The Business of Boutique Fitness

Y’all - Buckle up for this one!   Ready to meet a woman who’s changing the fitness game in Fargo, North Dakota?    That’s Cathryn.   In EPISODE 593, we’re diving headfirst into Cathryn's remarkable journey.    From NYC’s hustle to creating a Pilates oasis in the heartland of America…it’s a story, Y’all.   Here’s the scoop: Big City to Small Town: Cathryn swapped skyscrapers for the wide-open skies of Fargo, bringing a wave of Pilates love with her. From Zero to Hero: Discover how she turned a passion into a thriving Pilates hub in a place where Pilates was practically a foreign word. Resilience Redefined: Cathryn gets real about overcoming personal tragedy and drawing strength from her tight-knit community. Business, but Better: She’s not just running a studio; she’s evolving it to resonate with the needs of her town and her own life goals. Fargo’s Fitness Facelift: Cathryn reimagines her studio as a place where Pilates meets holistic wellness, creating a total mind-body haven. Cathryn’s Life Lessons: Listen in for some golden nuggets on navigating the ups and downs of studio ownership, embracing change, and trusting your path.   Cathryn’s building more than a studio.   She’s building a space where fitness meets community, support, and healing.   And it’s amazing.   Tune into EPISODE 593 for a dose of inspiration, laughter, and some solid business insights.   Catch you there!   With Grit and Gratitude,   Lise   PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA.   It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet.   Here is the LINK TO REGISTER. www.studiogrow.co www.linkedin.com/company/studio-growco/  

Y'all - Meet Magda.   Who's Magda?    Let's just say she's redefining fitness with a blend of passion, innovation, and sheer willpower.    Magda's transformation from a Pilates enthusiast to a fitness industry leader is the stuff of legends.   In EPISODE 592, we're taking a deep dive into Magda's journey and the unique blend of Pilates, Guruda, and Bungee that sets Pharonik Pilates apart.    Here’s what’s in store: Pilates and Beyond: Discover how Magda turned her personal transformation into the birth of Pharonik Pilates. From the Basement to the Big Leagues: Trace her incredible rise from a humble home studio to a thriving fitness hub. The Triple Threat: Uncover the magic of combining Pilates, Guruda, and Bungee for a fitness experience like no other. Overcoming Challenges: Find out how Magda navigated the pandemic and kept her fitness dream thriving. The Secret Sauce: Get the inside scoop on what makes Pharonik Pilates a standout in Denver’s fitness landscape. Magda’s Golden Rule: Learn her invaluable advice for enduring business success and staying true to your fitness passion.   Magda rewriting the playbook on how to make a mark in the fitness world.    And let me tell you, her story is one we all need to hear and learn from.   Inspired yet?   Plug in your headphones and hit play on EPISODE 592.   Catch ya there!   With Grit and Gratitude,   Lise PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA.   It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet.   Here is the LINK TO REGISTER. www.studiogrow.co www.linkedin.com/company/studio-growco/  

Yall, what does it take to become a household name in the fitness industry?   We asked the President of Basecamp Fitness just that.   I recently had an amazing heart-to-heart with Ben Camper, the innovative President of Base Camp Fitness.    Spoiler alert: Their journey is awe-inspiring.   Base Camp has made a name for itself in the boutique fitness world with its unique 35-minute high-intensity interval training workout. Not only has this unique approach set them apart, but it's also driven some incredible growth.    In EPISODE 589, we dive deep into the nitty-gritty of their brand transformation.   Here's a sneak peek of what we discuss:   Base Camp’s Growth Strategy: Base Camp's approach to balancing single and multi-unit operators with their goal of hitting 200 units by 2026. Base Camp’s Business Model: We discuss how they've created an efficient workout experience that extends to their marketing, studio design, and vendor management. The Role of Self-Esteem in Brands: The role of resources and expertise from Self-Esteem Brands in Base Camp's success journey. Real Estate Choices: We talk about the crucial role of smart location selection and market demand in their growth strategy. Franchisee Success: We delve into Base Camp's belief that their franchisees' success is the key to their own growth.   Remember, the key to success is not just dreaming big, but executing big.   Let’s listen and learn, together.   Keep pushing boundaries and chasing those dreams!   With Grit and Gratitude, Lise www.studiogrow.co www.linkedin.com/company/studio-growco/  

