The Business of Boutique Fitness
Lise Kuecker
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?
Episodes
Mentioned books
Oct 5, 2016 • 21min
024: Crash and Learn: Rachel Luna
In this episode, you'll learn: How to dream and think like an entrepreneur How to take your thoughts and turn them into the actions of an entrepreneur That it's possible to use your biggest failures to create your biggest successes That determination and mindset can literally change your business How to fail like an entrepreneur LINKS: http://www.lisekuecker.com/uncategorized/episode024
Oct 4, 2016 • 37min
023: The 8 Questions You Need to Ask Before Starting Your Next Challenge
In this episode, you'll learn: How to maximize your business in the months of historically lower revenue Why challenges are a great way for potential clients to get to know you and your business Why challenges are a good way to show your value How challenges can give you more out of your marketing money When is the best time to have a challenge? What three significant types of challenges I suggest How to determine which type of challenge fits your business best (and why) How to set your goals for a challenge LINKS: http://www.lisekuecker.com/uncategorized/episode023
Sep 29, 2016 • 44min
022: 7 Mindset Shifts You've Gotta Make to Build an Epic Empire
In this episode, you'll learn: That sometimes not accepting help can be a fatal flaw The importance of recognizing menial tasks that do not directly move your business forward and how to delegate those tasks to others How beneficial it can be to have a smaller, leaner team of employees How to determine what tasks are the most important in your business How to set boundaries for yourself when it comes to working within your business How to learn to say "No" Why it is a necessity to practice self-care as an entrepreneur How to stay the course and take the slow and steady route The importance of taking the time to hire and train employees to help you move forward LINKS: http://www.lisekuecker.com/uncategorized/episode022
Sep 28, 2016 • 30min
021: Crash and Learn: Melissa Burkheimer
In this episode, you'll learn: How Melissa overcame challenges as a young mom finishing school and deciding how to develop her career That she was able to transition from charging by the hour to a more profitable business model How Melissa started working with James Wedmore Learn how Melissa was able to incorporate her passion, her expertise and her secret talent into a shinning business How she built her business without an email list or web presence Melissa's plans to grow her business in the near future How Melissa has built her business to work around her life instead of living her life around her business LINKS: http://www.lisekuecker.com/uncategorized/episode021
Sep 27, 2016 • 38min
020: What's a marketing funnel and how on earth do I use it?
In this episode, you'll learn: What are funnels and what are the different types of them? The different ways to layer funnels The difference between paid marketing and funnels The importance of the education and sales piece when considering a funnel What is a landing page? The difference between providing education and selling The importance of having a referral process LINKS: http://www.lisekuecker.com/uncategorized/episode020
Sep 22, 2016 • 42min
019: How We've Turned Corporate Philanthropy Into The Backbone Of Our Business
In this episode, you'll learn: The importance of giving back to your community and how to balance giving and receiving Reasons why you need to put your own "oxygen mask" on first How keeping your price point high actually serves the people in your community who may not necessarily be able to afford your services How to find the middle ground between for profit and not for profit businesses and how to make room for giving inside your community Why it is important to practice self care if you want to help others Learn different ways to give back Tips on how to organize philanthropic events LINKS: http://www.lisekuecker.com/uncategorized/episode019
Sep 21, 2016 • 23min
018: Crash and Learn: Jasmine Star
In this episode, you'll learn: Go for your dream, but having an alternative plan where other opportunities can flow in is important How to use those other opportunities to fuel you to make your business a success The importance of defining your own terms of success How to create your own in-house marketing team with your tribe and the content you create How to protect your business and your tribe when clients and referrals are not necessarily a great fit Why it is important to identify who will be a good fit for you and how it can positively and negatively affect your business Why your business should either be attracting people or repelling people The value of standing firm in order to pull in the right people into your community LINKS: http://www.lisekuecker.com/uncategorized/episode018
Sep 20, 2016 • 32min
017: Must Have Metrics
In this episode, you'll learn: What exactly is a "metric", and how it will show you how well your business is really doing There are 6 most important metrics that I love to use in my own businesses When and how often I look at my metrics and who am I sharing them with What questions I ask myself once I have these numbers Why do I prefer to buy a struggling business versus a successful one, and how do metrics help me see the opportunities available What "average client monthly value" is and why is it the single most important metric I look at Why attrition and retention matter so much in your business LINKS: http://www.lisekuecker.com/uncategorized/episode017
Sep 15, 2016 • 35min
016: 2 Ways To Answer My Least Favorite Question: How Much Do You Cost?
In this episode, you'll learn: How to re-direct the conversation from price to value Why you need to own your price point instead of trying to justify it What is the one question you need to answer to know if you hold value for the customer? How to re-route the conversation with social niceties How move the conversation to a more direct way of asking what you need to know What is the best way to ask potential clients what they didn't like about the last service provide LINKS: http://www.lisekuecker.com/uncategorized/episode016/
Sep 14, 2016 • 28min
015: Crash and Learn: Patty Palmer
In this episode, you'll learn: How failure is the only thing that forces you to grow The importance of a strong positive mindset that allows you to accept your failures and move on The importance of adaptability How to minimize the effects of failure by knowing your customers The power of letting your business develop organically Knowing your customer and reaching out to them for feedback and receiving it every step of the way LINKS: http://www.lisekuecker.com/uncategorized/episode015/ www.DeepSpaceSparkle.com
