The Freight Pod

We are joined this week by entrepreneur and multiple-time founder, Prasad Gollapalli. Prasad got his start in the industry at the old school load board, GetLoaded, which was later acquired by DAT. From there, he began his entrepreneurial journey as he started TruckerTools. After a successful exit, he is now focusing his time and attention on the world of scheduling appointments, and bringing automation and AI to reduce the human touch on this mundane, but important task. His startup, Qued, is receiving a lot of attention in the industry as one of the first players to tackle the appointment scheduling problem.Our conversation weaves in and out of the startups we've been a part of, as we discuss the challenges and opportunities of building businesses in the freight sector. Prasad provides great insight and advice to logistics professionals and future entrepreneurs. ***Episode brought to you by Rapido Solutions Group. I had the pleasure of working with Danny Frisco and Roberto Icaza at Coyote, as well as being a client of theirs more recently at MoLo. Their team does a great job supplying nearshore talent to brokers, carriers, and technology providers to handle any role necessary, be it customer or carrier support, back office, or tech services.***

After 6 months of mental back-and-forth, I finally pulled the trigger and recorded a solo episode. No more self-doubt, no more negative self-talk, no more procrastinating. Today's theme is Just Do It. Hope you enjoy. ***Episode brought to you by Rapido Solutions Group. I had the pleasure of working with Danny Frisco and Roberto Icaza at Coyote, as well as being a client of theirs more recently at MoLo. Their team does a great job supplying nearshore talent to brokers, carriers, and technology providers to handle any role necessary, be it customer or carrier support, back office, or tech services.***

On this week's episode, Andrew welcomes his older brother Matt Silver to discuss the official launch of his new startup, Cargado - a load board and technology platform focused on simplifying cross-border freight operations between the United States and Mexico. Matt shares his background, starting in the logistics industry at Coyote Logistics, where he helped build out the Mexico division. He left Coyote to pursue his entrepreneurial dreams, founding Forager. Matt's business would eventually be acquired by Arrive, where he stayed on to lead their Mexico division. He recounts his experience from his first startup, including lessons learned, and opens up about some of the specific challenges that can happen if you don't manage your finances effectively. All those lessons and experiences set Matt up well to bring his next business to life.The discussion dives into the complexities of the Mexico freight market - from the intricate web of carriers, customs brokers, and logistics providers involved in a single cross-border shipment, to the lack of technological infrastructure compared to the domestic US market. Matt explains how Cargado is aiming to bring more transparency, efficiency and collaboration to this growing segment of the supply chain.The episode provides valuable insights for freight brokers and carriers looking to expand their cross-border capabilities, as well as the broader opportunities and challenges in the Mexico logistics landscape. Matt's entrepreneurial journey and the vision for Cargado offer an intriguing look at innovation within the freight industry.***Episode brought to you by Rapido Solutions Group. I had the pleasure of working with Danny Frisco and Roberto Icaza at Coyote, as well as being a client of theirs more recently at MoLo. Their team does a great job supplying nearshore talent to brokers, carriers, and technology providers to handle any role necessary, be it customer or carrier support, back office, or tech services.***

What happens when you record a podcast from the moment your guest walks in, capturing every spontaneous and candid moment? That’s exactly what we did in this episode, and it led to a fascinating discussion about the power of authenticity and the often-overlooked value of raw, unfiltered conversation. We also dive into the challenges of maintaining mental health and motivation without the structure of a traditional job, sharing our own experiences and the importance of personal routines. The conversation gets personal as we talk about how intrinsic and extrinsic motivations drive us in our everyday lives, from professional aspirations to fitness goals.Our guest, Ryan Schreiber, brings a wealth of experience from his journey from law school to the logistics industry. Through personal anecdotes, Ryan sheds light on how upbringing and familial expectations shape our motivational drivers. We discuss the constant balancing act between financial goals and personal values, using the freight brokerage industry as a case study. The conversation highlights the essence of genuine care and ethical leadership in business, along with the subjective nature of success. Ryan's three business rules—constant vigilance, getting uncomfortable, and the pursuit of fun—offer invaluable insights into maintaining control without micromanaging.Leadership is a recurring theme in this episode, examined from various angles including personal growth and conflict resolution. We reflect on the importance of self-awareness, vulnerability, and setting personal boundaries. Our discussion touches on the complexities of leadership, the emotional chaos it can involve, and the significance of showing up every day with the intent to improve. We also explore the dynamics of the drama triangle in workplace conflicts and the empowerment dynamic that fosters positive interactions. By candidly discussing our flaws and the lessons learned from mistakes, we aim to set a positive tone for your week ahead. Tune in for a raw, honest, and energizing conversation that promises to leave you with new perspectives on motivation, leadership, and personal growth.***Episode brought to you by Rapido Solutions Group. I had the pleasure of working with Danny Frisco and Roberto Icaza at Coyote, as well as being a client of theirs more recently at MoLo. Their team does a great job supplying nearshore talent to brokers, carriers, and technology providers to handle any role necessary, be it customer or carrier support, back office, or tech services.***

