The Business of Boutique Fitness cover image

The Business of Boutique Fitness

629: What’s My ROI on Meta Ads?

Sep 26, 2024
31:15

Ever wonder if your Meta ads are worth it? Any idea which metrics to track and how they add up? Or are you breaking a sweat thinking about this?

 

Demystify how Meta ads work with Coaches Peter, Tara and Trish in Episode 629, What’s My ROI on Meta Ads? Learn the basics to broaden your comfort zone and amp up your marketing savvy. 

 

Some must-know info:

 

  • Build your foundation: layer your warm-up, conversion and retargeting campaigns

  • Know your numbers: cost per result, cost per mil, click-through rate, conversion rate

  • Target 10%: aim to hit this conversion benchmark to keep sales humming 

  • Go after ghosters: they’re likely your later purchasers and quiet ambassadors

  • Spend strategically: watch month-over-month, quarterly and year-over-year trends

 

Remember, Meta is your least expensive, hardest working, 24/7 salesperson. So get better acquainted in Episode 629. 

 

Catch you there,

 

Lise

 

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode