
The Business of Boutique Fitness
610: Preparing for the Age of AI - with Lise Kuecker and Rory Flynn
May 16, 2024
Rory Flynn, a foremost AI marketing expert, discusses the benefits of AI in business. Topics include using email marketing as a problem-solving tool, leveraging data for effective marketing, creating visuals without photoshoots, and maximizing productivity with AI tools.
35:44
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Quick takeaways
- Email marketing is a personalized, high ROI channel focusing on tailored content for engagement.
- AI integration enhances data analysis and content creation, revolutionizing marketing approaches for businesses.
Deep dives
Rory's Background and Journey to Becoming an AI and Marketing Expert
Rory Slen, initially aspiring to be an NFL sports agent, embarked on a diverse career journey. Starting in product licensing with the Girl Scouts of the USA, he transitioned unexpectedly to working with reality TV star Bethany Frankel. After freelancing and bartending, he found a niche in the fitness industry, enjoying the entrepreneurial spirit of studio owners and using strategies tailored to address specific business challenges.
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