Imagine a place where fitness is more than just exercise—it's more like a transformative experience.  In Episode 588, we’re unveiling the magic behind one of London's hottest studios.  Join me as I dive deep with Rob Beal, Director of Fitness at Third Space.  Where we explore how this unique concept is revolutionizing the fitness landscape. Here's What We Uncover: A Sanctuary, Not Just a Gym: Discover how Third Space creates a nurturing environment that goes beyond physical fitness. Diversity in Motion: From the calm of yoga to the vigor of high-intensity workouts, Third Space caters to every fitness aspiration. Beyond Equipment: Every corner of Third Space is designed to uplift, motivate, and inspire. Personal Training Transformed: It's not just training, it's a journey towards self-discovery and empowerment. Tech with a Heartbeat: Embracing technology that understands and enhances your fitness journey. London's Fitness Haven: Learn about Third Space's strategic expansion, making holistic fitness accessible to more people. If you’re interested in what the future of fitness looks like… Grab your headphones and press play on EPISODE 588.

"Fitness isn't just changing; it's evolving."    That's the mantra of Debra Strougo, the powerhouse behind Row House.   This week we’re rewinding back to Episode 546. Where we dove into the future of fitness with Debra.   And trust me, it was an eye-opener.    Her journey from marketing whiz to fitness icon? Absolutely inspiring.   Quick Highlights: Debra’s Odyssey: From marketing to fitness empire – what a ride! Clients Come First: It's all about understanding what they need. Row House Origins: How a simple idea became a fitness sensation. Branding Genius: Debra’s top tips for a brand that resonates deep. Franchising? Yes, Please: Why this is her go-to strategy.   This episode is a goldmine for anyone wanting to thrive in boutique fitness.    And it's just as relevant today as it was then.   And hey, don’t miss out!    Join us at Dare To Thrive, Feb 28th & March 1st in LA.    It’s your ticket to an incredible 2024 for your studio. Grab your spot here.   With Grit and Gratitude, Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe and join the party!   LINKS: https://www.linkedin.com/in/debrastrougo/ https://www.therowhouse.com/ https://connectedhealthandfitness.com/ https://www.instagram.com/studiogrowco https://studiogrow.co/

Y’all, In the latest episode of the Business of Boutique Fitness, host Heather explores the importance of understanding your competition in the fitness industry. Competition brings more awareness to fitness and wellness, benefiting everyone. Heather emphasizes the need to identify your unique offerings to stand out. Thoroughly researching your competitors and conducting a SWOT analysis will help you understand how you differ and inform your marketing decisions. When interacting with prospective clients, use your knowledge to provide tailored information and find the right fit, even if it means recommending a competitor. Take the high road when discussing competition, showcasing your strengths and unique value. By leveraging your strengths and standing out, you'll attract the right clients and thrive in the competitive fitness industry. Visit the Studio Grow website for the full episode and more resources. Subscribe, leave a review, and share with colleagues to make a positive impact in the world of boutique fitness. On the edge of your seat? Great, let’s do it. Catch ya in EPISODE 586 and let’s make your studio the hottest ticket in town! With grit and gratitude, Lisé LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

You know that feeling when you walk into a place and it just feels right?  That's no accident.  It's the magic of a business built with heart and soul. And that's exactly what we're chatting about in EPISODE 585. Nicole's been where many of us are – at that crossroads where you choose safe over soulful. But she chose differently. Here's a taste of our heart-to-heart: Trust Your Gut: Nicole's journey is proof that your instincts can be your business's best friend. Create a Haven: How your studio can be more than just a place to sweat – it can be a second home. Forge Genuine Bonds: The art of turning clients into a community that cheers for each other. Authenticity as Your North Star: How staying true to yourself is your brand’s strongest move. The Power of Yes…and No: Making space for what serves you (and your clients) can define your success. Embrace Growth: Nicole shares how embracing change led to her studio being a place where everyone wants to be. Pop in your earbuds and hit play on EPISODE 585, and let’s get into the feels of running a business that’s truly yours. Catch ya there! With grit and gratitude, Lisé LINKS: https://www.instagram.com/wonderyoga/ https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

Learn how Lindsey and Katie doubled their studio's income by transforming their sales process. They discuss vision crafting, the power of the word 'because', creating engaging experiences, training sales staff, and using cognitive dissonance for personal growth.