The Business of Boutique Fitness cover image

The Business of Boutique Fitness

610: Preparing for the Age of AI - with Lise Kuecker and Rory Flynn

May 16, 2024
Rory Flynn, a foremost AI marketing expert, discusses the benefits of AI in business. Topics include using email marketing as a problem-solving tool, leveraging data for effective marketing, creating visuals without photoshoots, and maximizing productivity with AI tools.
35:44

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Email marketing is a personalized, high ROI channel focusing on tailored content for engagement.
  • AI integration enhances data analysis and content creation, revolutionizing marketing approaches for businesses.

Deep dives

Rory's Background and Journey to Becoming an AI and Marketing Expert

Rory Slen, initially aspiring to be an NFL sports agent, embarked on a diverse career journey. Starting in product licensing with the Girl Scouts of the USA, he transitioned unexpectedly to working with reality TV star Bethany Frankel. After freelancing and bartending, he found a niche in the fitness industry, enjoying the entrepreneurial spirit of studio owners and using strategies tailored to address specific business challenges.

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