The Business of Boutique Fitness

More industry intel and insights coming your way! We’re back this week with my latest podcast, Episode 617, The State of the Studio, Part 2.    Get the skinny on kicking a 9% rolling 13-month retention rate to the curb, how to accommodate the Class Pass crowd and why you want people like my parents as your clients.    Plus, Episode 617 is loaded with key learnings like:    Why 6- or 12-month memberships are going to become the gold standard The enormous value of a robust referral program Marketing to GenZ via mobile, search engines and YouTube Your new dream client – Baby Boomers! What must happen in the first 8 weeks of the member journey   Take a few minutes to expand your knowledge and reimagine what’s next for your studio. Tune in today!   Catch you there,   Lise   PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Y’all, opportunity is everywhere for boutique fitness studios. It’s such an exciting time!   Let’s peek at the bigger picture to recognize what’s available, pursue areas of improvement and embrace what could be your best year yet.    In my latest podcast episode, The State of the Studio, Part 1, you’ll discover:   Industry growth projections that will make you smile The impact of surging interest in wellness and longevity How recovery services can add premium ancillary revenue The critical importance of the first-time visitor experience Why your conversion rate has to be 50% or higher this year   Grab your headphones and listen up.   Episode 616 is just Part 1. There’s so much more! Stay tuned for Part 2 and Part 3 in the coming weeks.    Catch you there,   Lise   PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Boundaries are back! We addressed the topic of boundaries recently on the podcast. Here we’re taking a deeper dive. Because boundaries are important, y’all.  Get into the weeds in my latest podcast episode, A Balancing Act with Coach Cat and Peter.  In Episode 615, Coach Cat and Coach Peter consider acknowledging and articulating your boundaries and recognizing cues that they’ve been crossed. Learn to foster a culture that embodies your boundaries and helps keep your life in balance.   Details of the discussion:  Learn Your Limits: Boundaries are critical for healthy relationships. Get introspective to get to know yours. Tune In: Know the signs that your boundaries have been crossed. Are you overwhelmed, resentful or indecisive?  Get Comfortable with Confrontation: When a boundary is broken, address it immediately to promote understanding.   Honor Your Time: Every studio owner breaks the boundary of time. Set up SOPs and org charts so you’re not on call 24/7. Communicate Your Culture: More than just some values hanging up somewhere, your code of honor should be alive and evident. Take home bonus tips as well in Episode 615: practice explaining your boundaries, listen to your gut instincts, get good at saying no, delegate more and prioritize your wellbeing. Catch you there. With grit and gratitude, Lisé   LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

Cancer affects everyone.  Although we may not have a diagnosis, we know people that do. As prevalent as cancer is, it still feels uncomfortable to discuss.  And yet, boutique fitness studios can play a significant role in coping with cancer.  So we’re having that important conversation in my latest podcast episode, Exercise and Cancer: Science and Guidance for Fitness Professionals.  Sit down with Coach Cara In Episode 614 as she talks with Tom Christensen, a certified exercise physiologist and research assistant at the Physical Activity and Cancer Lab at Dalhousie University in Halifax, Nova Scotia, Canada. Come away with important insights into how cancer changes lives and how exercise can help.  At the core of the conversation:  Immense Impact: In the U.S., 1 in 3 women will be diagnosed with cancer at some point in their lifetime. For men, it’s 1 in 2.  Health Hijacker: Cancer (and its treatment) makes you sick, tired and weak. Plus, it can trigger stress, depression and anxiety.  Treatment Triad: We’re pretty much limited to cutting it out, nuking it or poisoning it. All of these are super hard on the body.  Concern for Caregivers: Patients get all the attention, but the lives of millions of caregivers also are negatively affected. Potent Prescription: Exercise has been shown to boost energy, strengthen the immune system, ease depression and much more. Take a moment in Episode 614 to recognize the power – and responsibility – fitness professionals have to enhance the lives of people navigating cancer and their caregivers. As we come alongside them, we should be sure to embody empathy, flexibility and positivity. Catch you there. With grit and gratitude, Lisé   LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

What’s critical to making, managing and multiplying money?  Not your financial savvy. Not your accountant. It all starts with your beliefs.   So take inventory of your thoughts in my latest podcast episode, Mindset Matters: The Beliefs That Are Erasing Your Profits, One Thought at a Time.  In Episode 613, Coach Alina walks you through the importance of evaluating your beliefs about money and adopting a positive money mindset to boost your outlook and profitability. The self-audit includes:  Know Your Numbers: Create detailed budgets and understand your P & L to make informed business decisions.  Reframe Sales: Sales doesn’t need to be pushy. Instead, be a solution provider passionate about helping people. Bigger ≠ Burnout: Growth is rewarding – and busy. But it’s behavior, not a bigger business, that leads to burnout. Price Right: Low prices mean less profitability. Use a value-based pricing model for smart sustainability. Flip the Script: Shift your money mindset by internalizing positive affirmations and envisioning success. The bottom line: Every day, you have the power to make decisions that move you forward financially or set you back. Rewrite your limiting beliefs, realize opportunities and reimagine your financial future in Episode 613. Catch you there. With grit and gratitude, Lisé   LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

