Big Business Mistakes

Explore the delicate dance between managing a business and being a present parent. Discover insights on overcoming 'parent guilt' and the importance of intentional time with your children. Learn how to navigate the transition from CEO to dedicated dad, balancing professional duties with meaningful family engagement. The hosts share personal stories about prioritizing what truly matters and fostering deeper connections with kids, all while juggling the demands of entrepreneurship.

Steve Poulin, a seasoned serial entrepreneur and father of Brandon Poulin, shares his wealth of knowledge in this engaging discussion. He emphasizes the power of genuine salesmanship and the potential of the solar industry, revealing how solutions-focused strategies can reshape customer spending. Steve recounts his entrepreneurial journey from early sales ventures to his relentless pursuit of success in the Firestone market, highlighting lessons on resilience, negotiation, and the invaluable connections that drive growth.

Feeling stuck with your business? Discover strategies to overcome stagnation and ignite growth. Learn how to focus on what truly matters while avoiding distractions. Say goodbye to overwhelm by empowering your team and setting clear deadlines. Find the balance between your personal life and work, recognizing the importance of family and faith. Avoid poor decisions by embracing wisdom and leveraging an experienced team. Master effective planning for a streamlined approach that leads to success!

Ready to scale? Get your Free 360 Audit to Uncover holes and opportunities in your business right now: www.theenterpriseceo.com/360auditHit us up on IG! @kaelinpoulin & @realbrandonpoulin In this sizzling episode of Big Business Mistakes, you're about to discover the hiring strategies that that could save you from failure. 🚀💡 Unveil the costly mistake most businesses make when hiring – and how to avoid it!😅 Join Brandon and Kaelin as they reveal their personal rollercoaster hiring journey.🚀 Learn the art of setting the right expectations with candidates for a win-win.⏳ Discover the 90-day rule that separates hiring triumph from disaster!I Can't Believe They Said That:"I can't have a nap time atmosphere in my office. Like, we got work to do." - Brandon Poulin"Deal with drama if it's a distraction, but if it creates distraction just by feeding it, then don't talk about it." - Brandon PoulinDon’t Mistake Forgetting These:[00:04:40] -That was when we knew we had to let go of Shmisha. [00:11:23] -The flag was waving red but we still fell for it. [00:13:06] - The cost of doing business bucket. [00:22:25] - Ignorance is bliss until OSHA comes around.

Brandon Poulin shares his remarkable journey from grocery stocker to fitness mogul. He reveals the secrets of his sales prowess that propelled his success. Tune in to hear how he overcame social rejection and turned it into motivation. The real shocker? A single iPhone software update that led to a stunning 70% drop in customers! This story is filled with inspiration for anyone looking to navigate the ups and downs of entrepreneurship. Get ready to ignite your entrepreneurial spirit!

Discover the secret to creating irresistible content by embracing authenticity! Kaelin and Brandon discuss how being true to yourself can forge meaningful connections with your audience. Learn the art of relatable storytelling and the power of confident delivery to captivate viewers. Explore techniques for creating intimacy in video content and the importance of vulnerability in expressing emotions. This dynamic duo reveals how imperfections can enhance relatability and leave a lasting impact. Elevate your content game to new heights!

Ready to scale? Get your Free 360 Audit to Uncover holes and opportunities in your business right now: www.theenterpriseceo.com/360audit Hit us up on IG! @kaelinpoulin & @realbrandonpoulin Are you tired of just throwing money at agencies, hoping they'll solve your problems? 🤑 It's time for a game-changing approach! 💡Discover the art of co-creating with your clients. 🤝 Harness the wisdom of your customers to craft a compelling core value proposition that hits the bullseye! 🎯Say goodbye to cookie-cutter solutions and hello to a tailor-made message that resonates with YOUR unique audience. 📣🎯But hold on, agencies aren't the enemy! 🤝 Brandon and Kaelin give credit where it's due, shedding light on the powerful partnership potential. 🤝💼Don't miss this episode that's all about forging a dynamic alliance between YOU, your clients, and agencies to achieve next-level results! 🚀🌟I Can't Believe They Said That:"And in business, I think the only thing you should be romantic or emotional about is your products and your customers." - Brandon Poulin"So by the way, you can mess these things up and still win." - Brandon PoulinDon’t Mistake Forgetting These:[00:03:12] Understanding sales and marketing ownership.[00:08:46] If you are looking to scale, organic marketing can only take you so far.[00:13:43] Knowing the most you can afford to pay for a customer.

Ready to scale? Get your Free 360 Audit to Uncover holes and opportunities in your business right now: www.theenterpriseceo.com/360audit Hit us up on IG! @kaelinpoulin & @realbrandonpoulin 🚀 Discover the Ultimate Loyalty Booster! 🚀Are you tired of feeling like businesses just don't care about your loyalty especially as the ticket price sky rockets? 🤔Join hosts Brandon and Kaelin Poulin in this episode of Big Business Mistakes as they spill the beans on a major customer loyalty blunder! 😡Picture this: You've been a faithful customer of car and boat dealerships, and what do you get in return? Crickets! 🦗 No updates, no exclusive offers, nada! 🤯It's time for a loyalty reality check! 💔 Don't miss out on this episode where the hosts stress the critical need for businesses to stay connected with YOU, their loyal customers and reduce friction in the buying process. 📞📧Opportunity is knocking, and businesses are missing out on easy sales! 🤑Tune in NOW to uncover the secret sauce to avoiding this common business blunder and skyrocket your loyalty perks! 🌟🚀Your loyalty deserves to be rewarded. Find out how! 💎👇I Can't Believe They Said That:"The lack of follow-up in high ticket purchases is mind boggling to me." - Brandon Poulin“You want the person yelling on the phone what they're mad about so that you can write it down and give that feedback loop back to the team so that they can fix it in the future.” -Brandon PoulinDon’t Mistake Forgetting These:00:07:44 The horror story behind Brandon’s electric bike purchase.00:15:01 A surf amusement park sounds awesome right? Not if you cant find where to park! Lessons on poor planning around amazing ideas.00:25:47 Look out for the bait and switch in restaurants. A mistake that can eliminate customer loyalty. 00:31:54 Why is it that if I make a high ticket purchase, I feel ghosted by a company?

Discover why a top-notch product is the key to business success. Marketing can't save a subpar offering! Learn how quality drives customer loyalty and why businesses should prioritize product improvement over chasing sales. Explore real-world examples of companies thriving despite branding flaws and the importance of engaging customers in the development process. Plus, hear about the paradox of consumers preferring quality over convenience. It's time to rethink what truly fuels business growth!

Discover how to effectively position your products by focusing on customer emotions rather than just features. Imagine selling a vacation instead of a flight—it's all about understanding your audience's desires. Learn the importance of crafting relatable customer avatars and showing real-life applications of your offerings. Uncover the power of bold branding and emotional connections that drive sales. Plus, get tips on overcoming team challenges with structured operations, ensuring your business thrives!