The Business of Boutique Fitness

Your brand is your essence. Your differentiator. Your image.   More than your name, logo or colors, your brand defines your studio and compels an emotional connection.   So whether you’re opening a studio or need a refresh, be intentional about crafting your brand.  Coach Elle (who also happens to be a designer!) guides you through the practical process in Episode 624, Building Your Brand on a Budget.   Top takeaways:   Do your homework: research brands and brainstorm keywords for your target market Color your world: know the 101 on color psychology and physiology Enjoy free play: capitalize on Pinterest, Canva, Coolers and stock images  Go pro: hire a designer and share specific directions and details for best results  Define the rules: outline colors, fonts, tone of voice and more in a brand guidelines kit   Abandon any apprehension and unleash your creativity as you literally transform your vision into reality! Jumpstart your branding journey in Episode 624.   Catch you there,   Lise   PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Ever wonder if core values are actually more than just ambitious words on paper? Does your studio really need them?    You’re in luck, because in Episode 623, Cultivating Your Core Values as a Business, Coach Catherine and Coach Peter consider the role and worth of core values.   Some need-to-knows:    Rules to live by: core values set clear expectations for your team Brand identity: these principles differentiate your studio and define your uniqueness  Code of honor: standards that guide your team, set boundaries and inspire behavior Personal pledge: core values should reflect your non-negotiables and commitment Coaching compass: priorities to reinforce compliance and call out performance issues   Common core values include integrity, collaboration, timeliness, accountability, honesty, respect and more. Outlining and reinforcing your studio’s core values fosters teamwork and steers progress in the same direction.    Cultivating your core values doesn’t have to be an overwhelming undertaking. Learn the quick play-by-play in Episode 623!   Catch you there,   Lise   PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!  

Despite working longer and harder, do you feel like you’re on a treadmill that keeps accelerating but doesn’t let you get anywhere?    Oh, friend, I feel you. I was you. And I can help you!   Start with Episode 622: The Ins and Outs of Working with a Virtual Assistant. Coach Cara and Coach Lindsey get real on how hiring a VA can save your sanity and free you up to focus on the bigger picture.    Captured in the convo:    Ditch the delusions: lose your cape – even superheroes have the same 24 hours/ day Intentionally offload: maximize your VA’s productivity to minimize your overwhelm Invest wisely: thoroughly train (and sometimes hand-hold) to equip your VA to succeed Cash in on your freedom: use newfound time to strategize and build the business Check out: get a haircut, take a day off or actually enjoy a real vacation     As Lindsey points out, “You can do anything, but you can’t do everything!” A VA gives you more mental space and time to work on the business, rather than in the business. Discover how to capitalize on this game-changer in Episode 622!   Catch you there,   Lise   PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Ever feel like you’re throwing spaghetti at the wall when it comes to marketing? And that your leads pile up in a tangled jumble across your CRM, Google spreadsheets and sticky notes?    Not exactly strategic. There is a better way.   Join Coach Peter and Coach Elle as they lay out key learnings about leads In Episode 621: Clueless About Leads? And go from guessing to grasping. Frustrated to focused.    On the agenda:    Mastering Meta ads: lead forms versus landing pages. plus AB testing Tracking and categorizing: not all leads are the same, so sort into different buckets Prioritizing hot prospects: high-value leads and those most likely to convert  The art and science of nurturing: strategic follow-up and consistent touchpoints Conquering conversion rates: target ranges for each lead source    Plus, catch insights on the value of walk-ins, email marketing and one-on-one conversations.    Y’all, leads don’t have to be a puzzle, but you need a process (and a clue!). Find them in Episode 621!   Catch you there,   Lise   PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Lots of us open studios because we’re incredibly passionate about fitness and helping others. Where we may need some help ourselves, however, is managing finances for our business.    We got you! Y’all can learn what you don’t know. A great way to start is with Episode 620, Building Financial Strength with Billy Hofacker. Coach Caroline walks through some basics with this expert fitness money coach, who keeps it real and simple.    Among the top-line takeaways:    Key metrics to track: entire sales, gross sales, total revenue and cash flow Your root beliefs about money: overcoming a negative or fearful mindset Reducing expenses thoughtfully: without compromising the client experience Paying yourself: a non-negotiable necessity and valuing your worth Opening a second location: using a decision-making matrix and managing debt   Plus, catch Billy’s inspiring backstory, which includes a “big, muscular dude with piercings everywhere and tattoos all over his face.”  And embrace his no-nonsense philosophy that can prevent bad decisions. Learn more about Billy at yourfitnessmoneycoach.com.   Catch you there,   Lise   PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Opening a boutique fitness studio is exciting. Expectant. And (honestly) exhausting.    Friend, we’ve been where you are – and learned so much along the way. So we’re sharing our expertise in my latest podcast, Episode 619, How to Open a Studio Profitably. Coach Alina breaks it down into 10 practical steps that empower you to transform your vision into reality.    Here’s just a few::   Crafting a robust business plan as your foundation Conducting market research and defining your audience Determining funding sources and developing your financial model Building a compelling brand strategy and marketing plan Recruiting and training a skilled team that models your values    And that’s only half of the goodness we’re serving up in Episode 619. Tune in to get the complete roadmap – and set yourself up for sustainable success!    Catch you there,   Lise   PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Episode 618 - Lise Kuecker: State of the Studio Part 3