Expectations are powerful. Exceed them and soar high. Miss the mark, and endure the weight of shame or failure. Y’all, don’t get saddled with these momentum-killers. Grab a coffee and your headphones for my latest podcast episode, Mindset Matters: Shame, Leaving the Past Behind and Stepping into the Future. Get insights on managing expectations and reframing perspective to leave shame and failure in the rearview mirror. In Episode 612, join Coach Heather and Coach Allison to explore how expectations should be adjusted during different life seasons and how failure is a fantastic learning opportunity.  The inside story:  Balance Parallel Priorities: Being a studio owner doesn’t make you a bad parent. Just a busier one. Just Keep Juggling: Keep the glass balls in the air from crashing, and delegate the plastic ones. Embrace Flexibility: Expect changes, adapt and pivot continually and sometimes, just let it go.  Accept Mistakes: Lose the perfectionism. You’re human. Mistakes happen. Learn from them. Fail Forward: Try new things – while managing risk – to grow your business. If they don't work, you’re still ahead. Plus, discover why you shouldn’t expect a fish to climb a tree and the “failure” that created potato chips! Quit comparing, be more realistic and give yourself grace – all in Episode 612. Catch you there. With grit and gratitude, Lisé   LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

Boundaries can get a bad rap.   Like they’re selfish. Or prohibitive.   But really, they're freeing.    And fundamental.    In my latest podcast episode, Mindset Matters: Building Boundaries Without Guilt, Coach Heather walks us through why boundaries matter, how to set them and how to hold them.   In Episode 611, you’ll get 10 tips on establishing and enforcing boundaries. They’re your practical playbook. More of what we’ll explore:  Classification Counts: Boundaries come in different types? Discover how healthy boundaries trump rigid and porous ones.  Self-care Strategy: Manage stress, reduce overwhelm, seek balance and avoid burnout by outlining your limits.  Assumptions Banished: Set specific expectations and improve communication with your team. Resistance Ready: Boundaries often mean change. Change is hard. Expect some pushback. Guilt Begone: You’re not doing anything wrong, so don’t apologize. Boundaries aren’t about controlling others. A lack of boundaries means a lack of structure and order. Get empowered to draw some lines and set standards for you and your business in Episode 611.   Catch you there,   Lise   PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Rory Flynn, a foremost AI marketing expert, discusses the benefits of AI in business. Topics include using email marketing as a problem-solving tool, leveraging data for effective marketing, creating visuals without photoshoots, and maximizing productivity with AI tools.

Hosting studio events is part art, part science. The science is your plan.  Don’t underestimate its power. Hone your skills by tuning into the next segment in our series: Building a brand: The ABCs of Boutique Fitness Marketing: E is for Events. In Episode 609, Coach Laurial shares the recipe for running successful events that drive people through your doors and keep them coming back.  The ingredients you’ll need:  Compelling Goal: Identify why you’re hosting the event and what you want out of it. Is it to build community among members, drive new traffic or score some winbacks? Basic Budget: Not trying to be a buzzkill, but money matters. Run the numbers and figure out what you can spend. Then stick to it! Guest List: Your event goal and budget dictate who gets invited (and how many). Existing members, guests, leads, former members or trials?   Engaging Experience: Will you host a special session? Or share a sampler class? A workshop for existing members? Or a group hike?  Staff Stints: Assign team members specific tasks to help plan and run the event. Make sure they’re ready to answer questions, handle signups and mingle.   Master Plan: Think through and write down everything that needs to happen before, during and after the event. Create a detailed checklist. And then adjust the playbook as necessary along the way. The payback of a plan and process like this? You can use it for every future event. Plug and play, people! Ready to whip up something special? Pull out your cookbook with Episode 609. Catch you there. With grit and gratitude, Lisé   LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

Imagine a world where you feel better.  A lot better. Or a little better. Because y’all, that’s really what our clients want.  So let’s make it happen. Get your game plan going with Expanding into Recovery with Coach Katie and Kyle Piotrowski, Regional Manager at Anytime Fitness.  In Episode 608, Kyle shares how Anytime added recovery services and how your studio can get into the feel-good business. The rundown:  Up Front, Finally: It’s prime time to prioritize recovery after being overlooked in the back seat for too long. Self-Application: First educate, then let your team personally experience recovery tools so they become your best advocates.  Tool Up: Equip your studio with recovery options like percussion guns, compression boots, vibration and more.  Organic Convos: Be intentional about getting to know clients so you can personalize recovery recommendations.  Benefits Boom: Enhance relationships, boost visit frequency and duration, increase retention and generate revenue.   Begin by dipping your toe into the vast pool of opportunity. Then dive deep into recovery!  Feeling better begins with Episode 608. Catch you there. With grit and gratitude, Lisé   LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/