The Business of Boutique Fitness

Y'all, In every challenge lies an opportunity. And nobody knows that better than Janine Franke. In EPISODE 597, Janine opens up about her journey from globe-trotting expat to pioneering yoga in Strasbourg, France.  Here’s what we’re getting into: Finding Gold in a Sea of Challenges: How the scarcity of qualified yoga instructors led her to start her own teacher training.  Multistyle Magic: Offering everything from yin to aerial yoga, showcasing the power of diversity in keeping things fresh and appealing. Adapting and Thriving: Janine’s approach to keeping her team engaged and growing post-COVID Community at the Core: The focus on quality, community, and unmatched customer service that sets her studios apart. Janine's approach?  Viewing every hurdle not just as an obstacle, but as an opportunity to grow and innovate. So plug in to Episode 597 for insights and inspiration from Janine's playbook. Catch you there. With grit and gratitude, Lisé PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA. It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet. Here is the LINK TO REGISTER. LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

Y’all, Just when we thought we'd seen it all…2024 rolls in with its bag of surprises. From the lingering effects of COVID to the brave new world of AI, this year is shaping up to be a rollercoaster of innovation, adaptation, and, yes, a little bit of hustle. In our latest chat – Episode 596 – we're lucky to have Coach Elle and Alina with us. They’re diving deep into what's cooking in the UK's fitness kitchen.  And ready to spill the tea on everything you need to know. Here’s the lowdown in bite-size bits: Team Challenges: Our crew’s changing. Time to whip up our own all-star trainers? Workout Refresh: Out with the old intensity, in with Pilates, yoga, and all-around wellness. Hybrid Hustle: Remote work’s reshaping our offerings. Flexible classes, anyone? Eco & Inclusion Moves: Small eco steps + a welcoming vibe = big wins. Mental & Physical Fitness: Pairing up with pros to cover all wellness bases. Economic Navigate: Pinching pennies? Offering value and exploring new markets (hey, active elders!) could be key. Tech & AI: Spicing up our offerings with AI but keeping it real. 2024’s all about setting the pace, mixing it up, and staying ahead. Let’s get to it. So grab your headphones and let’s dive into Episode 596! Catch ya there. With grit and gratitude, Lisé PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA. It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet. Here is the LINK TO REGISTER. LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

Y’all,   Big News from the North!   And who better to deliver it than the brightest minds in the Canadian fitness industry, Hannah and Emily?   In Episode 595, they're not holding back.    They're sharing the full scoop on what's hot, what's new, and what's revolutionizing the fitness landscape in Canada.   (Our Canadian friends are in for a treat!)   Quick Sneak Peek: Trust Your Instincts: Hannah's journey from tech to top-notch studio owner. Beyond the Gym: Transforming spaces into holistic wellness havens. Community Vibes: Creating more than just client lists – but families! Niche is Rich: Leveraging unique offerings for standout success. Wellness Integration: Merging fitness with nutrition and mental health.   We’re diving deep into the real “boots on the ground” insights from those who are living it every day.   Time to turn this info into action.   Pop in your earbuds, and let's jump into Episode 595.    Catch ya there! With Grit and Gratitude, Lise     PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA.   It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet.   Here is the LINK TO REGISTER. www.studiogrow.co www.linkedin.com/company/studio-growco/  

2024 is here, and guess what?    It's time to shake things up.    Traditional tactics? They're taking a backseat.    It’s time to embrace the future.   In EPISODE 594, we're diving headfirst into the marketing trends that are totally reshaping the fitness world.    Let’s dive in:  Video Vibes: It's all about getting personal. Think stories that connect, not just content that sells. Social Media Magic: We're talking Instagram glow-ups and making those DMs work overtime. Community Collabs: Making local connections that count. UX that Rocks: Your website and app? Let's make 'em smooth, so your clients glide through them. Merch that Moves: Ever thought of turning that blank studio wall into a merch wonderland? Let's get into it.   Why should you care about all this?   Because these aren’t just trends…they're the keys to making your studio standout in 2024.    We're not just talking – we're walking you through applying these tactics..   So tune into EPISODE 594 for a dose of inspiration, laughter, and some solid business insights.   Catch you there!   With Grit and Gratitude,   Lise   PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA.   It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet.   Here is the LINK TO REGISTER. www.studiogrow.co www.linkedin.com/company/studio-growco/  

