Ep. #27: Rob Haddock + Coca-Cola’s Supply Chain and Logistics Journey

How did a part-time, hourly worker on the production floor rise to become a corporate transportation leader within Coca-Cola? Uncover Rob Haddock's  journey from stacking cases in the early 1980s to becoming a pivotal figure in Coca-Cola's logistics and supply chain operations. Rob’s story is a testament to the power of adaptability, continuous learning, and seizing opportunities as they arise. His experiences reveal how hands-on roles can set the stage for significant career growth, even in a challenging job market.

Gain insights into Coca-Cola's approach to supply chain resilience and the critical role logistics play in its operations. Discover the strategies that helped the company navigate frequent organizational shifts and industry-wide crises, including the implementation of E-logs and the Covid pandemic. Rob sheds light on the importance of aligning logistical capabilities with sales and marketing ambitions and the benefits of robust in-house reporting tools for strategic decision-making. This episode emphasizes the necessity of effective collaboration across various teams to ensure seamless operations and customer satisfaction.

Peek into the future of transportation trends and strategies with Rob's expert analysis. Learn about the evolution of shipper-carrier relationships and the key metrics that drive successful logistics operations. Rob discusses the importance of being a "shipper of choice" and how fostering strong partnerships with carriers can optimize freight capacity. With advice for both industry veterans and young professionals, this episode is packed with actionable insights on improving transportation efficiency, managing operational costs, and enhancing industry collaboration.

***Episode brought to you by Rapido Solutions Group. I had the pleasure of working with Danny Frisco and Roberto Icaza at Coyote, as well as being a client of theirs more recently at MoLo. Their team does a great job supplying nearshore talent to brokers, carriers, and technology providers to handle any role necessary, be it customer or carrier support, back office, or tech services.***

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*** This episode is brought to you by Rapido Solutions Group. I had the pleasure of working with Danny Frisco and Roberto Icaza at Coyote, as well as being a client of theirs more recently at MoLo. Their team does a great job supplying nearshore talent to brokers, carriers, and technology providers to handle any role necessary, be it customer or carrier support, back office, or tech services. Visit gorapido.com to learn more.

A special thanks to our additional sponsors:

• Cargado – Cargado is the first platform that connects logistics companies and trucking companies that move freight into and out of Mexico. Visit cargado.com to learn more.
• Greenscreens.ai – Greenscreens.ai is the AI-powered pricing and market intelligence tool transforming how freight brokers price freight. Visit greenscreens.ai/freightpod today!
• Metafora – Metafora is a technology consulting firm that has delivered value for over a decade to brokers, shippers, carriers, private equity firms, and freight tech companies. Check them out at metafora.net. ***