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582: Lise Interview Felicia Alexander

The Business of Boutique Fitness

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Adapting to Change and Sustaining the Brand

This chapter discusses how the speakers had to adapt their business strategy and find ways to sustain their brand, Box Union, in the face of COVID-19. They talk about launching Box Union Digital to retain talent and engage the community, their close call with purchasing flywheel, and their acquisition of Title Boxing Club. They also discuss the challenges of finding real estate, supporting franchisees, and their predictions for 2020.

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