More industry intel and insights coming your way! We’re back this week with my latest podcast, Episode 617, The State of the Studio, Part 2.    Get the skinny on kicking a 9% rolling 13-month retention rate to the curb, how to accommodate the Class Pass crowd and why you want people like my parents as your clients.    Plus, Episode 617 is loaded with key learnings like:    Why 6- or 12-month memberships are going to become the gold standard The enormous value of a robust referral program Marketing to GenZ via mobile, search engines and YouTube Your new dream client – Baby Boomers! What must happen in the first 8 weeks of the member journey   Take a few minutes to expand your knowledge and reimagine what’s next for your studio. Tune in today!   Catch you there,   Lise   PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Y’all, opportunity is everywhere for boutique fitness studios. It’s such an exciting time!   Let’s peek at the bigger picture to recognize what’s available, pursue areas of improvement and embrace what could be your best year yet.    In my latest podcast episode, The State of the Studio, Part 1, you’ll discover:   Industry growth projections that will make you smile The impact of surging interest in wellness and longevity How recovery services can add premium ancillary revenue The critical importance of the first-time visitor experience Why your conversion rate has to be 50% or higher this year   Grab your headphones and listen up.   Episode 616 is just Part 1. There’s so much more! Stay tuned for Part 2 and Part 3 in the coming weeks.    Catch you there,   Lise   PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Boundaries are back! We addressed the topic of boundaries recently on the podcast. Here we’re taking a deeper dive. Because boundaries are important, y’all.  Get into the weeds in my latest podcast episode, A Balancing Act with Coach Cat and Peter.  In Episode 615, Coach Cat and Coach Peter consider acknowledging and articulating your boundaries and recognizing cues that they’ve been crossed. Learn to foster a culture that embodies your boundaries and helps keep your life in balance.   Details of the discussion:  Learn Your Limits: Boundaries are critical for healthy relationships. Get introspective to get to know yours. Tune In: Know the signs that your boundaries have been crossed. Are you overwhelmed, resentful or indecisive?  Get Comfortable with Confrontation: When a boundary is broken, address it immediately to promote understanding.   Honor Your Time: Every studio owner breaks the boundary of time. Set up SOPs and org charts so you’re not on call 24/7. Communicate Your Culture: More than just some values hanging up somewhere, your code of honor should be alive and evident. Take home bonus tips as well in Episode 615: practice explaining your boundaries, listen to your gut instincts, get good at saying no, delegate more and prioritize your wellbeing. Catch you there. With grit and gratitude, Lisé   LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/