
The Game Changing Attorney Podcast with Michael Mogill
How can you become a game changer?Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue.In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer.We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture.What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company.Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level.For more information, visit https://www.crisp.co/podcast/
Latest episodes

17 snips
Aug 8, 2023 • 47min
187. Dan Martell — Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire
Growing a law firm generates new challenges, bigger problems, and more pressure for the owner.But it doesn’t have to be painful, and it doesn’t have to become a business you hate.Best-selling author of Buy Back Your Time Dan Martell has made it his mission to help entrepreneurs free themselves up to increase their impact, spend their time effectively, and design a life they truly love.In this episode of The Game Changing Attorney Podcast, Dan and Crisp Founder & CEO Michael Mogill discuss:
How to grow a business you don’t hate
The right hiring order for your growing business
The biggest mistakes most entrepreneurs make (and how to avoid them)
Links & Resources
Episode Shownotes
Buy Back Your Time by Dan Martell
Naval Ravikant
Ironman
Customer relationship management (CRM)
SaaS Academy
Alex Hormozi
CrossFit
Jim Rohn

Aug 3, 2023 • 55min
186. Eric Thomas — The Secret to Success [Encore Edition]
Eric “ET” Thomas has gone from a homeless high school dropout to renowned motivational speaker, author, educator, pastor, academic, and philanthropist.In this episode of The Game Changing Attorney Podcast, ET tells his incredible story, sharing the events and people that inspired him to succeed against all odds. You’ll learn:
How strong desire is the key to achievement
The biggest mistakes leaders make — and how to avoid them
Tangible ways to fight your own self-sabotage
Links & Resources
Episode Shownotes
McDonald’s
MLB
NFL
Detroit, MI
Phil Jackson
Michael Jordan
Kobe Bryant
Credit score
Michigan State University
Brian McKnight
Take 6
Iron Man
Superman
GED
Oakwood University
NBA
Think and Grow Rich: A Black Choice by Dennis Kimbro and Napoleon Hill
Federal TRIO programs
Steve Smith
Dan Gilbert
Magic Johnson
Crenshaw schools
YouTube
General Motors (GM)
Chrysler
Tom Brady
Nick Saban
University of Alabama
Auburn University
S&P 500

Aug 1, 2023 • 22min
185. AMMA — How to Recognize, Reward, and Motivate Your Team
Your team members are people, not machines. Understanding them is the first step to getting them to do their best work for your organization — and feel great about it.In this episode of The Game Changing Attorney Podcast, Michael Mogill will equip you to recognize, reward, and motivate your team effectively.You’ll learn:
The right and wrong way to recognize your team members’ contributions
How understanding strengths and weaknesses can align your team
Strategies to motivate and reward your people that actually work
Links & Resources:
Episode Shownotes
BuzzFeed
CliftonStrengths
Kolbe
Myers-Briggs
PRINT®
AirPods
Lululemon
Bonusly

Jul 27, 2023 • 55min
184. John Ruhlin — How Great Gifts Cut Through Noise, Increase Referrals, and Strengthen Retention [Encore Edition]
Every law firm is in the business of building relationships. According to John Ruhlin — revolutionary creator of Giftology — giving the right gift, at the right time, with the right intention is one of the most powerful ways to cut through noise, increase referrals, and strengthen retention.In other words, gifting builds great relationships with your clients.In this episode of The Game Changing Attorney Podcast, Crisp Founder & CEO Michael Mogill sits down with John to explore:
Why gifts shouldn’t be reserved only for the holiday season
How to shift your thinking from short-term to long-term relationship-building
What your clients will truly appreciate and value in a gift
Links & Resources:
Episode Shownotes
Davy Crockett
Daniel Boone
Cutco Cutlery
Nature Sunshine
Rolex
Facebook Ads
Bourbon
The Five Love Language by Gary Chapman
Bose Headphones
iPad
Cutter & Buck
Nordstrom
Bed Bath and Beyond
Williams Sonoma
Seiko Watch
Apple Watch
Gary Vaynerchuk
Ritz-Carlton
Motel 6
Opus One
Lewis Howes
Southwest Airlines
Starbucks
Daddy Warbucks
Ebenezer Scrooge
Giftology by John Ruhlin
Goodwill
Vitamix
Tony Robbins
The Notebook
Ryan Gosling
Rachel McAdams
NASCAR
Shawshank Redemption
FBI
Romeo and Juliet
Oprah

