The Business of Boutique Fitness

582: Lise Interview Felicia Alexander

Oct 19, 2023

Felicia Alexander, Founder of Box Union and strategic brain behind Title Boxing Club's success, shares insights on long-term planning, sourcing the right stuff for your studio, pandemic pivot strategies, franchising tips, and building a die-hard community in the boutique fitness industry. Tune in to learn how to scale your studio into something epic.

51:15

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Episode guests

Felicia Alexander

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Episode notes

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Quick takeaways

Long-term planning, vendor relationships, and patents are crucial for scaling your fitness studio.

Building a strong community and providing a fun and inclusive member experience are key to success in the boutique fitness industry.

Deep dives

Building Successful Boutique Fitness Studios

The podcast episode features an interview with Felicia Alexander, co-founder of Box Union and Chief Revenue Officer of Title Boxing. Felicia discusses her career path, starting from working in the tech industry to eventually entering the fitness industry. She shares her experiences with entrepreneurship, scaling her studios, and the challenges faced in the business. Felicia emphasizes the importance of having a strong belief in your vision, blocking out negative noise, and building trust with franchise partners. She also highlights the significance of creating a strong community and providing a fun and inclusive member experience.

Introduction

3min

A Journey from Law School to Tech and Startups

5min

From Different Careers to Boutique Fitness

14min

Challenges in Scaling and Unexpected Support

2min

The Evolution of Training Manuals, Role Shifts, and the Challenges of Importing Goods

5min

Adapting to Change and Sustaining the Brand

22min

Is your fitness studio on the brink of something huge?

The road from startup to empire is bumpy, but…

This dream isn't as far-fetched as you might think.

In EPISODE 582 I had the pleasure of chatting with Felicia Alexander.

She's the powerhouse behind Box Union and the strategic brain that took Title Boxing Club to new heights.

Seriously, she's the Yoda of fitness franchising.

Here’s the lineup:

Your Next 10 Years, Sorted: Forget just surviving the week. Felicia and I dive deep into long-term planning, vendor relationships, and why you might even want to think about patents.
Boss Moves Only: As your business grows, you're not just the operator—you're the visionary. We talk about how to make that shift without losing your sanity.
Import/Export Genius: Felicia shares some golden nuggets on sourcing the right stuff for your studio. Believe me, this is game-changing.
Pandemic Pivot: We both know COVID was a curveball. Felicia breaks down how she kept her community buzzing, even when the doors were closed.
Franchising 101: Felicia's acquisition of Title Boxing Club is a masterclass in scaling. She spills the tea on what you need to know.
Community Is Everything: If your clients aren’t raving fans, you're leaving money on the table. We get into how to build that die-hard community.

So, hit play on EPISODE 582, and let us give you the playbook to scale your studio into something epic.

With grit and gratitude,

Lisé

LINKS:

https://studiogrow.co/

https://www.instagram.com/studiogrowco

https://www.linkedin.com/company/studio-growco/

https://www.linkedin.com/in/feliciainla/