The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
Dec 14, 2016 • 21min
054: Crash and Learn: Lise Kuecker
In this episode, you'll learn: What is "hope marketing"? Why I used a trifold approach for my promotion How I was able to create a traditional and digital plan to bring potential customers through the door The way I took an older marketing approach and made it work for me How I was able to make a six-figure profit in a 12-hour sale! How a "crash" has profoundly changed the way I do business and handle marketing LINKS: http://www.lisekuecker.com/uncategorized/episode054/
Dec 13, 2016 • 35min
053: Want To Build a Long Lasting Relationship With Your Customer? Use These Communication Rules.
In this episode, you'll learn: What is strategic communication? The different types of customers you have Why different communications tactics affect different parts of your business What do I mean by layering communication? The value of newsletters, emails, Instagram, Facebook and blogs How marketing themes can make a big impact on your business Why doing promotions on a whim is not good strategy Get tips on how to identify which platform your audience is using What is cross-marketing on different platforms and how does it work? What are my elements of content? Have fun and inspire! LINKS: http://www.lisekuecker.com/uncategorized/episode053/
Dec 8, 2016 • 38min
052: The #1 Reason Most Facebook Ads Fail
In this episode, you'll learn: • What is the definition of a landing page? • The reasons why you shouldn't use your home page as your landing page • How to use headlines, subheads, bullets and "call to actions" on your landing page • Why your market and your message need to match the benefits of split-testing your landing pages • Why adding video to your landing page can make a HUGE difference! LINKS:
Dec 7, 2016 • 30min
051: Crash & Learn: Zach Spuckler
In this episode, you'll learn: How Zach became an entrepreneur at the age of 13! Why you don't want cheap leads Learn what his first major crash and learn was What is content indigestion? Here's why you should experiment with your business Let your customers test your products and provide you with the lab results What are emotional tentacles and why they need to be separated from data How do you re-frame the way failure looks? LINKS:
Dec 6, 2016 • 36min
050: 4 Ways To Stop The "It's Too Expensive" Objection From Ever Happening
In this episode, you'll learn: Why money is ALWAYS the biggest objection Why I define pricing within my initial marketing material Why price points do not belong on your website How sharing your price points with warm audiences is beneficial to you Here's what I mean by "mapping your clients" What are traditional buyers and the NEO buyers? There's a difference between selling to and/or educating your client Why price objections usually mean clients do not see the full value of what you are selling LINKS: http://www.lisekuecker.com/uncategorized/episode050/
Dec 1, 2016 • 41min
049: Six Missed Opportunities of 2016 {and How To Make Them Happen in 2017}
In this episode, you'll learn: Missed opportunities are the closest thing to a "sure hypothesis" (hear why)… Email marketing isn't dead, and is an extremely powerful tool Why you need to segment your list by the prospect's action, problem and journey What is the ascension model and what does it look like in a product suite? Elite level programs and services are something to always keep in mind to offer How building a faculty of team members to teach and educate your clients is key List building happens every day (not just during a launch Using quizzes can drive huge amounts of leads into your business 20% of your business can come from literally anywhere – leave room for "magic"! LINKS: http://www.lisekuecker.com/uncategorized/episode049/
Nov 30, 2016 • 29min
048: Crash & Learn: Erin Haag
In this episode, you'll learn: How Erin was able to overcome the largest obstacle in her business What Erin did to move away from only trading her time for money How Erin quadrupled her profit margins A completely different cultural change that allowed her to always be chasing clients for money How she found the right person to manage her business (after several wrong hires) Erin traded lower package prices for a long-term financial commitment from her clients… That her clients get better results physically because of the operational changes that were made to her business!
Nov 28, 2016 • 40min
047: Meet My Secret Weapon
In this episode, you'll learn: How Todd Herman's program had an epic effect on my 2016! Why Todd likes pushing people through major comfort zones Some of the most disciplined people he has met are "creatives" Where does discipline start? The worst thing you can do when starting out in business The more confidence we have in life, the bigger we start to play Why momentum is key, and mindset plays into everything He actually doesn't want to know what the possibilities are for him What are the five resources in business, and why do they matter? A narrow focus will help you attract your ideal client Why 90 days is a perfect timeframe to use when goal setting Saying NO is as important (or more) as saying YES! Todd's key concepts that he shares in his video series
Nov 24, 2016 • 15min
046: Ten Things I'm Grateful For In 2016
In this episode, you'll learn that I'm grateful for: Friends and family Opportunities in life and in business Mentors that have helped me along the way The ability to build a legacy to leave my family Being able to live the life I want and to serve others For falling, because if I didn't fall I would have never taken the steps that got me to where I am today LINKS: http://www.lisekuecker.com/uncategorized/episode046/
Nov 23, 2016 • 31min
045: Crash & Learn: Trivinia Barber
In this episode, you'll learn: What are virtual assistants capable of doing? Why virtual assistants is an industry and not a position How to overcome your lack of trust in others in order to grow your business Why processes and systems are just as important as hiring for character and temperament How Trivinia's "crash and learn" helps her be more deliberate in the business choices she makes (and helps her serve her clients better) You can create struggle for yourself by not staying true to your ideal client LINKS: http://www.lisekuecker.com/uncategorized/episode045/