Jul 25, 2023 • 31min
183. AMMA — How Great Leaders Make Decisions
As the leader of a growing business, the decisions you make impact everyone around you in huge ways. The future of your organization, your team members, your clients, and your community depends on making the right calls when it matters most.So how can you ensure your decision-making is the most effective it can be?In this episode of The Game Changing Attorney Podcast, Crisp Founder & CEO Michael Mogill equips listeners with expertise on:
The factors you need to consider when making high-stakes decisions
Which sources of criticism to take seriously — and which to ignore
How to fight decision fatigue in an increasingly complex business
Links & Resources
Show Notes
Disney
Bob Iger
Jeff Bezos
NFTs
Bitcoin
S&P 500
Game Changers Summit
Crisp
David Goggins
Christian Horner
Red Bull Formula One team
Drive to Survive (Netflix series)
Nick Saban
Four Seasons
The Ritz-Carlton
Jocko Willink

Jul 20, 2023 • 46min
182. Randi McGinn — Why Authenticity is the Advantage [Encore Edition]
Randi McGinn is one of the best trial lawyers in the country, the first woman president of the Inner Circle of Advocates, and one game changing leader.In this episode of The Game Changing Attorney Podcast, Randi and Crisp Founder & CEO Michael Mogill explore transformational experiences, such as:
Challenging the status quo, whether you’re in or out of the courtroom
Giving your all wherever you are, whether it’s at home or at work
Being a role model through integrity, tenacity, and commitment
Links & Resources
Episode Show Notes
McGinn, Montoya, Love, & Curry
Mothers Against Drunk Driving (M.A.D.D.)

Jul 18, 2023 • 56min
181. Best of Season 4: Q2
Transformational insights. Groundbreaking ideas. Unforgettable conversations.This is just a small sampling of the impact you can expect when you tune into The Game Changing Attorney Podcast — and this show continues raising the bar every time.In this electrifying look back at our top moments from 2023’s second quarter, we’ll revisit powerful takeaways from:
Alex Hormozi: Founder & Managing Partner of Acquisition.com
Joe De Sena: Founder & CEO of Spartan
Daryl Gray: Partner at Wright Gray Trial Lawyers
Adam Alter: New York Times Best-Selling Author
---Show Notes:Alex HormoziThe one trait all great leaders have in common. “If you have humility, you can do a lot. If somebody's humbled and they can accept feedback, then they can change. It's very difficult to do, because if someone doesn't have humility, then it means that whoever they are on day one has to be the person that they need to be at day 1000. If they can't admit there’s a deficit that they can't improve, they’re already screwed. So humility is by far the biggest thing when it comes to being a successful founder. Beyond that, they have to have drive and determination — their fuel.”Joe De SenaAn easier life is not a happier life. “We have more and more of these comforts that do make our lives easier. At the same time, one could also argue that as a society we've never been more unhappy. There have never been greater instances of anxiety and depression and all these things, and yet you have more comforts than ever. It almost seems like it's an innate part of the human condition to almost need a degree of like earned dopamine.”Daryl GrayServant leadership is the key to success. “I'm always looking to be a champion and a servant to others. That's all I do. That's my whole business model. I think the money is a byproduct of doing that. You're going to make money. This is what, a $400 billion industry? A lot of people don't understand how much money floats around the legal industry. Legal services is a huge, huge industry compared to oil and gas and insurance and tech — all these industries that we know about. So the money is there. But the thing that sets you apart — and I think the thing that's going always survive, whether it be the rise of AI, whether it be other changes like hedge funds coming in and all of this stuff, which everybody's concerned about now — you have to keep your finger on the pulse of what a servant should be doing for the people that need your help the most and that's John every day. If you're not looking at it from that standpoint, then you're not going to create a long-lasting, survivable business model.”Adam AlterEmbrace the challenge. “Broadly speaking, there are two ways to think of something that's hard. One way is to do what is, I think, human instinct and to see it as a threat. It's nice to do things that are easy. There's a reason we spend hours and hours watching Netflix and scrolling through social media platforms and eight hours a day on our phones and things like that. It's easy, and a lot of life feels hard and so we seek out the easy. And that makes total sense from a human energy apportionment perspective. I understand why people do that, and I do the same to an extent. But it's the things that are hard that are beneficial — not just now, but in the very long run. I think they make us stronger. We know that. We've talked about that. They make us more resilient in the face of challenges that might come up later on.”---Links & Resources:
Episode 158 — Alex Hormozi — The Power of Humility in Achieving Entrepreneurial Success
Episode 161 — Joe De Sena — The Spartan Mindset: Embracing Discomfort and Unleashing Mental Toughness
Episode 167 — Daryl Gray — The Power of Authentic Advocacy: Transforming Lives and Uniting Communities
Episode 171 — Adam Alter — Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most

