The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
Oct 27, 2016 • 36min
034: Way To Wealth: Purchasing Your Next Property
In this episode, you'll learn: • Why your home must be viewed as an asset (be weary of the emotional attachment you have with your home)! • Why and when renting becomes a better option than buying • Be mindful of land development when buying a home • Check on the school zones before purchasing a home even if you do not have children • Why should you look to see if the home your purchasing is rentable • Tips on home renovations prior to buying • What being a landlord really means and what property managers can do for you • Tips on mortgage and repayments • What is a passive income tax benefit? • Tips on commercial real estate properties LINKS: http://www.lisekuecker.com/uncategorized/episode034/
Oct 26, 2016 • 46min
033: Crash and Learn: Deryck Cheney
In this episode, you'll learn: • What is "compareitis"? • Why our country is in overwhelm • How mindset and mortgages work together • Hear Deryck's personal crash and learn story • What does Sheera mean by "Our Mess Is Our Message"? • Why we should be open and vulnerable with our business relationships • The difference between failures and mistakes LINKS: http://www.lisekuecker.com/uncategorized/episode033/
Oct 25, 2016 • 37min
032: You Will Encounter These Four Objections....Here's How You Answer Them
In this episode, you'll learn: Objections are only questions Objections do not always mean "No" This is the best way to handle time objections How to address the objection of not being a good fit and the underlying issues that may have led to this thought What is the objection of desire? How significant others have on impact or decisions How the question of affordability could stem from a poor value conversation Improving your customer intake process propels your business into a higher rate of success LINKS: http://www.lisekuecker.com/uncategorized/episode032/
Oct 20, 2016 • 38min
031: Don't Go Into 2017 Clueless: 5 Step...To Take Your Business Exactly Where You Want To Go
In this episode, you'll learn: Do what you love AND follow the money Learn how setting goals and milestones pushes you forward Why scenario testing helps you reach your goals Learn how you can gain from creating a time budget How passion can drive you, but passion can also destroy you How a revenue plan increases your statistics - know your numbers! The way to focus and take action LINKS: http://www.lisekuecker.com/uncategorized/episode031
Oct 19, 2016 • 37min
030: Crash and Learn: Jimmy Hays Nelson
In this episode, you'll learn: Stepping out of your comfort zone is always taking a step forward How quickly a dark or negative place can translate to success and fulfillment Success can never happen without the pain of having to do things you don't want to do Why do we "round corners" and expect the same results? How your attitude can deeply impact your business results The two types of personal development are…. How morning routines helps you take care of yourself before the day puts its demands on you The way to tell people how to respect your time Is multi-tasking a myth? How to be the most productive you! LINKS: http://www.lisekuecker.com/uncategorized/episode030
Oct 18, 2016 • 28min
029: A Case Study in Raising Your Prices (And Tripling Your Average Client Monthly Value in 4 Weeks)
In this episode, you'll learn: Why potential clients tend to look at your highest price and then compare your other price points to that What is a reasonable time point to roll out price increases What is two-tier pricing? Mass emails create mass hysteria How to plan rolling out price change to your clients The difference between rolling out price changes in an automated manor versus doing it personally to each client Why it is important to be clear and scripted while rolling out new pricing LINKS: http://www.lisekuecker.com/uncategorized/episode029
Oct 13, 2016 • 32min
028: From Single Sessions To Recurring Revenue
In this episode, you'll learn: What are the two major models for service-based businesses How important recurring revenue is to financial freedom Why session-based models being the best source of revenue is a really a myth How you may be projecting your own fears about your business on to your clients That you could actually be doing your clients a disservice by telling them it is acceptable to lack commitment Why it is important to separate yourself from your client when building packages to offer How to determine the formula for your average client monthly value When transferring your client from session-based offers to package-based, you need to remember three key things LINKS: http://www.lisekuecker.com/uncategorized/episode028
Oct 12, 2016 • 31min
027: Crash and Learn: Jeff Tiegs
In this episode, you'll learn: How you can go into a battlefield with an idea of what success means and come out with a completely different definition That admiring a problem is just not a solution What is Guardian Group and what they stand for Over 100,000 children per year are entering this problem in the United States Receiving the support of groups with authority has been easy, but the financial support is the most difficult part LINKS: http://www.lisekuecker.com/uncategorized/episode027
Oct 11, 2016 • 41min
026: 6 Ways We're Using Email Marketing To Rapidly Grow Our Company
In this episode, you'll learn: What tagging and segmentation strategies are and how they differ Tips on automated email systems and software Why keeping it simply is always best The importance of targeting objections head on Why you need a funnels to take customers to the next step More about deep dive surveys and self-identifying segmentation LINKS: http://www.lisekuecker.com/uncategorized/episode026
Oct 6, 2016 • 34min
025: 7 Lessons {and 1 Major Mistake} From a 60K+ Challenge
In this episode, you'll learn: The importance of being clear with the purpose of your challenge How to make your potential clients feel more comfortable ane less intimidated by you How to involve community in your challenge and why this is important How you use your challenge as a window for your potential clients to see what it will be like working with your company How to get your members of your challenge engaged by having a private FB group (with one dedicated point of contact person to manage it) What is a baseline of measurables for challenge members and how it will benefit you What is an extended sales cycle? Advice for upsells throughout the challenge The importance of having a challenge that is replicable LINKS: http://www.lisekuecker.com/uncategorized/episode025
