.io, found the key to leveraging himself, his brand, and everything in between — but the journey wasn’t easy.In this episode of The Game Changing Attorney Podcast, Chris and Michael discuss the secrets to becoming a legal marketing master, starting with:
How the Internet has changed over the years
The harsh truth about what it takes to be an effective marketer
Why the most dangerous risks are the ones you don’t take
Links & Resources
Episode Show Notes
Amazon
Google
Craigslist
Slack
Zoom
Upwork
Rankings.io
Dunn Kruger Effect
YouTube
ChatGPT
Disney+
Netflix
Dunbar’s Number
Starbucks
Seth Godin
LinkedIn
Neil Patel
Gary Vaynerchuk
Grant Cardone

Jun 1, 2023 • 51min
168. Ryan Holiday — The Obstacle is the Way [Encore Edition]
Ryan Holiday has achieved remarkable success with his best-selling books, including The Obstacle Is the Way, Ego Is the Enemy, and Stillness Is the Key. His profound exploration of Stoicism transcends time, bridging the gap between ancient Athens in 300 BCE and the complexities of the modern world. By drawing upon the wisdom of Stoic thinkers like Zeno of Citium and Marcus Aurelius, Holiday empowers individuals to confront contemporary challenges using the same philosophies that have been refined for centuries.In this episode of The Game Changing Attorney Podcast, Ryan and Michael discuss:
What Stoicism really is
How to achieve personal growth
Why learning from the past is a great teacher for the present
Links & Resources:
Episode Shownotes
Ego is the Enemy by Ryan Holiday
The Daily Stoic by Ryan Holiday
The Obstacle is the Way by Ryan Holiday
Stoicism
Ancient Rome
Marcus Aurelius
Antonine Plague
COVID-19 pandemic
William Shakespeare
Epictetus
Rubin “Hurricane” Carter (boxer)
Ernest Hemingway
Tommy John
New York Yankees
1968 flu pandemic
Simon & Schuster
Amazon
Meditations by Marcus Aurelius
Nick Saban
University of Alabama
Bill Belichick
Go for No by Andrea Waltz and Richard Fenton
Seneca
James Stockdale
Good to Great by Jim Collins
Man’s Search for Meaning by Victor Frankl
Jocko Willink
Tony Robbins
George Raveling
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