Big Business Mistakes Selling the Beach, Not the Plane Ride: Secrets to Effective Product Positioning
Sep 7, 2023
Discover how to effectively position your products by focusing on customer emotions rather than just features. Imagine selling a vacation instead of a flight—it's all about understanding your audience's desires. Learn the importance of crafting relatable customer avatars and showing real-life applications of your offerings. Uncover the power of bold branding and emotional connections that drive sales. Plus, get tips on overcoming team challenges with structured operations, ensuring your business thrives!
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Sell the Beach, Not the Plane Ride
- Sell the desired outcome ("beach"), not the process ("plane ride").
- Focus on the transformation and value provided, not the technical details.
Identify Your Ideal Customer Per Product
- Understand your ideal customer for each product, not just your brand overall.
- Identify their specific pain points and desires to tailor your messaging.
Different Avatars for Different Products
- LadyBoss had different customer avatars for supplements (Tina), digital products (Diana), and coaching (Kendra).
- This allowed them to tailor messaging and offers to each group's needs.