Ep. #32: Shannon Breen + FreightVana's Journey

We are joined this week by Shannon Breen, CEO of FreightVana. We begin the episode walking through Shannon's story, as he explains his early entrepreneurial spirit, from aspiring franchise owner to real estate, before finding his way into logistics with industry giant, Knight Transportation. We talk through lessons he gleaned from his first freight years, including the experience of navigating the Knight-Swift merger.

Shannon would eventually scratch his entrepreneurial itch with the founding of FreightVana (FV) in 2021. FV's approach to the market has been rather unique, from the intentional and aggressive social media presence, to the significant investment in leasing their own trailers to develop a power only network, Shannon's team has worked to stand out from Day 1. We get into the details of how any logistics organization can stand out as we discuss the art of making business proposals unforgettable, a result of meticulous preparation in advance of a pitch. 
Shannon's insights emphasize the power of genuine effort and exceptional customer service in an industry where margins are tight, and competition is fierce.

Leasing trailers as a broker is a newer concept, and certainly not one many companies have done at scale. FV's approach here is rather unique, and this is the most in depth conversation we've had on the show about the benefits and challenges of such an approach. In the end, it can generate a lot more opportunities with customers, but at the same time, carriers more cost for the broker to navigate. Ultimately, building the right network will drive a broker's ability to succeed on the path FV is taking. 

Shannon is a super easy guy to talk to and someone that has developed tremendous insight that our entire industry can learn from. I hope you enjoy the episode.

***Episode brought to you by Rapido Solutions Group. I had the pleasure of working with Danny Frisco and Roberto Icaza at Coyote, as well as being a client of theirs more recently at MoLo. Their team does a great job supplying nearshore talent to brokers, carriers, and technology providers to handle any role necessary, be it customer or carrier support, back office, or tech services.***

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*** This episode is brought to you by Rapido Solutions Group. I had the pleasure of working with Danny Frisco and Roberto Icaza at Coyote, as well as being a client of theirs more recently at MoLo. Their team does a great job supplying nearshore talent to brokers, carriers, and technology providers to handle any role necessary, be it customer or carrier support, back office, or tech services. Visit gorapido.com to learn more.

A special thanks to our additional sponsors:

• Cargado – Cargado is the first platform that connects logistics companies and trucking companies that move freight into and out of Mexico. Visit cargado.com to learn more.
• Greenscreens.ai – Greenscreens.ai is the AI-powered pricing and market intelligence tool transforming how freight brokers price freight. Visit greenscreens.ai/freightpod today!
• Metafora – Metafora is a technology consulting firm that has delivered value for over a decade to brokers, shippers, carriers, private equity firms, and freight tech companies. Check them out at metafora.net. ***