Jul 13, 2023 • 48min
180. Seth Godin — Putting Your Best Work Out Into the World [Encore Edition]
Seth Godin is an entrepreneur, best-selling author, speaker, and — most of all — a teacher. His focus ranges widely, from effective marketing and leadership to the spread of ideas and changing everything. As the author of 20 international best-sellers that have been translated into more than 35 languages, Seth has motivated and inspired countless people around the world.In this episode of The Game Changing Attorney Podcast, this revolutionary thinker explores why passion isn’t enough, why training should be quality over quantity, and how to be extraordinary in a world of average lawyers practicing average law.He and Crisp Founder & CEO Michael Mogill explore questions such as:
What is the “infinite game,” and why is playing it the ultimate goal of life?
Why is repeated failure a strong indicator of success?
What is the dangerous scarcity mindset, and how can you escape it?
How can a non-competitive mindset help your business?

Jul 11, 2023 • 24min
179. AMMA – How to Find & Attract High-Level Mentorship
To grow your law firm successfully, it’s crucial that you don’t do it alone. You need a mentor who has gone before you, can advise and support you, and ultimately is living a life that you want to emulate.So where can you find the right mentor?In this Ask Michael Mogill Anything episode, Michael and Jessica Mogill dive deep into:
Why you want a mentor who is not focused on trends and tactics
Where to find the right mentors
How to get leaders you admire to want to be your mentor
Links & Resources
Episode Show Notes
Facebook ads
Google Local Service Ads (LSAs)
Pay-per-click
Search engine optimization (SEO)
Who Not How by Dan Sullivan
Crisp Coach

Jul 6, 2023 • 56min
178. Brian Panish — Champions Compete With Themselves [Encore Edition]
In this episode of The Game Changing Attorney Podcast, Michael sits down with Brian Panish, an experienced trial attorney and the Founding Partner of Panish | Shea | Boyle | Ravipudi. Brian has established himself as a prominent figure in the legal realm — but it was no easy feat.During their conversation, Michael and Brian discuss:
The relentless pursuit of victory
How to become a true champion
Why self-improvement is a never-ending journey
Links & Resources:
Episode Show Notes
Coach Jim Sweeney
Edward Bennett Williams
Tim Grover
Winning by Tim Grover
Mark McCormick
Creative Artists Agency (CAA)
Anderson v. General Motors
John F. Kennedy Jr. plane crash
Michael Jackson case
John Morgan
Moe Levine
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