

582: Lise Interview Felicia Alexander
Oct 19, 2023
Felicia Alexander, Founder of Box Union and strategic brain behind Title Boxing Club's success, shares insights on long-term planning, sourcing the right stuff for your studio, pandemic pivot strategies, franchising tips, and building a die-hard community in the boutique fitness industry. Tune in to learn how to scale your studio into something epic.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
A Journey from Law School to Tech and Startups
02:43 • 5min
From Different Careers to Boutique Fitness
07:36 • 14min
Challenges in Scaling and Unexpected Support
21:55 • 2min
The Evolution of Training Manuals, Role Shifts, and the Challenges of Importing Goods
23:29 • 5min
Adapting to Change and Sustaining the Brand
28:59 • 22min