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The Business of Boutique Fitness

624: Building Your Brand on a Budget

Aug 22, 2024
30:32

Your brand is your essence. Your differentiator. Your image.

 

More than your name, logo or colors, your brand defines your studio and compels an emotional connection.

 

So whether you’re opening a studio or need a refresh, be intentional about crafting your brand.  Coach Elle (who also happens to be a designer!) guides you through the practical process in Episode 624, Building Your Brand on a Budget.

 

Top takeaways:

 

  • Do your homework: research brands and brainstorm keywords for your target market

  • Color your world: know the 101 on color psychology and physiology

  • Enjoy free play: capitalize on Pinterest, Canva, Coolers and stock images 

  • Go pro: hire a designer and share specific directions and details for best results 

  • Define the rules: outline colors, fonts, tone of voice and more in a brand guidelines kit

 

Abandon any apprehension and unleash your creativity as you literally transform your vision into reality! Jumpstart your branding journey in Episode 624.

 

Catch you there,

 

Lise

 

PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

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