In this episode you’ll learn:

• How Jacob initially became interested in the science of behaviour

• NLP training and how Jacob uses it in his business to be able to speak and communicate

• That motivation is made of pain and pleasure

• How to start identifying the difference between a routine and a habit • What is really happening on a cellular level

• A routine is made up of four systems, and what Jacob system introduces first to his clients

LINKS:

343: The Psychology of Behavior Modification Pt. 1