Y’all - Buckle up for this one!   Ready to meet a woman who’s changing the fitness game in Fargo, North Dakota?    That’s Cathryn.   In EPISODE 593, we’re diving headfirst into Cathryn's remarkable journey.    From NYC’s hustle to creating a Pilates oasis in the heartland of America…it’s a story, Y’all.   Here’s the scoop: Big City to Small Town: Cathryn swapped skyscrapers for the wide-open skies of Fargo, bringing a wave of Pilates love with her. From Zero to Hero: Discover how she turned a passion into a thriving Pilates hub in a place where Pilates was practically a foreign word. Resilience Redefined: Cathryn gets real about overcoming personal tragedy and drawing strength from her tight-knit community. Business, but Better: She’s not just running a studio; she’s evolving it to resonate with the needs of her town and her own life goals. Fargo’s Fitness Facelift: Cathryn reimagines her studio as a place where Pilates meets holistic wellness, creating a total mind-body haven. Cathryn’s Life Lessons: Listen in for some golden nuggets on navigating the ups and downs of studio ownership, embracing change, and trusting your path.   Cathryn’s building more than a studio.   She’s building a space where fitness meets community, support, and healing.   And it’s amazing.   Tune into EPISODE 593 for a dose of inspiration, laughter, and some solid business insights.   Catch you there!   With Grit and Gratitude,   Lise   PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA.   It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet.   Here is the LINK TO REGISTER. www.studiogrow.co www.linkedin.com/company/studio-growco/  

Y'all - Meet Magda.   Who's Magda?    Let's just say she's redefining fitness with a blend of passion, innovation, and sheer willpower.    Magda's transformation from a Pilates enthusiast to a fitness industry leader is the stuff of legends.   In EPISODE 592, we're taking a deep dive into Magda's journey and the unique blend of Pilates, Guruda, and Bungee that sets Pharonik Pilates apart.    Here’s what’s in store: Pilates and Beyond: Discover how Magda turned her personal transformation into the birth of Pharonik Pilates. From the Basement to the Big Leagues: Trace her incredible rise from a humble home studio to a thriving fitness hub. The Triple Threat: Uncover the magic of combining Pilates, Guruda, and Bungee for a fitness experience like no other. Overcoming Challenges: Find out how Magda navigated the pandemic and kept her fitness dream thriving. The Secret Sauce: Get the inside scoop on what makes Pharonik Pilates a standout in Denver’s fitness landscape. Magda’s Golden Rule: Learn her invaluable advice for enduring business success and staying true to your fitness passion.   Magda rewriting the playbook on how to make a mark in the fitness world.    And let me tell you, her story is one we all need to hear and learn from.   Inspired yet?   Plug in your headphones and hit play on EPISODE 592.   Catch ya there!   With Grit and Gratitude,   Lise PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA.   It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet.   Here is the LINK TO REGISTER. www.studiogrow.co www.linkedin.com/company/studio-growco/  

Yall, what does it take to become a household name in the fitness industry?   We asked the President of Basecamp Fitness just that.   I recently had an amazing heart-to-heart with Ben Camper, the innovative President of Base Camp Fitness.    Spoiler alert: Their journey is awe-inspiring.   Base Camp has made a name for itself in the boutique fitness world with its unique 35-minute high-intensity interval training workout. Not only has this unique approach set them apart, but it's also driven some incredible growth.    In EPISODE 589, we dive deep into the nitty-gritty of their brand transformation.   Here's a sneak peek of what we discuss:   Base Camp’s Growth Strategy: Base Camp's approach to balancing single and multi-unit operators with their goal of hitting 200 units by 2026. Base Camp’s Business Model: We discuss how they've created an efficient workout experience that extends to their marketing, studio design, and vendor management. The Role of Self-Esteem in Brands: The role of resources and expertise from Self-Esteem Brands in Base Camp's success journey. Real Estate Choices: We talk about the crucial role of smart location selection and market demand in their growth strategy. Franchisee Success: We delve into Base Camp's belief that their franchisees' success is the key to their own growth.   Remember, the key to success is not just dreaming big, but executing big.   Let’s listen and learn, together.   Keep pushing boundaries and chasing those dreams!   With Grit and Gratitude, Lise www.studiogrow.co www.linkedin.com/company/studio-growco/  

Imagine a place where fitness is more than just exercise—it's more like a transformative experience.  In Episode 588, we’re unveiling the magic behind one of London's hottest studios.  Join me as I dive deep with Rob Beal, Director of Fitness at Third Space.  Where we explore how this unique concept is revolutionizing the fitness landscape. Here's What We Uncover: A Sanctuary, Not Just a Gym: Discover how Third Space creates a nurturing environment that goes beyond physical fitness. Diversity in Motion: From the calm of yoga to the vigor of high-intensity workouts, Third Space caters to every fitness aspiration. Beyond Equipment: Every corner of Third Space is designed to uplift, motivate, and inspire. Personal Training Transformed: It's not just training, it's a journey towards self-discovery and empowerment. Tech with a Heartbeat: Embracing technology that understands and enhances your fitness journey. London's Fitness Haven: Learn about Third Space's strategic expansion, making holistic fitness accessible to more people. If you’re interested in what the future of fitness looks like… Grab your headphones and press play on EPISODE 588.