The Business of Boutique Fitness

Don’t play darts while blindfolded. Especially against a moving target. Looking for luck to hit the bullseye.  Sounds obvious, right?  But, y’all, that’s what you’re doing if you’re running your business without goals. Play to win instead by establishing goals that drive you and your studio. In Episode 607, join coaches Josh and Peter for the next segment in Building a brand: The ABCs of Boutique Fitness Marketing: G is for Growth Goals.  The rules to play: Think Big to Small: Identify your big goal first, then determine the intentions, strategies and tactics to get there.  Get S.M.A.R.T.: If your goals aren’t specific, measurable, achievable, relevant and timely, game over. Be Relentlessly Realistic: Lose the constant state of overwhelm and guilt that you’re underachieving. Fail Better: Failure is a valuable learning opportunity. Capitalize on it.  Celebrate More: Reward yourself and your team for small and big wins to fuel motivation. Plus, figure out if your BHAG. And snag some recommendations of powerful reads that can transform your life and your business. Sharpen your skills now with Episode 607.  Catch you there. With grit and gratitude, Lisé   LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

Y'all, Let's cut to the chase. Your promotions need some work…and we’re here to talk about it! In EPISODE 606, Alison Zhang throws down some serious wisdom on making your fitness studio the talk of the town.  It's all about getting your brand stuck in people’s heads (for all the right reasons). Quick sneak peek: What’s a Promo?: More than just ads…it's about heart connections. Beyond “Hey, Join Us”: Dive into community and collabs that matter. Track, Learn, Grow: Keep an eye on what works (and what doesn’t!). Real Talk: Sometimes, things flop. That’s where the gold is. Speak to the Soul: Make each offer a love letter to your tribe. Alison’s tips are pure gold for turning passersby into your fitness fam. Tune into EPISODE 606 and let’s get that studio buzzing. With grit and gratitude, Lisé   LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

Are you ready to create a brand that's not just seen but felt? To forge an identity that's unmistakably yours? Tune in to EPISODE 605 and let's embark on this journey together. 🚀 Branding: The Heartbeat of Your Studio In this episode, I dive deep into the essence of branding and why it's so much more than a snazzy logo or catchy tagline. Branding is the soul of your studio, the story that captivates your clients, and the experience that keeps them coming back for more. 🌟 Stand Out or Sit Down I'll let you in on how top-tier fitness brands like Nike and Alo Yoga have crafted immersive experiences that go beyond the gym walls. It's about creating a lifestyle that your clients crave. And guess what? I've been there, done that, and I'm here to show you how to shine in your own unique way. 💡 From Challenges to Triumphs Hear about my own transformation from a studio owner to a founder without a team or budget, and how I turned my passion into wildly profitable ventures. If I can do it, so can you! 🌍 Branding Without Borders Join me as I share my latest branding adventure in the Middle East, proving that a great brand knows no limits. It's all about crafting an identity that's as unique as the location itself. 🛠️ The Blueprint to Branding Success I'm not just talking theory; I'm giving you actionable strategies. From the importance of a comprehensive brand guide to the role of a creative director, I've got the insider info you need to build a brand that resonates. Don't miss out on the chance to transform your boutique fitness studio into a brand that leaves a lasting legacy. Tune in to EPISODE 605 and let's make some branding magic happen! With grit and gratitude, Lisé   LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

Are your team members evolving? It's one thing to assemble a group of talented individuals, but it's another to create an environment that encourages growth, creativity, and a genuine love for what we do. If this sounds like your cup of tea, you're in for a treat!  Recently, we caught up with Coach Amanda. She's not just a whizz at fitness coaching; she's also a seasoned studio owner with a treasure chest of insights on team development. In this return of EPISODE 566, Amanda opened up about her tried-and-true methods for effective feedback, goal setting, and empowering her team.  Here's a sneak peek at what she shared: Feedback Loop: The art of giving feedback and goal setting that actually leads to change (Yes, it's possible). 6-Step Process: Amanda's personal approach to development conversations that work. It's a six-step process that's all about breaking the ice, getting employee feedback first, giving feedback, and more. Communication: The magic of open-ended questions and how they can help your employees open up and share. Employee Empowerment: Empower your team to take ownership of their roles and processes for better performance. Remember, a well-oiled team is the heart and soul of a booming boutique fitness studio.  Let’s listen and learn, together. So grab your notepad and tune into EPISODE 566. With grit and gratitude, Lisé LINKS: https://studiogrow.co/ https://www.linkedin.com/company/studio-growco/

