The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
Nov 22, 2016 • 33min
044: If You're Not Speaking to These Four Personality Types, You Haven't Maximized Your Marketing
In this episode, you'll learn: The four different personality types to market to, and their unique buying characteristics How knowing who you're selling too will make your marketing so much easier Spontaneous types base decisions on emotion, but it doesn't mean that it's not thought out How do you "seed the experience" to get spontaneous buyers excited? Methodical buyers will go to any length to ensure due diligence when buying What professions tend to attract methodical people? The two things needed to make sure of if you're doing a one-day sale Humanistic types are swayed by the story Case studies, whether by email, Facebook ad or live stream, are effective ways to tell storie The most important thing you can do with a competitive buyer who is a "deadline dancer" LINKS: http://www.lisekuecker.com/uncategorized/episode044/
Nov 17, 2016 • 42min
043: Referrals Done Right: Skip The Sleaze and Learn How We Turn Every Client Into Three More
In this episode, you'll learn: How one client can turn into four with referrals! Why referrals are the warmest lead you can get Why so some people think referrals are taboo How referrals are the life blood of your business There's a right way to ask for referrals What are the two different types of referral processes? Why having the referral process being a day-to day-metric will help you increase your overall numbers Consistency = success LINKS: http://www.lisekuecker.com/uncategorized/episode043/
Nov 16, 2016 • 20min
042: Crash and Learn: Myken Daeda
In this episode, you'll learn: Why Myken left a six-figure position in corporate America The challenges that exist for an off-site owner How your legacy carries forward values to your children Why is feedback important for employees? The crucial need for your employees to come first LINKS: http://www.lisekuecker.com/uncategorized/episode042/
Nov 15, 2016 • 30min
041: A Look Back at 2016 {And What's Ahead for 2017}
In this episode, you'll learn: How my journey lead me to my purpose What do you want to leave as you legacy? The importance of listening to the market Why you have to know and own your worth What does "riches are found in niches" mean? My biggest regrets over the last couple years and how I've learned from them What is on the horizon in 2017? LINKS: http://www.lisekuecker.com/uncategorized/episode041/
Nov 10, 2016 • 31min
040: Should I Hire An Employee, An Independent Contractor Or A Freelancer?
In this episode, you'll learn: How the IRS defines "employee" and "independent contractor" What are the "common law" rules of an employee? About enforceable non-competes What is a non-solicitation clause and how that affects both independent contractor and your clients? There are different laws and regulations for hiring employees in different states across the United States What is a Factor 20 Test? LINKS: http://www.lisekuecker.com/uncategorized/episode040/
Nov 9, 2016 • 27min
039: Crash and Learn: Racheal Cook
In this episode, you'll learn: How and why Racheal was able to transition from traditional corporate America to entrepreneurship The importance of calculating employee returns When to hire or outsource Why "hire slow and fire fast"? Why Racheal and Lise do not use retainer contracts How prior regrets serve you in the future Why simple is best! LINKS: http://www.lisekuecker.com/uncategorized/episode039/
Nov 8, 2016 • 36min
038: A Deep Dive Into Building A Thriving Non-Profit In Less Than One Year
In this episode, you'll learn: What is Guardian Group? How the skills sets used in Special Ops relates to the skills needed in the human trafficking industry in the United States Why is this topic so taboo to talk about? This is how predators lure children Why there is a focus in bringing all different teams together to stop this demand How is the hospitality and travel industry involved? How to quantify success in a non-profit organization How to get engaged or donate through Guardian Group to help these children LINKS: http://www.lisekuecker.com/uncategorized/episode038/
Nov 3, 2016 • 35min
037: What $72,315 of Facebook Ad Spend Has Taught Me
In this episode, you'll learn: The difference between Facebook ads and other advertising media What are the four components to a successful Facebook marketing funnel? What is a giveaway lead magnet? How to target specific neighborhoods with your Facebook ads What is retargeting and how does it work? All about Facebook pixel installation The best ways to use promo reminder ads Why you should start using video within your Facebook ads LINKS: http://www.lisekuecker.com/uncategorized/episode037/ www.upwork.com www.fiverr.com
Nov 2, 2016 • 34min
036: Crash and Learn: Taylor Elliott
In this episode, you'll learn: What Taylor means by her business being "joyful and joy-filled" How she provides motivation to her clients How a part-time job at her parents small business laid the groundwork for her to start her own business Why the attitude you have while handling situations makes a difference in the outcomes Keep moving even if you don't know where you are going! The importance of wearing different hats to make your business work Taylor's first experience going to market from the online space Her final advice… LINKS: http://www.lisekuecker.com/uncategorized/episode036/
Nov 1, 2016 • 31min
035: 5 Steps to Add 1K A Month To Your Bottomline
In this episode, you'll learn: How to list your strengths and add value to them How to determine your average client monthly value Learn about psychological impulses and value What are psychological triggers? Why your smallest package should be the most expensive Why do businesses exchange financial rewards or discounts for commitment? What is the most important element to stellar pricing? How to poll your clients with a survey and the four best questions to ask Why promotions need to be short term LINKS: http://www.lisekuecker.com/uncategorized/episode035/ A Case Study in Raising Your Prices (And Tripling Your Average Client Monthly Value in 4 Weeks)
