The Business of Boutique Fitness
580: 180 Degree Turnaround for Boutique Fitness Human Resources - The Front Desk
Oct 5, 2023
This podcast discusses the significant role of the front desk team in boutique fitness studios, including their impact on brand perception, revenue generation, and client impressions. It explores ways to empower and hire the right front desk team members, as well as the importance of comprehensive onboarding and training programs. The podcast also highlights the role of the front desk team in creating personalized experiences, fostering client relationships, and contributing to client satisfaction and retention.
18:57
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Quick takeaways
- The front desk team plays a crucial role in shaping the studio's image and client experience by building relationships, making spot-on recommendations, and creating a welcoming environment.
- The front desk team can be a potent revenue-generating asset by serving as a sales force, supporting client acquisition and retention efforts, and facilitating upsells and cross-sells.
Deep dives
The Front Desk Team as Brand Ambassadors
The front desk team plays a crucial role in shaping the studio's image and client experience. They should be well-versed in all services, classes, and products offered at the studio. By building relationships with clients, making spot-on recommendations, and creating a warm and welcoming environment, they can become living embodiments of the brand. Their interactions with clients have a lasting impact on their perception of the studio.
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