The Business of Boutique Fitness

"Fitness isn't just changing; it's evolving."    That's the mantra of Debra Strougo, the powerhouse behind Row House.   This week we’re rewinding back to Episode 546. Where we dove into the future of fitness with Debra.   And trust me, it was an eye-opener.    Her journey from marketing whiz to fitness icon? Absolutely inspiring.   Quick Highlights: Debra’s Odyssey: From marketing to fitness empire – what a ride! Clients Come First: It's all about understanding what they need. Row House Origins: How a simple idea became a fitness sensation. Branding Genius: Debra’s top tips for a brand that resonates deep. Franchising? Yes, Please: Why this is her go-to strategy.   This episode is a goldmine for anyone wanting to thrive in boutique fitness.    And it's just as relevant today as it was then.   And hey, don’t miss out!    Join us at Dare To Thrive, Feb 28th & March 1st in LA.    It’s your ticket to an incredible 2024 for your studio. Grab your spot here.   With Grit and Gratitude, Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe and join the party!   LINKS: https://www.linkedin.com/in/debrastrougo/ https://www.therowhouse.com/ https://connectedhealthandfitness.com/ https://www.instagram.com/studiogrowco https://studiogrow.co/

Y’all, In the latest episode of the Business of Boutique Fitness, host Heather explores the importance of understanding your competition in the fitness industry. Competition brings more awareness to fitness and wellness, benefiting everyone. Heather emphasizes the need to identify your unique offerings to stand out. Thoroughly researching your competitors and conducting a SWOT analysis will help you understand how you differ and inform your marketing decisions. When interacting with prospective clients, use your knowledge to provide tailored information and find the right fit, even if it means recommending a competitor. Take the high road when discussing competition, showcasing your strengths and unique value. By leveraging your strengths and standing out, you'll attract the right clients and thrive in the competitive fitness industry. Visit the Studio Grow website for the full episode and more resources. Subscribe, leave a review, and share with colleagues to make a positive impact in the world of boutique fitness. On the edge of your seat? Great, let’s do it. Catch ya in EPISODE 586 and let’s make your studio the hottest ticket in town! With grit and gratitude, Lisé LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

You know that feeling when you walk into a place and it just feels right?  That's no accident.  It's the magic of a business built with heart and soul. And that's exactly what we're chatting about in EPISODE 585. Nicole's been where many of us are – at that crossroads where you choose safe over soulful. But she chose differently. Here's a taste of our heart-to-heart: Trust Your Gut: Nicole's journey is proof that your instincts can be your business's best friend. Create a Haven: How your studio can be more than just a place to sweat – it can be a second home. Forge Genuine Bonds: The art of turning clients into a community that cheers for each other. Authenticity as Your North Star: How staying true to yourself is your brand’s strongest move. The Power of Yes…and No: Making space for what serves you (and your clients) can define your success. Embrace Growth: Nicole shares how embracing change led to her studio being a place where everyone wants to be. Pop in your earbuds and hit play on EPISODE 585, and let’s get into the feels of running a business that’s truly yours. Catch ya there! With grit and gratitude, Lisé LINKS: https://www.instagram.com/wonderyoga/ https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

Learn how Lindsey and Katie doubled their studio's income by transforming their sales process. They discuss vision crafting, the power of the word 'because', creating engaging experiences, training sales staff, and using cognitive dissonance for personal growth.

The hosts discuss strategies for improving member retention by building community, implementing referral programs, and tracking KPIs. They explore the impact of retention on mental health, importance of strategic planning and club culture. They also discuss strategies like goal-setting sessions and providing roadmaps for member retention in boutique fitness studios.

Felicia Alexander, Founder of Box Union and strategic brain behind Title Boxing Club's success, shares insights on long-term planning, sourcing the right stuff for your studio, pandemic pivot strategies, franchising tips, and building a die-hard community in the boutique fitness industry. Tune in to learn how to scale your studio into something epic.

This podcast discusses the importance of building a strong team in the boutique fitness industry and the challenges of managing instructors. It emphasizes the need for effective leadership, clear job descriptions, and a streamlined hiring process. The chapter also highlights the importance of training and onboarding fitness instructors for long-term success in the industry.

This podcast discusses the significant role of the front desk team in boutique fitness studios, including their impact on brand perception, revenue generation, and client impressions. It explores ways to empower and hire the right front desk team members, as well as the importance of comprehensive onboarding and training programs. The podcast also highlights the role of the front desk team in creating personalized experiences, fostering client relationships, and contributing to client satisfaction and retention.

Learn the secret sauce for a killer sales team in the boutique fitness industry. Explore the importance of processes, soft skills, emotions, and the perfect blend of discipline and flair. Discover the role of regular practice and training, as well as role-playing development, in achieving sales success.

Explore the challenges of building a successful team in the boutique fitness industry. Learn about the different stages of studio development and the roles needed at each stage. Discover the importance of a marketing director and a regional director in sustaining growth. Understand the demands and challenges of working in boutique fitness. Gain insights into the transition from being a studio owner to delegating tasks and the role of a virtual assistant in alleviating workload.