Y'all, Turns out, pumping iron and pumping your brain go hand in hand. It’s science… In Episode 603, we’re hanging out with Peter and Cara and they're thinking differently about how we’re working out. Here’s what we’re diving into: Mind Over Matter: How fitness feeds your brain as much as your muscles. True Talk: Why being real with your clients builds more than just muscle. Niche Knowledge: The power of knowing a lot about a little in the fitness world. Community First: Fitness spaces that feel more like a family reunion than a gym. Future Fit: Imagining a world where fitness wisdom leads the way. This episode is more than just fitness talk. It’s about shaping the future of how we move and think. Grab your water bottle and tune into Episode 603.  Catch you there. With grit and gratitude, Lisé   LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

602: best of - rerun episode 562 - The 7 Figure Teacher Training Framework

Y'all, What’s your superpower?  For Jasmine, it’s mindfulness. In Episode 601, we’re chatting with Jasmine Judson, who took mindfulness from her mat to the map, creating the worldwide movement Shakti Rise.” Here's the scoop: Mindfulness Meets Muscle: How her mindfulness approach reshaped her fitness studios and created a global community. Breathing Through Business: Why focusing on breath isn’t just for yoga—it's for business meetings, too. Set Intentions, See Results: Why setting intentions isn’t fluffy; it’s strategic, for both health and business wins. Bouncing Back Better: From personal lows to professional highs, resilience is Jasmine’s jam. More Than a Workout: Creating a place where fitness and well-being merge. Jasmine's story proves mindfulness doesn’t just build a better body… It builds a better business and community. So plug in and press play on Episode 601 – let Jasmine inspire your next big move.” Catch you there. With grit and gratitude, Lisé   LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

Y'all, This one's not just another episode; it's a milestone! Episode 600 drops us into the lives of five fearless studio owners, all who've danced with chaos and led it into a waltz of success.  Ever thought success was a clean, straight path? Let's rethink that. As we crack open the doors to these unique journeys, we're celebrating the resilience, ingenuity, and heart it takes to turn the tides of the fitness industry. Here’s what we’re getting into: Michael Abbott’s Aussie Comeback: How rethinking strategy from the ground up can lead to unexpected triumphs. Leslie Parker's Canadian Resilience: The power of community in turning prolonged closures into a growth catalyst. Bill’s Tech-Savvy Transition: From IT to fitness, Bill leverages his tech prowess for operational magic in the US. Lindy’s Cali Evolution: How a chance meeting and bold decisions propelled her studio to thrive against the odds. Catherine Hebb’s UK Growth Tale: Catherine’s leap from Pilates enthusiast to multi-studio success story is nothing short of inspiring. These stories are straight from the heart of the fitness industry. Proving passion and innovation can conquer even the toughest challenges. So grab your headphones and tune into Episode 600. Catch you there. With grit and gratitude, Lisé   LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

Y'all, Joshua Poole didn't just survive managing a fitness studio during the pandemic. He turned chaos into a 15% revenue increase month over month. From front desk to fitness mogul, his journey is the blueprint we've been missing. Here’s the scoop: Big Moves from Small Beginnings: How starting at the front desk set Joshua up for big-time success. The Pandemic Pivot: Turning crisis into opportunity and coming out stronger on the other side. Membership Magic: Why locking in your clients with commitment-based memberships can be a game-changer. Community is Everything: Building a fitness family that keeps clients glued to your studio. Selling Without Selling Out: Mastering the art of authentic sales to boost memberships and keep your studio buzzing. If you've been looking for a sign to shake things up – this is it. Tune into Episode 599 for a masterclass in making it big in boutique fitness. Catch you there. With grit and gratitude, Lisé   LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

Y'all, Ready for some serious inspo? In Episode 598, we’re diving deep with Khadija Harmi, a true force of nature in the Middle East fitness scene. Khadija isn't just any entrepreneur…She's a mom, a Pilates guru, and the brain behind a game-changing fitness studio.  From a corporate desk to the heart of Kuwait's fitness scene…Khadijah’s journey is a story passion-driven entrepreneurship. Here’s what we unpack: Global Flair, Local Impact: Khadija’s world travels have infused her studio with a unique vibe that's all about bridging cultures. Leap of Faith: How she traded office life for the studio lights and never looked back. Mentorship Magic: Spotting a gap in qualified instructors, Khadija turned challenge into opportunity by nurturing home-grown talent. Community First: Her studio is more than a place to sweat; it’s where heart meets hustle. If Khadijah’s story doesn’t light a fire in your belly, check your pulse! So let’s dive into Episode 598 and soak up all that inspiration. Catch you there. With grit and gratitude, Lisé PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA. It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet. Here is the LINK TO REGISTER. LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/