020: What's a marketing funnel and how on earth do I use it?

In this episode, you'll learn:

• What are funnels and what are the different types of them?
• The different ways to layer funnels

• The difference between paid marketing and funnels
• The importance of the education and sales piece when considering a funnel
• What is a landing page?
• The difference between providing education and selling
• The importance of having a referral process

LINKS:

http://www.lisekuecker.com/uncategorized/episode020