The Business of Boutique Fitness
Lise Kuecker
I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
Episodes
Mentioned books
Jun 25, 2019 • 25min
333: {Best of Month} The 10 Biggest Mistakes I've Made Growing My Businesses {and how to avoid them} Part 1
In this episode you’ll learn: • How I know that perfectionism doesn’t exist and what we should be focusing on instead • What these “mistakes” have taught us and allowed our businesses to do • What can happen when you enter into an agreement with the wrong landlord and some warning signs to look for • Why successfully negotiating a lease is one of the most crucial steps in getting your business off the ground • What to consider when developing a solid exit plan and the important role of developing processes and systems LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019
Jun 20, 2019 • 25min
332: {Best of Month} Niches build Riches: 3 ways to use niches to dominate your market
In this episode you’ll learn: • What narrowing down to a very specific market will do for your business • Why many of us often resist doing this • Some trends and niches we notice that are building extremely successful businesses • Ways to market to your niche and the power of Google AdWords LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 http://www.lisekuecker.com/uncategorized/episode160/
Jun 18, 2019 • 1h 1min
331: {Best of Month} Meet Jacob Andreae and Learn How He's Built A Business Around 7 Core Clients {and 6 Core Movements}
In this episode you’ll learn: • How Jacob got started on his amazing journey in fitness and business and his transition out of a teaching career to get there • The way he incorporates goal-based challenges to get results like no one else for his clients • What he’s realized about his clients’ motivation and how he’s seen his clientele change over time • The significant role of practice and repetition in building systems and a successful business • Why you need to not only love what you do, but look at how you’re doing it • What to focus on if you want to build a successful company, and the impact The Client Cure has made in Jacob’s success as he builds his dream business • The pros and cons of an “in person” business versus an online model LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://jacobandreae.com/ https://business.facebook.com/jacobandreaefitness/ Resources Mentioned: https://www.upwork.com/ https://newkajabi.com/
Jun 13, 2019 • 34min
330: {Best of} Meet Brooke Bowersock, the Founder of Align Studios} and See How She's Bridging the Gap Between Pilates and Other Movement Modalities
In this episode you’ll learn: • How Brooke built her very first studio • Why she supports her trainers on their path to find their own unique set of skills • The reason Brooke made the decision to sell her thriving business and how she planned that exit strategy • What made her decide to branch out from just Pilates • The benefits of hiring instructors that will build community • What Brooke says is the hardest part of building a business LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 http://www.alignaustin.com/ https://www.instagram.com/alignaustin/
Jun 11, 2019 • 52min
329: {Best Of} Meet Tali and Tammar, the founders of Off Road DC and Learn How They've Built a Foundation of Fun
In this episode you’ll learn: • How Tammar and Tali met and set out to create “The Cheers of Fitness Studios” {while both holding full-time jobs} • The factors they believe have contributed to their amazing success • What their customers experience when walking through their doors and how they are able to continually infuse creative fun into the business • The biggest lessons they learned from starting the business and then expanding to a second location • Why they felt the need to change to a membership model • What approach they take in being located in a highly transient market • What’s next for Tammar and Tali {and why the status quo isn’t an option} LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 http://offroaddc.com/ https://www.instagram.com/offroaddc https://www.facebook.com/OffRoadDC/ https://twitter.com//offroaddc
Jun 6, 2019 • 23min
328: Turning the Ship for Your Business with Deborah Berryman
In this episode you’ll learn: • How Deborah began supporting her students’ journeys through yoga • The way she was able to identify and prioritize what was going to “turn the ship” for her business • What she did to navigate the growing pains that inevitably come with change • Tips for introducing a membership structure and why it’s such a great tool for a business like Deborah’s LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://www.whitespacestudio.co.uk
Jun 4, 2019 • 48min
327: Having an owner mindset: points of contact for leads and why you need them.
In this episode you’ll learn: • How to approach the follow-up sequence and what Maura was most surprised about when she first started doing this • The key mistakes that business owners are making when it comes to signing up new members • When to ask for the sale {and how to set it up} • Why seeing more people in your classes doesn’t mean your business is doing better • The reason we need to set an immediate point of communication for new clients • Why it’s important to be able to convey your value to yourself, and others, and strategies for setting yourself and your team up for success LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://105f.com/
May 30, 2019 • 41min
326: The Ultimate Guide to Scaling your Studio Biz Digitally [PART 4]
In this episode you’ll learn: • Which audience you should start targeting and how to do it the right way • What the trial funnel is and why we feel it’s necessary to use it • When to offer a discount funnel and the opportunity this type of strategy provides • How a challenge can be used effectively for both you and your clients • The different ways to advertise your funnel • Email marketing strategies, and more! LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails
May 28, 2019 • 27min
325: The Ultimate Guide to Scaling your Studio Biz Digitally [PART 3]
In this episode you’ll learn: • What to research first before offering your online training • Why doing the post-production tasks yourself isn’t recommended • How to determine the pricing for your new product • Ways to “build the runway” before you launch and the very first thing to do • Something you can do to get real feedback on your product and to optimize it before the cart opens • Which ad campaigns to build on Instagram and Facebook to promote your launch • Why quality always beats quantity when it comes to the content you create LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://www.upwork.com/ https://geo.craigslist.org/iso/us
May 23, 2019 • 42min
324: Meet Dan Voss and Learn the Secret Behind Powerful Marketing Campaigns
In this episode you’ll learn: • Where Dan sees the future of marketing going, and more specifically, it’s future in the fitness industry • Why ranking your customers is critical • The importance of social proof and how Dan handles negative reviews • The value of the personal touch and how that aligns with the future of this industry • Ways to capturing the data you need and then utilize your data for direct mail marketing • And more! LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://www.epsilon.com/ https://www.facebook.com/EpsilonMarketing/ https://www.linkedin.com/in/dan-voss-aa5a3618/
