The Business of Boutique Fitness

567: The Future of Teacher Training - Meet Nora Reynolds, Co-Founder of Arrichion and Learn How Higher Education Is Transforming Teacher Trainings   Here’s what we’re talking about in this episode:   Discussion on the importance of deliberate practice in online learning and the mistakes made in online learning. The deliberate structure and success of Auron's online teacher training program. Problems with too much content in online programs and the necessity of building connections between modules. The importance of developing quality teacher training programs and the current state of the industry. The role of live instruction and feedback in Auron's teacher training programs. Links: https://arrichion.com/ https://www.linkedin.com/in/norareynolds https://studiogrow.co/ https://www.linkedin.com/company/studio-growco/

Are your team members evolving? It's one thing to assemble a group of talented individuals, but it's another to create an environment that encourages growth, creativity, and a genuine love for what we do. If this sounds like your cup of tea, you're in for a treat!  Recently, we caught up with Coach Amanda. She's not just a whizz at fitness coaching; she's also a seasoned studio owner with a treasure chest of insights on team development. In EPISODE 566, Amanda opened up about her tried-and-true methods for effective feedback, goal setting, and empowering her team.  Here's a sneak peek at what she shared: Feedback Loop: The art of giving feedback and goal setting that actually leads to change (Yes, it's possible). 6-Step Process: Amanda's personal approach to development conversations that work. It's a six-step process that's all about breaking the ice, getting employee feedback first, giving feedback, and more. Communication: The magic of open-ended questions and how they can help your employees open up and share. Employee Empowerment: Empower your team to take ownership of their roles and processes for better performance. Remember, a well-oiled team is the heart and soul of a booming boutique fitness studio.  Let’s listen and learn, together. So grab your notepad and tune into EPISODE 566. With grit and gratitude, Lisé LINKS: https://studiogrow.co/ https://www.linkedin.com/company/studio-growco/

Yall, what does it take to become a household name in the fitness industry? We asked the President of Basecamp Fitness just that. I recently had an amazing heart-to-heart with Ben Camper, the innovative President of Base Camp Fitness.  Spoiler alert: Their journey is awe-inspiring. Base Camp has made a name for itself in the boutique fitness world with its unique 35-minute high-intensity interval training workout. Not only has this unique approach set them apart, but it's also driven some incredible growth.  In EPISODE 565, we dive deep into the nitty-gritty of their brand transformation. Here's a sneak peek of what we discuss: Base Camp’s Growth Strategy: Base Camp's approach to balancing single and multi-unit operators with their goal of hitting 200 units by 2026. Base Camp’s Business Model: We discuss how they've created an efficient workout experience that extends to their marketing, studio design, and vendor management. The Role of Self-Esteem in Brands: The role of resources and expertise from Self-Esteem Brands in Base Camp's success journey. Real Estate Choices: We talk about the crucial role of smart location selection and market demand in their growth strategy. Franchisee Success: We delve into Base Camp's belief that their franchisees' success is the key to their own growth. Remember, the key to success is not just dreaming big, but executing big. Let’s listen and learn, together. Keep pushing boundaries and chasing those dreams! With grit and gratitude, Lisé LINKS: https://studiogrow.co/ https://www.linkedin.com/company/studio-growco/  

Here’s what we’re talking about in this episode: Allison recounts her experiences in establishing a small franchise of Pilates studios and the challenges she faced due to a lack of available teachers, suggesting that training dedicated teachers within your studio can provide a solid solution. Different types of teacher training programs, from foundation courses to comprehensive training programs, suggesting the need for clarity on what each studio plans to offer, and how licensing or hosting programs from another school or company could be viable options. The logistics of implementing a teacher training program, including factors like potential class cancellations, marketing budget, supplies, and ensuring profitability, suggesting that studios should aim for about 30% profitability or more in their programs. Allison explains how to price teacher training programs based on cost, capacity, and potential profitability, recommending that studios consider payment plans, cancellation policies, early bird pricing, and potential upsells to increase profitability and enhance the experience for future teachers. Links: https://studiogrow.co/ https://www.linkedin.com/company/studio-growco/  

When Aymeric and Gianni decided to create a one-of-a-kind boutique studio experience in Hong Kong, they chose to model their brand around the concept of ikigai – the Japanese secret to a meaningful life. Today, Ikigai Wellness is more than just your run-of-the-mill chain of yoga and meditation studios. From day one, Aymeric and Gianni have worked to create and deliver a holistic experience to help clients discover their reason for being and define their own path to happiness and success.  And their world-class yoga and meditation offerings are just the starting point of all they’ve set out to achieve. Join Lise in this week’s episode of The Business Of Boutique Fitness as she speaks to Aymeric Vollant and Gianni Melwani about the vision and mission behind Ikigai Wellness. Aymeric and Gianni discuss how they positioned their lifestyle brand around wellness, the various types of holistic experiences they offer and why quality care and hospitality have always been their top priority. Here’s what we’ll cover in Episode 563: The fascinating personal journeys of Aymeric and Gianni that led to the creation of Ikigai An in-depth exploration of the meaning and inspiration behind the name and concept of ikigai The importance of customer care and hospitality in creating a unique and exceptional client journey The unique experience that Ikigai Wellness offers in terms of class size, variety of offerings, personalized customer service, and attention to detail in the studio design The integration of music into the Ikigai experience and how it creates unique and transformative sessions. Tune in now to start listening! Links:  https://www.ikigai.hk/   https://studiogrow.co/   https://www.linkedin.com/company/studio-growco/   