Alyssa Correale's journey in the logistics and supply chain industry is nothing short of inspiring. Ever wondered how a career can evolve from a small family business to leading roles in major companies like Niagara Bottling and Uber Freight? Alyssa shares her path, from her humble beginnings at Giovanni Foods, where she learned the ropes of logistics on a personal level hand-writing BOLs for drivers, to tackling the immense challenges of supply chain efficiency and innovation in larger corporate settings. Her story is a testament to the power of perseverance, resilience, and embracing change at each stage of her career.Facing gender bias and professional hurdles, Alyssa's narrative is rich with personal anecdotes and lessons from her professional life. She recounts her strategic move to Colorado, the transition from Molson Coors to MicroStar Logistics, and the pivotal roles she played in these companies. Through her experiences, Alyssa emphasizes the importance of supportive networks, informal mentorship, and maintaining a growth mindset. Her candid reflections on overcoming bias in a male-dominated industry provide valuable insights for anyone facing similar challenges.From the complexities of transportation in the bottled water industry to the innovative leaps at Uber Freight, Alyssa's career highlights the importance of adaptability and continuous improvement. She discusses building robust carrier networks, handling rapid industry growth, and balancing professional life with motherhood. Alyssa's insights into digital brokerage and the ongoing evolution of logistics are a must-listen for industry professionals. Join us for a compelling episode filled with actionable takeaways and an in-depth look at the triumphs and tribulations of a remarkable career in logistics.***Episode brought to you by Rapido Solutions Group. I had the pleasure of working with Danny Frisco and Roberto Icaza at Coyote, as well as being a client of theirs more recently at MoLo. Their team does a great job supplying nearshore talent to brokers, carriers, and technology providers to handle any role necessary, be it customer or carrier support, back office, or tech services.***

Discover the secrets to mastering recruitment in the logistics and transportation industry with insights from two of the industry's leading professionals, Charlie Saffro and Brent Orsuga. Charlie shares her serendipitous transition from marketing to establishing her own firm, CS Recruiting, while Brent reflects on his journey from construction recruitment to becoming a renowned figure in logistics with Pinnacle Growth Advisors. Together, they reveal the strategies that set them apart, including the power of reputation, referrals, and the relentless work ethic essential for securing initial clients.Gain valuable tips on maintaining a positive work environment, balancing hands-on roles with strategic leadership, and the importance of authentic leadership. From leveraging LinkedIn to securing pivotal meetings, we explore how building strong candidate networks can lead to early success. Listen as Charlie and Brent discuss the intricacies of emotional regulation, evaluating company culture, and the ethical responsibilities that come with recruiting. You’ll also learn about the critical aspects of employee satisfaction, retention, and the nuanced process of navigating counteroffers.This episode is packed with practical advice, from best practices for interviewing to the nuances of differentiating as an external recruiter. Gain insights on retaining talent through aligning values and growth opportunities. With compelling anecdotes and expert advice, Charlie and Brent underscore the importance of building strong, genuine relationships within the logistics and transportation industry, providing you with the tools to excel in your own career.***Episode brought to you by Rapido Solutions Group. I had the pleasure of working with Danny Frisco and Roberto Icaza at Coyote, as well as being a client of theirs more recently at MoLo. Their team does a great job supplying nearshore talent to brokers, carriers, and technology providers to handle any role necessary, be it customer or carrier support, back office, or tech services.***

We are joined this week by Shannon Breen, CEO of FreightVana. We begin the episode walking through Shannon's story, as he explains his early entrepreneurial spirit, from aspiring franchise owner to real estate, before finding his way into logistics with industry giant, Knight Transportation. We talk through lessons he gleaned from his first freight years, including the experience of navigating the Knight-Swift merger.Shannon would eventually scratch his entrepreneurial itch with the founding of FreightVana (FV) in 2021. FV's approach to the market has been rather unique, from the intentional and aggressive social media presence, to the significant investment in leasing their own trailers to develop a power only network, Shannon's team has worked to stand out from Day 1. We get into the details of how any logistics organization can stand out as we discuss the art of making business proposals unforgettable, a result of meticulous preparation in advance of a pitch. Shannon's insights emphasize the power of genuine effort and exceptional customer service in an industry where margins are tight, and competition is fierce.Leasing trailers as a broker is a newer concept, and certainly not one many companies have done at scale. FV's approach here is rather unique, and this is the most in depth conversation we've had on the show about the benefits and challenges of such an approach. In the end, it can generate a lot more opportunities with customers, but at the same time, carriers more cost for the broker to navigate. Ultimately, building the right network will drive a broker's ability to succeed on the path FV is taking. Shannon is a super easy guy to talk to and someone that has developed tremendous insight that our entire industry can learn from. I hope you enjoy the episode.***Episode brought to you by Rapido Solutions Group. I had the pleasure of working with Danny Frisco and Roberto Icaza at Coyote, as well as being a client of theirs more recently at MoLo. Their team does a great job supplying nearshore talent to brokers, carriers, and technology providers to handle any role necessary, be it customer or carrier support, back office, or tech services.***

