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582: Lise Interview Felicia Alexander

The Business of Boutique Fitness

CHAPTER

The Evolution of Training Manuals, Role Shifts, and the Challenges of Importing Goods

This chapter explores the evolution of the training manual and the importance of vendor relationships for long-term growth. It also discusses the shift in roles between opening the first and second locations, emphasizing the importance of having the right team. Additionally, the hosts share their passion for connecting with people and forming partnerships for value and customer attraction, and recount their challenges with importing goods from Pakistan.

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