Not all teacher trainings are created equal, y’all. Teacher trainings can be a powerful revenue generator, help you give back to your community, and source great instructors for your studio.  But here’s the kicker, if you’ve got dreams of growing your program to 7-8 figures: there are certain things you’re going to have to consider: Like centering your business model around a product stack The different tiers of training you offer Or whether you should set up a separate business for your teacher training You can expect all of that and more in this week’s episode of The Business Of Boutique Fitness. Join Lise in episode 2 of our new Teacher Training series as she breaks down the business models that bring in seven and eight-figures just from teacher training. Here’s what we’re talking about in this episode: Developing a seven and eight-figure teacher training program as a separate business entity with its own IP and brand Core and foundational training for the masses and technical aspects of building a training with milestones and CEUs Business model for teacher training programs with annual fees, CEUs, and a product stack for recurring revenue Next level of training with a focus on more advanced movements and specializations that reflect the brand Level three training a professional training with a niche focus and potential for skipping over based on personal goals Links: https://studiogrow.co/ https://www.linkedin.com/company/studio-growco/

Here’s what we’re talking about in this episode:   Lise explains the importance of an onboarding journey for both clients and team members and discusses the key elements of a successful onboarding process. Lise introduces the concept of a bridge training program to quickly onboard experienced fitness instructors into a studio's methodology. Lise also discusses the importance of a comprehensive teacher training program and shares best practices for developing such a program. Lise introduces the concept of advanced teacher training and explains its importance in developing highly skilled and committed teachers. Links: https://studiogrow.co/ https://www.linkedin.com/company/studio-growco/  

Y’all, a teacher training program can be a game-changer for your studio. It can increase your cash flow, enhance your reputation, and you a wonderful group of trained instructors who can join your studio family. But let’s be real – running a teacher training program is hard work. It means extra hours, long weekends and a significant investment in energy and resources. So if you put in all that extra effort and offer a teacher training program this year, you have to make sure it’s a doggone sell-out.  And that’s exactly what Studio Coach Allison Zang will help you do in this week’s episode of The Business Of Boutique Fitness. With 15 years of experience running a successful Pilates studio in Central Pennsylvania, Allison knows just what it takes to make a teacher training program a success. And this week, she will share her time-tested strategies for building a teacher training waitlist that’ll help your program sell like hotcakes!  Here’s what we’ll talk about in Episode 560: Why you should collect leads for your teacher training program all year round How and when to build your waitlist page Proven strategies for marketing your teacher training program How to build “height” around your studio to deepen people’s interest How to position free consults & scholarships to attract high-quality leads Tune in now to start listening! LINKS: https://studiogrow.co/   https://www.linkedin.com/company/studio-growco/   

Here’s the thing – commitment isn’t a one-size-fits-all deal.  To you, commitment might mean working 12-hour days and overseeing every micro aspect of your business yourself. To someone else, it might mean building and training a team that runs the day-to-day so they can focus on the bigger picture – like sales, strategy and expansion.  Whatever it is, the bottom line is simple: staying committed to a business for years isn’t easy. It takes a lot of effort and dedication to keep the passion and enthusiasm alive, especially after the initial excitement has passed.  And that’s exactly what we’re talking about in this week’s episode of The Business Of Boutique Fitness! Join Studio Grow Coach Amanda Blair as she sits down with client Brady Johnson to discuss how Brady has managed to remain healthily invested in her studio for over 9 years. Learn Brady's secrets to building systems that allow her to free up her precious time and energy – all while still staying 100% committed to her vision and mission.  Here’s what we’ll cover in Episode 559: The importance of personal commitment in business & how it can inspire growth and drive success  How Encompass Fitness’s mission is driven by Brady’s personal commitment to creating a safe space for her community Brady’s struggles with burnout and detachment – and how she bounced back to re-engage and reconnect herself with her business What commitment can look like on a day-to-day basis How actionable organization can make a difference in how you show up in your business Tune in now to start listening! LINKS: https://encompassfitness.ca/  https://www.linkedin.com/in/brady-johnson-a2746771/?originalSubdomain=ca  https://studiogrow.co/   https://www.linkedin.com/company/studio-growco/   

Most studio owners have a complicated relationship with sales.  Some people are intimidated by it, others think it’s just plain tacky to focus on making more money in a business that’s supposed to be all about passion and service. But let’s be real – if you don’t make enough money to keep the lights on in your studio, you’re not gonna be able to pay your bills, share your passion or serve your community.  That’s why it’s so important for us to change our mindset around selling and understand that you don’t have to sound like a slimy car salesman to close a sale.  Sometimes, a sale is just an honest-to-god conversation with a prospective member.  And that’s exactly what we’re talking about in this week’s episode of The Business Of Boutique Fitness. Join Studio Grow coach Amanda Blair as she flips the script on the dirty ‘S’ word and brings you a fresh new perspective that could totally change how you approach sales and selling in your business.  Here’s what we’ll talk about in Episode 558: Why we should view sales as a conversation and not a big intimidating project Why you should be intentional with your intake process How client experience can impact a sale How to ask for the sale  The benefits of establishing a solid sales process that works Links:  https://studiogrow.co/   https://www.linkedin.com/company/studio-growco/