The episode features an interview with Rebecca Brewster, the President and COO of the American Transportation Research Institute (ATRI). She discusses her background and how she came to work in the trucking industry. She explains ATRI's role as a non-profit research organization that identifies and addresses the industry's top research priorities through a diverse Research Advisory Committee, made up of relevant industry players from carriers, to shippers, to brokers, and vendors who support the trucking ecosystem. Throughout the episode, Rebecca highlights several recent ATRI studies, including research on the operational costs of trucking, which provides detailed benchmarking data for fleets, as well as studies on the growing issue of "nuclear verdicts" against trucking companies. She also delves into ATRI's work examining the challenges of electrifying the trucking fleet, a hot topic as a result of recent California regulation. This part of the conversation is especially compelling, as ATRI's research shows the significant infrastructure and grid capacity issues that would need to be addressed to meet the governmental requirements. Throughout the conversation, Brewster emphasizes ATRI's commitment to providing objective, data-driven research to inform decision-makers, rather than engaging in advocacy or lobbying.Rebecca stresses the importance of industry participation in ATRI's research process, as well as the organization's efforts to widely disseminate its findings through user-friendly summaries. She demonstrates ATRI's deep understanding of the complex issues facing the trucking industry and its dedication to helping address these challenges through rigorous, independent analysis.***Episode brought to you by Rapido Solutions Group. I had the pleasure of working with Danny Frisco and Roberto Icaza at Coyote, as well as being a client of theirs more recently at MoLo. Their team does a great job supplying nearshore talent to brokers, carriers, and technology providers to handle any role necessary, be it customer or carrier support, back office, or tech services.***

This week's episode provides a captivating look into the rise and fall of Surge Transportation, a freight brokerage founded by Omar Singh. In July 2023, Surge filed for Chapter 11 bankruptcy. One year later, the US Bankruptcy court of Jacksonville confirmed their plan of reorganization, making them the first brokerage to successfully reorganize post-bankruptcy. We dive into all the details of the ups and downs of this story, as told by it's CEO and owner himself.The episode begins with Omar's journey, which has admirable and humble beginnings. He got his CDL license out of high school and drove trucks to pay for college and an MBA, eventually starting his own trucking company. Omar is a true trucker at heart. But, his experiences during the 2008-2010 recession led him to pivot to brokerage, and in 2016 he launched Surge Transportation. The company experienced strong growth, reaching over 280 employees and a $300 million run rate by late 2021, driven by prioritizing backup routing guide support and dynamic pricing.However, a number of strategic decisions and financial mismanagement would spell trouble as the market shifted in 2022. Surge's reliance on the spot market and lack of long-term primary contracts became problematic as the industry reached the latest down cycle. Omar walks us through every step of the way, the challenges he faced, the sale attempts in the final months, etc. Despite filing for bankruptcy in July 2023, he expressed his intent of doing the right thing, taking personal responsibility and working to restructure the business in a way that allows him to repay debts and rebuild trust. His story serves as a cautionary tale, but also demonstrates the resilience and determination required to rebuild a business in the face of adversity. ***Episode brought to you by Rapido Solutions Group. I had the pleasure of working with Danny Frisco and Roberto Icaza at Coyote, as well as being a client of theirs more recently at MoLo. Their team does a great job supplying nearshore talent to brokers, carriers, and technology providers to handle any role necessary, be it customer or carrier support, back office, or tech services.***

Join us as Jason Provonsha, the CEO of Steam Logistics, shares his career journey and the lessons he's learned along the way. Starting from an unexpected pivot into logistics with Access America Transport to the acquisition by Coyote Logistics before ultimately finding his long term home at Steam, Jason's story is a masterclass in adaptability and growth. This episode isn't just about career milestones; it's a deep dive into the fabric of leadership and organizational culture. Jason shares insights into the complexities of private equity buyouts/acquisitions and the critical importance of prioritizing workplace environment. We'll explore the benefits of a flat organizational structure that fosters collaboration and accessibility, and how leaders can inspire passion within their teams—even in industries that might not seem inherently exciting. Jason also provides a candid look at the stress and triumphs of steering a company through periods of significant change and growth.We'll also unpack the strategic evolution of Steam Logistics, from its roots in freight forwarding to becoming a fully integrated, multimodal 3PL. Jason gives The Freight Pod it's first look at international freight forwarding. He also details the Cradle-To-Grave pod model that encourages entrepreneurial behavior within the company and the impact of the COVID-19 pandemic on the logistics industry. With insights into the crucial role of custom technology in enhancing business efficiency, this episode offers a comprehensive understanding of the evolving logistics landscape. Tune in to gain valuable wisdom on intentional culture-building and how to navigate the highs and lows of leading a growing organization.***Episode brought to you by Rapido Solutions Group. I had the pleasure of working with Danny Frisco and Roberto Icaza at Coyote, as well as being a client of theirs more recently at MoLo. Their team does a great job supplying nearshore talent to brokers, carriers, and technology providers to handle any role necessary, be it customer or carrier support, back office, or tech services.***